When I first wrote a satirical look back at the decade, which ran on this blog in December 2009 (on the old Blogger service, as I was helping a friend fight a six-month battle with Google to restore his blog), it was pretty easy to make up little fictions based on reality. This one, covering the decade just gone, was a different matter. No matter how you did it, often the reality would be stranger than the satire.
2010 The Australian establishment, especially large portions of its media, are shocked a woman could become prime minister. They spend her entire term telling the Australian public that this is morally wrong.
Americans decide that they needed less honesty from television, so Simon Cowell leaves the US version of Pop Idol, American Idol.
Donald Trump-hosted show The Apprentice gets its lowest ratings ever. He begins planning another show and brainstorms with his countrymen on Twitter.
Long-running shows Ashes to Ashesand Lost end with exactly the same conclusion. Frustrated at years of investment in the two shows, the Anglosphere is so turned off television that they would rather form silos on social media websites to make their owners rich. Two guys in San Francisco spot the opportunity and invent Instagram.
Jay Leno unquits The Tonight Show after discovering the $30 million per annum he made prior to leaving just couldnât sustain his car collecting hobby.
Kate loves Willy, so they get engaged.
2011 Itâs revealed that Arnold Schwarzenegger does films, politics, and the family maid.
Following the example of HH the Dalai Lama, Charlie Sheen decides to impart his wisdom to the masses, gaining an extra million Twitter followers as a result. Cheryl Cole starts on the US X Factor amid much buzz, then vanishes from the show. Only her dimples remain.
Proving Apple is either a cult or a religion, Steve Jobs shrines appear all over the world after his passing. How I Met Your Mother concludes as we find out River Song is Amy Pondâs daughter.
Kate loves Willy, so they get married.
Reality is stranger
Facebook launches Timeline, but it actually doesnât work on the 1st of each month as no one there has worked out there are time zones other than US Pacific. Still no one thinks theyâre stupid. Google gets busted over its advertising preferencesâ manager, which actually doesnât stop gathering your preferences after youâve opted out from having them gather your preferences. None of the other NAI members seem to have a problem with their opt-outs. As far as I can tell, Google has been lying about its opt-out for two years, affecting millions.
2012 President Obama finally figures out that same-sex marriage would not bring about disasterâthat could safely be left to Big Tech, as it enjoys monopolies. As a result, Facebook has its IPO.
Forget 2011âs Steve Jobs shrines, Jesus got a new look in Zaragoza, thanks to a repair job. Not everyone is enamoured with the updated Jesus, but it saves the town and numerous businesses.
Prince Harry parties and brings a new meaning to ‘Las Vegas strip’. Got to have something to mark his grandmotherâs 60th Jubilee. The Hunger Games makes stars of Jennifer Lawrence and Liam Hemsworth, although people over a certain age thought it was The Unger Games, a remake of The Odd Couple.
Kate loves Willy, so they expect a kid.
In the real world Malala Yousafzai kicks ass and a bullet to the head doesnât stop her. If anything, it makes her stronger and grows her reputation.
E. L. James gathers up her Twilight fan fic and puts it all into a book, called 50 Shades of Grey. Remember, this is where Boris Johnson is mayor: the London Olympics use the Kazakh national anthem from Borat. High five! Google gets busted over bypassing the âDo not trackâ setting on Iphone Safari browsers by The Wall Street Journal. Despite trying to look innocent, it stops this the same day. Several US statesâ attorneys-general decide this was such a gross violation of privacy that they fine Google a few hoursâ earnings.
2013 Jennifer Lawrence brings publicity to her new film, Silver Linings Playbook, by falling at the Oscars.
Miley Cyrus mainstreams twerking, which showed how far society had already descended. Her Dadâs âAchy Breaky Heartâ release in 1992 wasnât considered a cultural high-point at the time: the apple does not fall far from the tree.
Edward Snowden exposes mass surveillance on US citizens and even US allies. There is mass panic over the collection of data and the private sector pushes back, ensuring encryption of usersâ private information ⊠actually, nothing happened, and the NSA continued with its data collection while the Obama administration charged Snowden with a crime and tried to extradite him from Russia, where he had more freedom of speech.
HM Queen Elizabeth II evens things up with Helen Mirren by winning a BAFTA for playing HM Queen Elizabeth II.
Kate loves Willy, so they have a kid.
In the real world RIP Nelson Mandela.
2014
Ellen Degeneres broke Twitter with a selfie, but since everyone knew why, no one recalls if the fail whale went up.
