Here you can find aides-mémoires and tools and tips from Jack Yan's talks and writings. Don’t forget that you can join Jack’s email list where you’ll be sent updates, speech notes and other materials.

Presentation slides from ‘From Jack Yan & Associates to Lucire in print’
Elevate, Creative HQ, Wellington, New Zealand
April 20, 2005

   Slightly more historical here with the old covers of Lucire. This one-hour presentation wasn’t as deep because I was trying to cover off a 17½-year chronology, though I got a lot of audience email about it, which was nice.

Presentation slides from ‘The business of branding’
Australian Graphic Design Association, Victoria chapter, Melbourne, Victoria, Australia
November 16, 2004
   Everything from the “high school dating diagram” to a shot of bin Laden cologne on the streets of Karachi. Click here to read the speech notes that tie them together.

Presentation slides from ‘The craft and business of typography’
Australian Graphic Design Association forum, State of Design Festival, Melbourne, Victoria, Australia
August 3, 2004
   How can typography be marketed more successfully? These are the notes I presented on August 3 at BMW Edge at Melbourne’s unique Federation Square.

Presentation slides from ‘Lucire: extending a brand from web to print’
Sales & Marketing Institute, Auckland, New Zealand
May 11, 2004
   Slides to accompany my speech notes at the SMI luncheon at the Crowne Plaza Hotel in Auckland, New Zealand.

Presentation slides from ‘Lucire: promoting fashion through uncharted waters’
New Zealand Trade & Enterprise Fashion–Apparel Workshop, Dunedin, New Zealand
March 12, 2004
   Ten points to making New Zealand great. People don’t realize New Zealand management styles hold a lot of answers. Slides to accompany my speech notes at the NZT&E workshop at Vodafone ID Dunedin Fashion Weekend.

Presentation slides from ‘Growing your speaking business through the web’
National Speakers’ Association, Wellington, New Zealand
November 4, 2003
   Some of the nicest people were present at this function, introduced to me by my friend Lawrence Green. While I’m not an NSAer, I recommend this group of people as the most supportive bunch I’ve come across in New Zealand. In PDF format.

Presentation slides from ‘Trends in fashion branding’
Fashion Lab, L’Oréal New Zealand Fashion Week, Auckland, New Zealand
October 23, 2003
   Slides to accompany my speech notes at Fashion Lab.

Presentation slides from ‘Integrating branding with business performance’
Pack and Brand conference, BrightStar, Auckland, New Zealand
October 13, 2003
   Slides to accompany my speech notes at BrightStar’s packaging conference.

Presentation slides from ‘Integrating responsibility: why you’re determining marketing agenda’
Victoria University of Wellington, New Zealand
March 24, 2003
   The slides I used for a speech at my Alma Mater.

Ten main points from ‘The Swedenization of branding’
Marknadsföreningen i Stockholm, Stockholm, Sweden
June 25, 2002
   To jog your memory, here are Jack’s 10 main points to help keep that branding spirit alive in your firm.

1. People will study you now, so be ready. All companies attract attention, so make sure yours is positive.

2. Find out who you are deep down and the values that are honest—but do so across borders.

4. Understand culture in a global sense. Yours is not the only one, but there are aspects that transcend cultures.

6. If you fear homogeneity of cultures, then it is right to export yours so others may share in it.

More of Jack’s ideas from his MIS speech

Check out some of my recent speeches

Read from my articles

Join my emailing list and get links to download transcripts and other member-exclusive updates

Find out some other people I admire who are speaking

Copyright ©2002–4 by Jack Yan & Associates. Inset photograph of Jack Yan copyright ©2001 by Jennifer Springgay. All rights reserved.