Brand strategy, the practice of branding, identity, brand equity and related matters.
Today, those of us on the anti-‘Wellywood’ sign page got some welcome news: that Wellington Airport would reconsider. But, I had to point out, this is again déjà vu. Last time, the Airport flip-flopped as well, and said it would consult the public. Given that the resource consent for ‘Wellywood’ was for nine […]
Read More… from Wellington Airport flip-flops again, but pennies drop more quickly in Queensland
I think this shows just how badly Wellington Airport CEO Steve Fitzgerald misses the point: Being niche and understated is cool positioning for a local audience, but to be relevant on the world tourism trail, we need to shout about why we are great. Actually, not always. And even if we did have to […]
Read More… from With ‘Wellywood’, Wellington Airport misses the point about how to brand a city
Wellywood sign: see blog posts from last year (like this). You’d think Wellington Airport would know that the majority of residents are against this awful idea. An intelligent person would think: floating an idea in 2011 that was nearly universally rejected in Wellington in 2010 isn’t smart. Yet that’s exactly what they’ve done. […]
Facebook’s new groups have received criticism for two things: (a) you find yourself in groups you never asked to join; and (b) you are suddenly on a spam list. When several of our groups were faced with the options of ‘archiving’ (i.e. closure and the deletion of all members) or upgrading, I chose the […]
Read More… from The new groups: we’re not spamming you, Facebook is
Thanks most recently to the work of Keith Adams, who added numerous important models into Autocade, we now have reached 1,500 models. The 1,500th is a bit mainstream, but after all the odd cars we’ve put in over the last three years, it’s nice to have something almost everyone knows. Audi TT (8J). 2006 to […]
Martin Lindeskog Congratulations to my good friend Stefan Engeseth on reaching 1,000 posts on his blog today! It’s even more of a milestone when you realize Stefan is not blogging in his native tongue. Add to that the fact that he suffers from dyslexia. But we follow his blog because we admire several […]
Read More… from Stefan Engeseth hits 1,000 posts on Detective Marketing blog
I have to hand it to Honda. The next new model from the Japanese firm is faster than the NSX and its old Formula 1 cars. It goes at Mach 0·72. The simplified version of Honda’s history goes something like this. Once upon a time, Mr Honda wanted to make cars. He wasn’t […]
What a great post today from Eric Karjaluoto on his blog about Macs v. PCs. He outlines his gripes on a number of fields and doesn’t believe Apple holds a great advantage any more. I have to say I agree with him. On his Facebook, I wrote the following. Well said, Eric. […]
I was peering through Ford’s archive as it celebrates 100 years in Great Britain. This brought back a few memories: the Araldite glue campaign. Right next to it is an outdoor ad for the 1982 Cortina—Taunus 80 to those outside the Empah. The Araldite ad showed how commonplace the Cortina had become. And back […]
Once again, I posted a Tweet (which went on to my Facebook) about Apple messing up (this time, about Mail with disappearing attachments). There were no replies. Interestingly, whenever I post about a Windows bug, the Mac evangelists all swarm on to it, usually with the sentiment, ‘Get a Mac.’ They all disappear […]
Read More… from Where do the Mac evangelists hide when Apples go, ‘Boom’?