The world got a reminder not to upload private stuff to the cloudâas celebrities found out the hard way when their intimate pics were leaked. En masse, the world stopped uploading images to the cloud and to social media while they waited for Big Tech to fix things with their privacy ⊠actually, nothing happened, and people uploaded more photos, in the hope that hackers would find them and release them.
Scotland decides to stay part of the Unionâfor now. Of course they could trust London not to do something silly like leave the European Union.
Bill Cosby makes Mel Gibson look respectable.
Jay Leno decides heâs made enough for his car collecting hobby and leaves The Tonight Show, though he might still unquit. Watch your back, Jimmy.
Kate loves Willy, so they expect another kid.
In the real world Youâve heard of the website You Park Like a C***? An American exchange student in Tübingen wanted to be featured on Youâre Stuck in a C***. RIP Robin Williams, one of the funniest actors on Earth.
2015 Volkswagen, trying to outdo its links to Nazism and allegations of labour relationsâ corruption, recalls tens of millions of diesel vehicles to see how far its brand would stretch. The US plans to fine VW way more than Ford or GM when they cheated on emissions, because, foreign.
Donald Trump hits on an idea for a new reality show where he runs for president. Casting begins.
Steve Harvey named the wrong winner at the Miss Universe pageant. At this point, being âHarveyedâ is a fairly innocent term.
Jon Snow is very much alive and continues fronting the news on Channel 4.
Kate loves Willy, so they have another kid.
2016 The Chicago Cubs win the World Series, as detailed in Greyâs Sports Almanac. In November, the unthinkable happens: Wellington has a massive rainstorm, followed by an earthquake that triggers a tsunami warning, followed by flooding and extreme fog that leave the city cut off from the rest of the country. Summer would be called off while citizens figured out what to do. The UFO invasion does not take place, though with local body elections, certain candidates were replaced by replicants.
Kate loves Willyâand Harry loves Meghan. Not a bad way to mark HM the Queenâs 90th birthday.
In the real world The UK votes to leave the European Union: Nigel Farage is overjoyed, but Boris Johnson and Michael Goveâs body language and facial expression reveal their dismay, and their words donât match. I discover first-hand that Facebook is forcing downloads on people with the guise of âanti-malwareâ, even though this claim is dubious, and Facebook admits data are transferred back to the mother ship. I spend two years finding a journalist with the guts to write about it. Potentially millions have already been affected stretching to the beginning of the decade.
RIP David Bowie.
2017 With the approval of the US audience, a massive, multi-channel series débuts, starring Donald J. Trump. It shows a dystopian America that elects a game show host its president, and warns us what can follow. This four-year experiment is expected to culminate in 2020 with an election special, which determines the seriesâ fate for a renewed batch of episodes.
Kendall Jenner can do anything. She can solve riots with cans of Pepsi. Forget flower power.
Kate loves Willy, so they expect another kid.
2018 Kanye West became Donald Trumpâs biggest fan and joins the cast of his experimental four-year show. He plays an unhinged character who believes slavery was a choice.
Harry loves Meg, and tie the knot. Meghanâs Dad, however, was too busy pursuing a career in modelling to attend.
Taylor Swift gets the voters out, and the public hasnât seen anything like this since David Hasselhoff brought down the Berlin Wall.
Kate loves Willy, so they have another kid.
2019 To keep the ratings up for his long-running show, Donald Trump gets jealous of Greta Thunberg, as she didnât have to fake her Time Person of the Year cover.
He heads to the UK for the D-Day commemorations, and bonds with HM the Queen, telling her, âMy Dad was German and my Mum was Scottish, too.â
The British attempt a remake of Donald Trumpâs show. They search for a man who is born in New York, cheated on his first two wives, has five kids, funny hair, used to espouse more liberal views, before trying to sell ethnonationalism as part of his schtick. They find him: Boris Johnson, best known for his earlier work on Little Britain USA. Within weeks heâs already cheated on his partner Carrie by giving everyone in the UK a weak pound.
Harry loves Meg, and this year, they didnât need Kate and Willy to provide the baby news.
We almost never plan which car winds up being the x hundredth model entered into Autocade, and here’s proof.
The humble, boxy Mazda Demio (DY) was the 3,800th entry in Autocade. It makes a nice change from all the SUVs that have found their way on to the database in recent months, even if it isn’t the most inspiring vehicle.
