Another nonsense “SEO” word appears on the web

I’ve noticed another nonsense word make its way on to the search engines: appkod. Similarly to how Semrush told users that jackyan was trending alongside Google SEO, there are weird web pages all over with SEO service appkod or similar combinations, such as Appkod SEO Agency and Instagram marketing Appkod. A Pakistani company has adopted the name—who knows, they could be legitimate, and now they’re going through what I went through for most of 2024.

Was this down to Semrush again? No idea, but I was alerted to such posts on one of the disinformation sites that wrote about me, and we know what caused the hundreds of posts about me during 2024.

Nevertheless, Semrush, more than any organization I know, helpfully highlighted that most of the SEO industry is a sham: in over 95 per cent of cases, maybe closer to 99, I’d write to the disinformation poster—usually working in SEO—inform them of the disinformation, tell them they should not trade off my name, and I get ignored. Then it gets escalated to the hosts. Usually the page is removed or the site is removed.

As I have said: use Semrush, write disinformation, lose your website. Seems fair.

The conduct of two of the biggest search engine publications, Search Engine Journal and Search Engine Land, in their failure to investigate a very well worded release I gave them, further demonstrates the dishonesty of the industry. Here is one of the industry’s most famous tools, used by 10 million, pumping out—at least in my case—utter BS.

It was only when Semrush was embarrassed publicly on Reddit that changes were made and my name began disappearing from their tools. We also saw an admission that their software makes predictions, so the search volumes being reported were not factual, but guesses. Like so many listed tech firms, cowardice rules, and the proper channels never work.

The number of hours spent on this was astronomical, including drafting legal letters to remove some of the more difficult pages where the hosting company chose to be complicit and effectively asked to be named defendants to a summary judgement.

Again, cowardice seemed to rule. I’ve no idea why there is so much of it there these days, from a country that gave us selfless heroes like Claire Chennault.
 
While we’re on tech, there’s no cowardice from Spanish MEP Laura Ballarin. If you want something done, ask a woman.

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We know Big Tech breaks them, so now can we see some basic laws being enforced?


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