If you’re still writing disinformation after all this, then tech is your master, and you are the slave

Still of Apple's 1984 commercial directed by Ridley Scott, DOP Adrian Biddle, showing Big Brother talking to his audience
 
If you peel away the technobabble of what Semrush said to me on Reddit, basically their algorithm messed up when it included an unspaced version of my name. It wasn’t trending. It was just an extrapolation made by an algorithm that, unfortunately, had a very negative consequence for me.

But it also didn’t help that there are so many gullible people who chose to write trash just to please Google. Those disinformation posts using the words Google SEO jackyan or related combinations continue to go up, at least one a day, but ultimately what they say about their writers are:

  • they have no understanding of SEO;
  • they do not do any research;
  • they are extremely gullible; and
  • they are the type that will do whatever a computer tells them to do.

Note that I have no issue with those who wrote honest posts yet wanted to incorporate the keywords that Semrush told them to use: at least that showed some research and conscience.

The lack of conscience showed through with one disinformation peddler, who even made a YouTube video, and pinched a photo of mine to do it. Months later, he was still writing to me begging me to withdraw my complaint, as Google rightly blocked him from uploading any more videos. I kept explaining to him that he was a liar—and that never sunk in. I don’t know how you can play innocent when someone points out your blatant lying, but that chap managed to. (He is now blocked at server level.)

Once again, through this saga (nine months and counting), I was right, and the technology or the tech company was wrong. Just as I was right when it came to Google, Facebook and Amazon. I was right long before the things I was calling out made the mainstream media. “AI” is going to fuel the experience I’ve just had, sadly. You read it here first, because you sure as heck won’t read it in the tech press till it either becomes a big deal, or a female journalist gets involved.


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