The vehicles either side of the Demio weren’t terribly interesting, either: the Sol E20X (the Volkswagen badge-engineered JAC iEV7S) and the current Fit-based Honda Shuttle. But if you want to be complete (we want to, even if we’re far away from it), you have to include the everyday workhorses.
Over the weekend, I noticed Autocadeâs page-view stat had ticked over the 15,000,000 mark. In fact, it was at 15,045,000, and I estimate that it hit the milestone around February 6âfitting for it to have taken place as the (lunar) year began.
With how busy things have been, Autocade has been updated less, but the traffic stats are promising, especially as Stuart Cowley and I film more segments for the Autocade video channel. As the year has started in earnest, there will be more updates, and the Salon de GenĂšve next month usually pushes me to write more. Hopefully that will give our page-view rate a bit of a boost, considering it has slowed since September 2018, when I last posted about this topic.
The trouble these days is that a lot of entries are about same-again SUVs: at the time of writing, of the last 20 newest entries, there are the Volkswagen Tayron, the Yusheng S330 and S350, the Chinese Ford Territory (based on the Yusheng S330, so it seemed logical to do these at the same time), Lexus UX, Acura RDX (TC1), Volkswagen Tharu, and the Brazilian and European incarnations of the Volkswagen T-Roc (they are different cars; and the Chinese one hasnât been added, either). Once upon a time, such vehicles would have been relegated to an appendix in publications such as Auto Katalog, but now itâs regular motor cars that are becoming the niche products.
The electric revolution has also been interesting, but also frustrating, to cover. Autocade is fun when youâre examining lineages; at this point in history, none of these electric models actually replace a petrol or diesel one completely. Itâs also been tough getting technical data on some electric cars, the kWh rating, for instance, which weâve been using as the equivalent for cubic centimetres in the entries. Hence the updates have slowed, because itâs harder to paint a complete picture about some of these cars.
With China responsible for so many new releases, translation can be slow, especially for someone whose grasp of written Chinese is roughly that of a childâs, though at least I bridge two cultures well enough to weed out some of the obvious errors (e.g. people reporting that the Senova D80 was based on a Mercedes-Benz, which could not possibly be true).
Following my tradition on this blog, here is how Autocadeâs viewingâs going.
March 2008: launch
April 2011: 1,000,000 (three years for first million)
March 2012: 2,000,000 (11 months for second million)
May 2013: 3,000,000 (14 months for third million)
January 2014: 4,000,000 (eight months for fourth million)
September 2014: 5,000,000 (eight months for fifth million)
May 2015: 6,000,000 (eight months for sixth million)
October 2015: 7,000,000 (five months for seventh million)
March 2016: 8,000,000 (five months for eighth million)
August 2016: 9,000,000 (five months for ninth million)
February 2017: 10,000,000 (six months for tenth million)
June 2017: 11,000,000 (four months for eleventh million)
January 2018: 12,000,000 (seven months for twelfth million)
May 2018: 13,000,000 (four months for thirteenth million)
September 2018: 14,000,000 (four months for fourteenth million)
February 2019: 15,000,000 (five months for fifteenth million)
In September, Autocade had 3,755 model entries; itâs now up to 3,781ânot a huge jump, possibly accounting for the traffic rate decrease as well.
Hereâs hoping for a bit more as the year progresses. Iâd like to add in an entry for the new Mazda Axela, for instance, but sometimes you have to wait till the company itself publishes public data on its website, just for that extra accuracy. Weâll wait and see.
Above: The Mitsubishi eK Wagon, one of the cars at the centre of the company’s latest scandal.
One thing about creating and running Autocade is that you gain an appreciation for corporate history. Recently, I blogged about Fiat, and the troubles the company is in; it wasnât that long ago that Fiat was the designersâ darling, the company known for creating incredibly stylish vehicles for all its brands and showing how you could use Italian flair to generate sales.
That was the 1990s; by the turn of the century, Fiat had lost some of its mojo, and by the time I got to Milano in the early 2000s, the taxi ranks had plenty of German and French cars. Once upon a time, they would have been nearly exclusively Italian. Today, a lot of Fiatâs range is either made by, or on platforms shared with, Ford, GM, Chrysler (which it now owns), Peugeot, Mitsubishi and Mazda. Sharing platforms isnât a sin, but a necessity, but Fiat seems to have taken it to a new level, looking like a OEM brand whose logo is freely slapped on othersâ products.
Mitsubishi is the other car company to find itself in trouble in recent weeks. The company admitted that it had lied about the fuel economy figures for its kei cars, the micro-cars that it sells predominantly in Japan.
