A small selection of articles about and interviews with me from around
N. Bateman: Long-distance
call, Sunday Morning Post, January 11, 2009, Post
Magazine supplement, p. 6
I was very proud to get coverage from my home town. Theres a
satisfaction in not being forgotten back in Hong Kong, and Nadine Bateman
made me the subject of her recent Long-distance call section
in the leading English-language daily there. (Unfortunately, the off-site
link below only gives a preview for non-subscribers.)
Transparency, cordial relations assets of Indian service industry,
Free Press, December 27, 2008
English-language daily newspaper in Indore summarizes my keynote speech
at the Proton Business School, which detailed how Indian brands make companies
there ready-made international partners.
New Zealands Jack Yan addresses Global MDP, Dainik
Bhaskar, December 26, 2008, p. 1
Front-page news in Indore, India, for my forthcoming speech on branding
and marketing strategy at the Proton Business
A. Te Kanawa (ed.): Previously in Tū Mai, Tū
Mai, September 2008, p. 6
Piri Weepu, Miriama Smith and I are profiled in Tu Mais special
100th edition. We had all been in previous issues and Ata Te Kanawa, the
editor, updated readers in a where are they now? feature.
‘Greens and Yan think same’, Apparel, September 2006, pp. 7–8
at odds with Jeremy Moon’s calls for changing the definition of ‘New Zealand
made’, an issue that made the headlines in new Zealand. This was close
to my heart as the original campaign by the Green Partys late co-leader
Rod Donald was meant to promote local manufacture and jobs. However, the
Prime Minister backed Jeremy, for reasons unknown. The matter went the
Greens (and my) way.
‘Five minutes with Jack Yan’, The Dominion Post, June 22, 2006, p.
A quick Q&A interview conducted in Aprilon Hitlers birthday,
no lesswritten in a humorous style. The original had a humorous
Hitler reference but I have omitted it here for reasons of taste (it never
made it into print, either).
Yan: ‘Chinese developing New Zealand’s fashion’, New Zealand Chinese
Times, no. 46, September 23, 2005, p. 36
Lulu Yan (no relation) profiles me and my work on Lucire. This
was probably the first Chinese print article on me. Interestingly, she
used my English name throughout the article.
Fernandez: Not your average CEO: Jack of all trades, Wellington
Today, JulyAugust 2005, pp. 1011
Juanita Fernandez interviewed me on my business theories, Lucire,
Beyond Branding and race.
This was my first cover story.
Nguyen: Laying hands on the media world, B&T
Marketing and Media, April 22, 2005, B&T New
Zealand Report, pp. 289
Maria Nguyen came across the Tasman to interview me, though eventually
we didnt catch up. Still, with email and phone interviews she put
together this great piece. I couldnt have said it better myself
about what were trying to achieve with the print editions of Lucire.
Simpson: Man with a plan, ProDesign, December 2004January
2005, pp. 346
Emily Simpson, the new editor of ProDesign, came from a womens
magazine background and interviewed me about three days before the print
launch of Lucire in Auckland.
Starts off with the fact I dont use a cellphone, and continues by
saying I could still pass for 22. I like her writing. Theres also
a nice full-page portrait of yours truly by Paul
Tokhi: Lucire magazine pre-launch interview, Dot
Com Women, August 3, 2004
Lata Tokhi interviews me on the upcoming launch of Lucire,
its planned content, and why we waited seven years before starting in
this second medium.
Geist: Tourism is the only way, Zeitgeist,
no. 13, summer 2004, p. 2
Bill Geists tourism editorial champions my vision, as quoted in
Thomas Muchas article in Business 2·0, for repairing
the American brand.
Mucha: Marketing the brand America, Business
2·0 online edition, May 13, 2004
I was one of three commentators, alongside Tom Miller and Simon Anholt,
on the American nation brand being in trouble and what the US can do about
Martin: Jack Yaninspiring speaker at ID Dunedin Fashion Weekend,
Thread, March 24, 2004
Katie Martin attended my New Zealand Trade & Enterprise speech in
Dunedin in March and had some very nice things to say about it.
Paki: Polyeurasianthe new breed New Zealander, Tu
Mai, February 2004, pp. 202
As the demographics of New Zealand change, I was invited by Tu Mai
to comment on what it means to be an immigrant New Zealander.
Oliver: Book reviews: Beyond Branding, Argent,
vol. 3, no. 1, January 2004, pp. 46–7
Malcolm Oliver reviews our Beyond Branding and, fortunately, spends
a good part of it reviewing my chapter.
Te Kanawa: Flashbut a culture clash, too, Tu Mai,
December 2003, pp. 202
I comment on the tangata whenua and intellectual property in a
Maori context, discussing LOréal New Zealand Fashion Week
Fletcher (ed.): Brand ownership under scrutiny, Food
Technology in New Zealand, November 2003, p. 3
Julie Garlick and I speak on branding in New Zealand at BrightStars
Pack and Brand conference.
The Wellington Region: Open for Business. Wellington: Positively
Wellington Business 2003
I was featured on this CD-ROM promoting businesses in Wellington, New
Engeseth: ‘Swedenization of branding föreslår Nya Zeeländare,
Quo Vadis, nos. 38–9, August 2003, p. 6
My friend and colleague Stefan Engeseth interviews me after I do my second
speech at the Stockholm Marketing Association (MIS) on ethical branding
and corporate social responsibility.
