Jaguar Type 00 concept in purple, shown directly on the side.

Luxury Facts on the Jaguar rebrand (featuring Cristián Saracco and me)

Jaguar Type 00 concept in purple, shown directly on the side.

A nice way to conclude 2024: my name in a real article by a real journalist with quotations attributed to me that are actually by me. I’m so grateful to Tejashee Kashyap and Luxury Facts for interviewing me and my friend Dr Cristián Saracco, and to our friend Philippe Mihailovich for connecting Tejashee and me […]

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Twenty twenty-four, the year of “AI slop”

The tricky thing in 2024 was, obviously, disinformation. More disinformation articles went up about yours truly than anything legitimate like press releases or media interviews. In other words, there was more “AI slop” going online—something mirrored in other parts of the web. As Cybarbie on Mastodon noted: ‘The surveillance people screwed themselves really, since we […]

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Why don’t we just stop tracking?

Person peering through Venetian blinds. Photographed by Noëlle Grace.

Not only is Linkedin OK with disinformation, thereby making itself complicit to fraud, it turns out verification isn’t that simple. I’ve said many times that I think most “apps” are just web browsers limited to a single site, but, in the interests of greater visibility, I relented and downloaded the Linkedin app. Like most apps, […]

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Wix’s terms of service are just for show—they’re OK with fraud

Ethical players, steer clear of Wix. Unlike most hosts, their terms and conditions are just for show, and are unenforced. In other words, I can report fraud, but they won’t lift a finger. From me to Wix, December 10: Dear Wix Abuse Team:   A customer of yours has posted false content, misrepresenting me and […]

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The case for Brand Aotearoa

Originally published in Scoop   During our mid-year travels, I was surprised to learn that Aotearoa New Zealand doesn’t have the profile that we think it does. We’re not riding the wave of The Lord of the Rings: few abroad remember the connection two decades later. No one I encountered recalls 100% Pure, and if […]

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Emerald Sky: incapable of doing the hard work without trading off someone else’s good name

  There are still some disinformation articles out there that Semrush caused, and one that was more recent—after Semrush’s admission that my name was actually never trending—is from a mob called Emerald Sky Group (emeraldskygroup.com). I’ve advised them on email and in the comments to a sycophantic post about them that what they have written […]

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Autocade reaches 40 million page views; thank you, humans

1985 Chevrolet S-10 Blazer.

Autocade has now hit 40 million page views, with the counter at 12,353,148, to be added to the previous installation’s 27,647,011. We’re 159 over the milestone. There has been plenty of activity as we added some pages to match Autocade Year of Cars 2025, our new print yearbook, sitting on 5,222 models, a healthy 114 […]

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Autocade Year of Cars 2025: the covers that could have been

Xpeng P7+ on the road with a Chinese skyline behind it.

Would you have bought Autocade Year of Cars 2025 if it had either one of these covers?     This one, with the Geely Galaxy E8, was rejected due to image quality. It was going to be the cover till about a week before publication. Then we zoomed in 400 per cent on the output […]

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Autocade Year of Cars 2025 now out

A two-page spread featuring cars and their drag coefficient figures plotted against their year.

  We have put a few links around the place, Stanley Moss very kindly referred to it in his blog, and an article has gone up on Lucire: the new Autocade Yearbook is out for 2025. I decided to call it Autocade Year of Cars as that was more distinctive than just Yearbook (which, for […]

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The new Jaguar

'Create exuberant' on a colourful image featuring four people dressed in yellow, orange, red and magenta.

Originally published on my friend and international branding guru Stanley Moss’s blogs, What Is a Brand? and Endless Road, as he requested this piece.     Jaguar Land Rover announced some time back that it didn’t see Land Rover as a brand any more. It would rather we think of Defender and Discovery as brands, […]

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