It wasnât as troublesome as Volkswagenâs defeat device which fooled the US EPA, running differently when it knew the engine was being tested. Mitsubishi kept things simple, and overinflated tyre pressures.
It would have got away with it, too, if it werenât for Nissan, a company to which Mitsubishi supplied, under an OEM deal, kei cars. The customer started to ask questions and tested the cars for itself.
Mitsubishi had supplied 468,000 cars to Nissan, all of which are affected. It had only sold 157,000 under its own marque. Production of the cars, from the eK range, and the OEM equivalent for Nissan, the Dayz, is now suspended, while Mitsubishiâs shares plunged 15 per cent on the news last week. Sankei, the Japanese newspaper, believes that Mitsubishi used the wrong test method on the I-MIEV electric car, RVR (ASX), Outlander, and Pajero, which are exported.
You have to wonder what the corporate culture must be like for these matters to recur so regularly. But then, collectively, people tend to forget very rapidly, and companies like Volkswagen and Mitsubishi must bank on these.
VW isnât the first to cheat the EPAâUS car makers have attempted less sophisticated defeat devices in the latter half of the 20th centuryâthough it has had a chequered past. Just over 10 years ago, there was a scandal involving VW colluding with a union leader to keep wage demands down, and a few low-level employees took the rap. Go back to the 1980s and the company found itself in a foreign exchange scandal. But these were known mainly among specialist circles, principally those following car industry news.
Mitsubishiâs scandals, meanwhile, were more severe in terms of the headlines generated. Last decade, when the media called Mitsubishi Japanâs fourth-largest car makerâthese days they call it the sixthâthe company was implicated in a cover-up over the safety of its vehicles. Japanese authorities raided the company in 2004, and revealed that Mitsubishi Motors Corp. hid defects that affected 800,000 vehicles, and had done so since 1977. Nearly a million vehicles were recalled. Affected vehicles were sold domestically as well as in Europe and Asia. Top execs were arrested that time, including the company president, although it was hard under Japanese law to punish Mitsubishi severely. There was no disincentive to conducting business as usual. The company was ultimately bailed out by its parent, the giant Mitsubishi Group, when it found itself facing potential bankruptcy.
People were killed as a result of Mitsubishiâs cover-ups, and at the time it was considered one of the biggest corporate scandals in Japan.
Go back a bit further and Mitsubishi Materials Corp., a related company, had used slave labour in World War II, including US troopsâsomething the company did not apologize for till 2015, even though the Japanese government itself had issued apologies in 2009 and 2010. While it was a first among Japanese corporations, and US POWs got what they had long awaited, descendants of Chinese slave labourers still have a lawsuit pending against a connected Mitsubishi subsidiary.
The other major difference between Volkswagen and Mitsubishi is that the Japanese marque is relatively weak in terms of covering its market segments. Itâs SUV- and truck-heavy, and its kei cars had sold well (till now), but it has little in the passenger car segments, which it had once fielded strongly. The Mirage (and the booted Attrage) and the Galant Fortis (exported as the Lancer to many markets) are whatâs left: the latter is now nine years old, though still fairly competitive, and in desperate need of replacement. Its only other car is its Taiwan-only Colt Plus, still selling there as an entry-level model despite having been withdrawn from every other market. In the big-car segments, Mitsubishi is actually supplied by Nissan in Japan, but doesnât make its own any more. âSixth-largestâ is shorthand for third-smallest, at least among the big Japanese car companies.
Mitsubishi looks set to quit the C-segment (Galant Fortis) since neither Renault nor Nissan, which it had approached, wanted a tie-up. And the company survives on tie-ups for economies of scale, and thereâs now a big question mark over whether potential partners want to work with it. Automotive Newsâs Hans Greimel questions whether the MitsubishiâFiat truck deal will go ahead (though I had thought it was an inked fait accompli).
But, most seriously, Mitsubishi hasnât completely recovered from its earlier scandal.
It is within living memory, and the timing and nature of the latest one, tying so closely to what rocked Volkswagen, ensured that it would get global press again, even if the bulk of the affected cars were only sold domestically. And when consumers see a pattern, they begin wondering if thereâs a toxic corporate culture at play here.
Weâre too connected in 2016 not to know, and while Mitsubishi is likely to be bailed out again, it will face the prospect of shrinking car salesâand sooner or later one will have to question whether the company will stay in the passenger-car business. Isuzu exited in the 1990s, focusing on SUVs, pick-ups and heavy trucks, forced by an economic downturn. Since Mitsubishiâs own portfolio is looking similarly weighted, it wouldnât surprise me if it chose to follow suit, its brand too tarnished, with too little brand equity, to continue.
