Deciphering geo-targeting on OpenX; and why Mediaplex is a cheeky sod

Between a few of us here and my friend Pete in the UK, we’ve spent nearly two weeks trying to get OpenX to work. We’re finally getting ad-serving technology put in in-house, after years of relying on the US ad networks we primarily work with. It’s also walking the talk: since I have advocated that […]

Read More… from Deciphering geo-targeting on OpenX; and why Mediaplex is a cheeky sod



Replacing a social network near you: real life

As news emerges that teenagers have spent less time on Facebook, and there are more profiles getting closed on the social network, Sony has released its newest trailer for The Social Network. After 9-11, it’s time to tell the “other” story of the ’noughties. And if Facebook is the topic of a Hollywood film, then […]

Read More… from Replacing a social network near you: real life



What we need from leaders in the new decade: creativity leads the list

My friend and colleague at the Medinge Group, Ava Hakim, passed on a few papers from her day job at IBM. The first is the latest edition of a biennial global CEO survey, while the second asks the next generation of leaders—Generation Y. The aim: to find out what these groups think about the challenges […]

Read More… from What we need from leaders in the new decade: creativity leads the list



Chevrolet doesn’t understand branding

After the chaps at Autocar began following me on Twitter yesterday—after all, I had been reading the magazine since it was part of the Ministry of Magazines, in the post-Iliffe days—I noticed a Tweet about Chevrolet asking its dealers to not refer to the brand as Chevy.    What?    According to Autocar: A leaked […]

Read More… from Chevrolet doesn’t understand branding



Volvo Cars, a unit of Zhejiang Geely Holding Group Co.

I haven’t missed the sale of Volvo to Geely, but it wasn’t as momentous as the rebirth of Saab. We knew the deal was coming and the rest were formalities.    The company has said there will be no Geelys badged as Volvos and vice versa. It recognizes the Volvo brand is too valuable to […]

Read More… from Volvo Cars, a unit of Zhejiang Geely Holding Group Co.



Metro gives thumbs-up to Stefan Engeseth’s Unplugged Speeches

This is rather heartening to see, from the Metro freebie in Stockholm (the below is copied from the online edition):    What’s in: Stefan Engeseth’s Unplugged Speeches series at the Regina Stockholms Operamathus (where yours truly gave the first edition).    What’s out: the growing mounds of paper (rather appropriate in an eco-conscious nation).   […]

Read More… from Metro gives thumbs-up to Stefan Engeseth’s Unplugged Speeches



The rise of the city brand

I don’t have the other writers’ permission to show their side of this Facebook dialogue, but we had been chatting about growing the creative clusters here in Wellington as one of my mayoral policies.    I wrote: Mostly by focusing on growing creative clusters and taking a bigger slice of the cake. So it is […]

Read More… from The rise of the city brand



Did I mention I dislike junk faxes?

I received yet another junk fax today, which I believe are not permitted under the Telecommunications Act. My enquiries to Telecom suggest that this is the case.    This time, it’s a well known business based in town and in the Hutt. And you know what? I’ve now made a mental note not to go […]

Read More… from Did I mention I dislike junk faxes?



Funny how the war keeps coming up

I could guess the entire storyline but my goodness, I still think this is hilarious. (Courtesy Chris Young at C7 Design in New Plymouth.) You may also like Is your favourite 1980s’ celeb here? Doctor Who’s Christmas ’10 special: US trailer On the subject of copying Steve McQueen, advertising spokesman, 1980 to date Don’t give […]

Read More… from Funny how the war keeps coming up



Trading identities in the personal branding space

The day the current mayor, Kerry Prendergast, announced her intention to stand for a fourth term, I was asked by a few media colleagues what I thought. The wittiest reply I gave to Salient, as it was an email interview, and I seem to be cheekier in writing than I am in speaking. I won’t […]

Read More… from Trading identities in the personal branding space