Philpott: World famous in the World Wide Web, Debate,
May 22, 2003
Kathryn Philpott interviews me for AUTs student newspaper about
Lucire and its Webby Award nomination. A very candid interview
conducted over the phone and probably the first time I used the word balls
Sinclair-Thompson: From Wellington to the worldvirtually,
no. 2, April 24, 2003, p. 1
Philippa Sinclair-Thompson profiles me in an article about why I choose
to have my company HQed in Wellington and highlights Lucires
success, including its recent Webby Award nomination. A beautifully designed
Scobie: On top of the e-world, Professional
Manager, January 2003, pp. 202
Australian and New Zealand entrepreneurs make use of the net and
build their brands. This article, in one of Britains respected management
magazines, extensively quotes me along with Vanessa Palmer, Natalie Bloom
and Peter Gifford (ex-Midnight Oil).
Scobie: Jack Yan, MAP
Magazine, no. 38, December 2002January 2003, p. 26
One of the best and most accurateand to date the most personalinterview
ever written about me. I was flattered and humbled by the in-depth nature
of Claire Scobies profile of me in MAP, a Brisbane, Queensland-based
Rydergren: Go logo! Brand-soldaterna slår tillbaka,
no. 34, 2002, August 22, 2002, pp. 223
Spread written about my participation at the Chief Brand Officers' retreat
at Medinge, Sweden, and my humanitarian agenda for branding.
Tobias Rydergren has a very accurate memory, quoting
me on my idea for Nike to spend an extra Kr 25, on education for
its workers in Asia. This spread, written about my time at the Chief Brand
Officers Retreat at Medinge, Sweden, along with some of my esteemed
colleagues from the UK and the Nordic countries, features a prelude to
the Brand Manifesto which I published in September 2002. A real honour
to appear in Swedens most respected advertising paperand thanks
to both Anna Serner and Stefan Engeseth for letting me know about the
Baird: Jack of all trades, Unlimited,
July 2002, Transformers section, p. 11
Highly respected business magazine in New Zealand profiles me in a one-page
special on hot entrepreneurs.
I was very honoured to see this one-pager written about
me by Unlimiteds web editor Zoë Baird. The level of
research needed to get a piece past the editors of this magazine is very
high, so the information is always authoritative and reliable. This properly
scrutinized article is professional journalism (and, I must add, graphic
design and photography) at work, naming me as one of the hot entrepreneurs
in New Zealand.
Vidal: The web that Jack built, The
Evening Post, December 5, 2000, Flair supplement,
Daily broadsheets fashion supplement interviews me on my work at
Lucire, at the suggestion of Zambesis Neville Findlay.
Loubet del Bayle: Jack Yan, Les
Temps Typographiques, September 2000
In French, a very enjoyable Q&A interview about my work in the font
Martinkus: Font victims, Desktop,
A state-of-play analysis for the Australasian type industry and latest
trends, by Desktop editor Angela Martinkus.
Martinkus: Type cast, The
Sydney Morning Herald and The
Age, Emag supplement, March 2000
This is an adaptation of Angela Martinkuss piece for Desktop,
but was much more widely distributed with two of Australias leading
broadsheets during one day in March 2000.
Martinkus: An open mind and a global company, Desktop,
August 1999, pp. 467
Angela Martinkus examines Aussie all-stars and looks at my
global strategy and the organic structure for Jack Yan & Associates.
Jack Yan: a successful type, The Voice, no. 7,
autumn 1998, p. 2
Sales and Marketing Executives International profiles me in their quarterly
newsletter. The interview was even typeset in a typeface I created. This
was the first time my photograph (shot by Rebecca
Thorpe) was issued.
Needham: Aussie types, Australian
Creative, spring 1996, pp. 303
Campbell believes it is
Jack Yan who is achieving the most
success locally. A report on the regional font industry.
Foxworthy: I shot the serif, Desktop,
This was the first time I was profiled in Australia, thanks to Richard
Foxworthy, who did a bit of research to uncover me. I even got a client
or two from this coverage and a few months later, Richard asked if I could
replace Desktops typography columnist. I have been there
since the June 1996 issue.
Worldwide, cross-media domination may seem like
a lofty plan, but Yan is one of those annoying high achievers, a master-of-all-trades
who could put many of us with scattered ambitions and time-management
issues to shame.
An anti-establishment globalist almost
seems like a contradiction in terms but as Yan’s career and achievements
have shown, paving your own unique way in this world can pay handsome
dividends if you have the ambition, determination and conviction to integrate
and practise what you preach.
Nguyen: ‘Laying hands on the media world’, B&T
Marketing and Media, April 22, 2005
Jack Yan is an Innovator and a Big Thinker.
Stories: Jack Yan’, Blogger
Stories, September 19, 2006
Jack Yan puts Antipodean success down to a genuine,
value-based, and slightly anti-establishment approach
its that much harder to start a presence in other nations
you have to outthink those with money, says Yan. This entrepreneurial
spirit is matched with a positive outlook and reflected in how SMEs are
managed. Fluid and fast-moving, the companies mirror the constantly changing
nature of the web. I like organic, says Yan, with no
fixed hierarchical structure.
Scobie: ‘On top of the e-world’, Professional
Manager, January 2003
got to be fluid. We
were one of the first virtual companies in
the world. Were used to running things this way and I dont
think traditional companies understand that.
In an interview with Josie Vidal
The Evening Post
December 5, 2000
Jack Yan said the
party in Wellington
was more personal. So personal that when introduced, he remembered my
friend winning a competition a year ago.
On that note I was sold.
salutes Wellington designers at capital party’, Thread, November
Publisher Jack Yan was an absolute charmer and
a brilliant host.
luxe lounge’, Herald
on Sunday, October 10, 2004, p. 92