General Motors’ fine in 1995 for 470,000 cars using defeat devices against EPA testing: US$11 million. Volkswagen’s fine in 2016 for 580,000 cars using defeat devices against EPA testing: potentially US$40,000 million (or $40 billion, as the Americans say). The local companies get off far easier in the US. In fact, GM can even get a US$49,500 million bail-out from Uncle Sam. I realize there’s a difference between a settlement and a claim, but I wonder if Volkswagen’s going get away with paying less than a figure in the milliards.
The last few times Autocade reached a milestone, I blogged about it, and since this one is a bit of a Duesy, it deserves to be recorded.
The car cyclopĂŠdia has reached 2,000 models, with the Opel Kadett D getting us there.
It also passed 2Âœ million page views during DecemberâI noticed it was about to cross 2 million back in March 2012. Not huge numbers if you break it down per day, but for something that was meant to be a hobby site, it’s not too bad. I also notice that it gets cited in Wikipedia from time to time.
The history has been noted here before, especially when I first started it in 2008. It was meant to be an editable wiki, but, sadly, in 2011, the bots became too uncontrollable, and I made the decision to lock down the registration process. A small handful of peopleâI count four, including myselfâhave contributed to the site with content and programming, among them Keith Adams of AROnline and Peter Jobes. A fourth contributor, whose name I have forgotten, provided some early info on Indian cars.
It’s still a bit light on American cars, mostly due to the issues of converting from cubic inches. Some of my references aren’t that accurate on this for the same reason, and I want to make sure that everything’s correct before it’s published. Most US sites just record cubic capacity in litres when metric measures are given, and we need to be more accurate. But we will get there.
Of course, over the years, we have recorded some oddball cars. So, as I did for its fourth birthday, here is a selection. My thanks to Keith and Pete, and to all our readers.
And since I blog less these daysâFacebook (including the fan page), Twitter, Instagram, Tumblr and the rest seem to take more of my attentionâI imagine this is my last entry for 2012. Have a wonderful 2013, everyone!
Rambler by Renault:after Renault bought IKAâs operations in Argentina in the mid-1970s, it inherited a design based on the Rambler American.
Ford by Chrysler:Simca took over Fordâs operations in France in the 1950s, and the model it inherited, the Vedette, stayed in production long enough in Brazil for Chrysler to put its own badges on it when it bought Simca out.
Chrysler Esplanada.1967â9 (prod. unknown). 4-door sedan. F/R, 2505 cmÂł (V8 OHV). As with Regente, rebadged when Chrysler took over Simca Brasil. Power reduced to 130 PS; comments for Regente apply here, with the principal outward difference being Esplanadaâs higher trim level. Slightly more powerful engine.
Chrysler by Volkswagen:this one is perhaps better known. Chrysler found itself in such a mess by the end of the 1970s that it sold its Brazilian operations to Volkswagen, which eventually rebadged the local edition of the Hillman Avenger.
Volkswagen 1500/Volkswagen 1500M.1982â91 (prod. 262,668 all versions). 4-door sedan, 5-door wagon. F/R, 1498, 1798 cmÂł (4 cyl. OHV). Facelifted version of Dodge 1500, itself an Argentine version of the Hillman Avenger. Had a good history as a Dodge in the 1970s, and sold on that goodwill as well as robustness; but largely seen as an economy model for VW in the 1980s. Five-speed gearbox from 1988, with air conditioning on more models.
Volkswagen by Ford:as part of the Autolatina JV in Brazil, Volkswagen and Ford rebadged each otherâs models. A similar experiment was happening in Australia between Ford and Nissan, and Toyota and Holden, around this time.
Ford Versailles (B2).1991â6 (prod. unknown). 2- and 4-door sedan, 3- and 5-door wagon. F/F, 1781, 1984 cmÂł (4 cyl. OHC).Volkswagen Santana (B2) with redone front and rear ends, and addition of two-door sedan and three-door wagon. Part of the Autolatina tie-up in South America between Ford and VW, replacing Corcel-based Del Rey. No different to Volkswagens in that market, with same engines. Wagons called Royale, but five-door only added in 1995. Fairly refined by early 1980sâ standards but ageing by time of launch, though better than Del Rey.
