A month or so ago, our Feedburner stats for Lucire’s RSS feed delivery tanked. I put it down to the usual “Google being useless”, because we would have expected to see the opposite. The take-up of Feedburner feeds has usually slowly grown since we started this one in 2007, without any promotion on our end.
I clicked through the Feedburner link on the site this morning to discover this:
That’s not our site. Maybe on seeing the wrong content, we lost a bunch of subscribers?
Now, I did change the ID for the feed, but that was last week, not December 11–12. Maybe I’m naïve, but I don’t expect Google to allow the hijacking of a feed ID that rapidly, since Google forbids, for example, people taking up old Blogger names. Unless they have inconsistent policies between their properties? Or maybe Feedburner is broken and dying—the complaints have been coming for a long time.
Now’s a good time to check your feeds anyway, if you use Google’s Feedburner service, to make sure that they are still serving the correct sites.
The changes did not affect those who were getting Feedburner updates via their email (since I’m on that mailing list myself).
Since I can’t trust Google with anything, we’ve changed our RSS feed to the one natively supported by Wordpress.