Again, not alone here, just ahead of the game (at least ahead in terms of public pronouncements; I’m sure Jon has had this in mind for some time).
With an excellent reply by Dan Seitz further down the thread (a direct quote since Vivaldi Social isn’t displaying valid embedding code for this):
One thing I point out to people is yes, very occasionally there is this freaky moment where an ad seems perfectly targeted to you. But consider how many ads you see in a day where that DOESN’T happen. It’s just dumb luck.
Dan says we’re not alone in running internal, non-tracking ads for ourselves, as I mentioned we probably do better financially with them. As to ads for our clients, same thing: no tracking. The statistics have told us time and time again that non-tracking contextual is as good as tracked surveillance in terms of targeting. As Jon said, ‘People just do not like being tracked. Who would have thought?’
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