A tribute to Helen Baxter, 1973–2024

[Originally published in Lucire] Not only did we lose Mandi Kingsbury last month, we lost a good friend of this magazine, and a dear personal friend, Helen Baxter, who tragically took her own life aged 51 on September 23. This is a reminder that physical changes to one’s health can manifest as depression, and to […]

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Where is brand Aotearoa?

Five New Zealand customs' officers seated on a boat.

One thing holding back exports from Aotearoa New Zealand is the absence of a true, authentic national brand. I said this even back in the days of the 100% Pure campaign, which was much lauded. I cynically asked: can we really claim this when France and Germany outspend us on the environment as a percentage […]

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Google results are old

That Google seems to get older and older. Here are the top 10 for site:lucire.com as of October 10, 2024.     The home page isn’t there, and maybe that’s OK. But what is there is the index.html file to the 2000 folder, which was put there to catch any programming errors (e.g. forgetting to […]

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Continuing the disinformation removal and bot blocks

Call me an idealist, but I think people should stop using those search engine copy massaging programs, write like real humans, and expect the technology to bend to us, rather than the other way round. That’s how we still conduct business. There are still disinformation pages about me out there, but no new ones since […]

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Blocking the Semrush bots

It’s not enough to block just Semrush’s bot, SemrushBot, in one’s robots.txt, since they have a whole bunch of them. We’ve usually allowed all bots but with “AI” and Semrush’s terrible programming that wasted hours of my time every day for nine months, there are certain parties no longer welcome to crawl. To block Semrush […]

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Quick test of index size on the occidental search engines

Google really doesn’t like this blog. When I do a site: search, it still puts HTML pages up top, often pre-2010, and as of yesterday, it trails Mojeek and Bing in terms of the number of pages in its index. Who knew? Google being last of the three.     It got me wondering how […]

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