While weâre looking at South America, the Aero-Willys probably deserves a mention. Autocade doesnât have the Ford-badged versions there yet, but it will in due course. Thanks also to acquisitions, Ford wound up with Willys in Brazil, and built a Brooks Stevens-penned design till it was replaced by its own Maverick in the 1970s. Here is that car, with an old platform, but more modern (compared to the 1950sâ version) styling.
Aero Willys 2600 (213).1963â8 (prod. unknown). 4-door sedan. F/R, 2638 cmÂł (6 cyl. OHV). Rebodied Aero, considered one of the first all-Brazilian cars, originally shown at the Paris Salon the year before. US platform as before, and modern styling by Brooks Stevens, but this shape was unique to Brazil. Engine now with 110 hp. Rear end altered in 1965, and spun off upmarket Itamaraty model in 1966.
Here’s an article from Autoblog that combines several of the themes I enjoy writing about: cars, leadership, management and education.
I’ve already hinted at this on my Facebook fan page, where I seem to post some of the pithy things these days. I sometimes try to avoid blogging about the same thingâa lot of what you see here are ideas that haven’t changed, especially a lot of the posts about social responsibility and branding.
I don’t want to dissuade anyone from getting higher education but one has to remember: education, especially tertiary education, is meant to open your mind to other possibilities and to get you thinking about them critically. It’s why I enjoyed papers at law school like public law and jurisprudence: both had lecturers (Prof Sir Geoffrey Palmer and Assoc Prof Ian Macduff) who enjoyed a well reasoned argument, even when it didn’t agree with their own thinking. It’s also why I didn’t appreciate banking law, or several other papers, where you had to agree 100 per cent with the lecturer, and to hell with independent thinking.
The MBA, then, can be a blessing and a curse. A blessing for those who treat it as it should be: a skill set, providing a framework, from which to analyse things. A curse for those who believe that certain case studies must be followed religiously, failing to take into account the conditions of their own organizations. Which brings us neatly to the Volkswagen case.
It may be a bit of a simplification to say that MBA thinking killed GM, and Volkswagen has eschewed that to become one of the world’s greatest car manufacturers, but it’s not too far from the truth. If you read period American books on managementâor even one of my favourites, Lee Iacocca’s autobiographyâthere is this idea of what ‘efficiency’ is, usually with a lot of outsourcing, finding cheaper and cheaper bases of manufacture, with another eye on how to raise the share price for the quarter. Not the best way to run a firm, especially when visions need to be set for years, decades or quarter-centuries. I’ve written about that aspect before.
But the way John McElroy puts it in his article, ‘efficiency’ means an absence of overlap and vertical integration, yet with them, Volkswagen AG is the world’s largest car company ‘if you measure it by revenue and profits. Its revenue of $200 billion is greater than every other OEM. Last year’s operating profit of $14 billion is the kind of performance you expect from Big Oil companies, not automakers.’ Yet:
Any efficiency expert would tell you that VW is too vertically integrated, has too much overlap and duplication, and has way too many brands. VW, meanwhile, keeps growing bigger, stronger and more profitable ⊠Efficiency experts will tell you that on an employee-per-vehicle basis, Volkswagen looks hopelessly inefficient. Financial analysts will tell you that the company woefully trails its competitors on a revenue-per-employee basis. But VW will tell you that it makes more money than any other automakerâby far.
In fact, McElroy goes on to say that Volkswagen looks a lot like the General Motors of Alfred P. Sloanâbefore the MBAs got hold of it.
The idea of ‘efficiency’ is often a misnomer. Most of British industry was dismantled with the mantra of efficiency, essentially giving it up to globalist, technocratic forces, helped along by the Slater Walkers and the governments of the time. Those decades, too, were driven by “experts”âand what resulted was neither efficient nor productive. The decline of British Leyland is perhaps one of the most telling examples of period thinking applied disastrously to the British motor industry, its skilled workers now happily picked up by the Japanese, Germans and Indians.
By all means, if real savings can be had and long-term goals achieved, then efficiency is a wonderful thing. There are areas where technology should aid productivity. But watch out for that word efficiency. It doesn’t always mean what the experts say it meansâand if revenue and profit decline as a result of it, and corporate culture is harmed, then you may be better off heeding the lessons that Volkswagen’s management has. Use that MBA as a framework, not as a playbook.
Jennifer Lawrence brings publicity to her new film, Silver Linings Playbook, by falling at the Oscars.
Renault Torino.
Chrysler Esplanada.
Volkswagen 1500/Volkswagen 1500M.
Ford Versailles (B2).
Aero Willys 2600 (213).