More general posts about the world of marketing, advertising and sales.
My friend and colleague at the Medinge Group, Ava Hakim, passed on a few papers from her day job at IBM. The first is the latest edition of a biennial global CEO survey, while the second asks the next generation of leaders—Generation Y. The aim: to find out what these groups think about the challenges […]
Read More… from What we need from leaders in the new decade: creativity leads the list
After the chaps at Autocar began following me on Twitter yesterday—after all, I had been reading the magazine since it was part of the Ministry of Magazines, in the post-Iliffe days—I noticed a Tweet about Chevrolet asking its dealers to not refer to the brand as Chevy. What? According to Autocar: A leaked […]
I haven’t missed the sale of Volvo to Geely, but it wasn’t as momentous as the rebirth of Saab. We knew the deal was coming and the rest were formalities. The company has said there will be no Geelys badged as Volvos and vice versa. It recognizes the Volvo brand is too valuable to […]
Read More… from Volvo Cars, a unit of Zhejiang Geely Holding Group Co.
This is rather heartening to see, from the Metro freebie in Stockholm (the below is copied from the online edition): What’s in: Stefan Engeseth’s Unplugged Speeches series at the Regina Stockholms Operamathus (where yours truly gave the first edition). What’s out: the growing mounds of paper (rather appropriate in an eco-conscious nation). […]
Read More… from Metro gives thumbs-up to Stefan Engeseth’s Unplugged Speeches
I don’t have the other writers’ permission to show their side of this Facebook dialogue, but we had been chatting about growing the creative clusters here in Wellington as one of my mayoral policies. I wrote: Mostly by focusing on growing creative clusters and taking a bigger slice of the cake. So it is […]
I received yet another junk fax today, which I believe are not permitted under the Telecommunications Act. My enquiries to Telecom suggest that this is the case. This time, it’s a well known business based in town and in the Hutt. And you know what? I’ve now made a mental note not to go […]
I could guess the entire storyline but my goodness, I still think this is hilarious. (Courtesy Chris Young at C7 Design in New Plymouth.) You may also like On the subject of copying Is your favourite 1980s’ celeb here? Steve McQueen, advertising spokesman, 1980 to date Doctor Who’s Christmas ’10 special: US trailer Don’t give […]
The day the current mayor, Kerry Prendergast, announced her intention to stand for a fourth term, I was asked by a few media colleagues what I thought. The wittiest reply I gave to Salient, as it was an email interview, and I seem to be cheekier in writing than I am in speaking. I won’t […]
Read More… from Trading identities in the personal branding space
Rumour has it that the new Saab—a small car (finally)—will resemble the ur-Saab, the 92. In fact, inside Saab, it has the codename 92. Where have I heard this one before? I know. Stefan Engeseth’s Detective Marketing, 2001 edition. And from what I understand, since in 1999 I could not read much Swedish, it […]
Read More… from Saab promises new generation of cars will have original DNA
A few authors—and not crappy ones, but those who have proven they can sell books—have resorted to giving them away online. Stefan Engeseth gave away his The Fall of PR and the Rise of Advertising online at the time of launch, while I received word that Eric Karjaluoto is now doing the same today. […]
Read More… from Eric Karjaluoto begins giving away his Speak Human book