It’s ‘Chevy’—even President Obama says so 19.07.2010/13.36 Dear Chevrolet: even your own nation’s president calls the brand ‘Chevy’: You might want to rethink that memo. You may also like A whinge about whinging Volkswagen’s scandal won’t spread to other German car groups How can we help those fooled into believing what their local brands are? Johnny Foreigner might be better at running a car company in Shanghai Brand, sub-brand or model? China’s getting into a confusing phase History of the 2010s: a look back at the decade that was A look back at 2015: a year that was harder to laugh at Chevrolet doesn’t understand branding
