Nadia has done it for ages, but I noticed Glamour did it for a while in 2018, and Wheels has stuck with it for its “new look”. What’s the deal with bordered covers?
I still prefer them bled, especially as I remember the difficulties of doing them back in the old days, and print agencies discouraged me from bleeds on cheaper jobs.
Unless there’s a clever reason, I can’t really see these covers as having a greater impact. Having bought Wheels’ design issue recently, I was pretty disappointed in the overall look. Nothing really beats the feeling of the UVed, upmarket Phil Scott issues back in the late ’80s, even if the price hike put it slightly outside my teenage budget, and I stopped getting the mag monthly.
Based on a cursory examination, Condé Nast’s Glamour went back to bled covers by the end of 2018, the gamble probably having done nothing for circulation.
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