Saw this old Mikado commercial a few days back: and, after searching on YouTube, it appears that it was repurposed in Germany for a completely different product. Either that, or this came first: The top one seems to work better, probably because of the idea we have about conservative Japanese management. Any idea […]
Category: marketing
More general posts about the world of marketing, advertising and sales.
When Facebook robs you of having a profile pic
I will have more from my Swedish and French tour soon, but I will say that I had a marvellous time in Malmö and Lund on my first day in Sweden (especially getting a feel for Lund’s environmental programmes), Kristianstad and Hassleholm on my second, and on my return to Stockholm. A big-up to Stefan […]
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The advertising career of Audrey Hepburn
I can’t explain why I like the Steve McQueen Ford Puma ad and dislike this one with Audrey Hepburn, even though I think the world of both actors. In terms of tacky, I reckon this one takes the cake as a celebrity endorsement: Come to think of it, this is worse. I believe the original […]
Steve McQueen, advertising spokesman, 1980 to date
Found on Pete’s Tumblr today. Can you believe it’s been 30 years since the man died? A few weeks later, John Lennon was murdered. Very enjoyable, though I still like the old Ford Puma ad from a decade ago: My American friends prefer a later Steve McQueen ad promoting the Mustang: I still think […]
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Medinge announces seventh annual Brands with a Conscience awards
The Medinge Group has announced the 2010 Brands with a Conscience winners, and we’ll be presenting the awards at the end of the month in Paris. The release is below. Can you believe we’ve done this for seven years now? I was particularly stoked about the awards going to Selco and Muna Abu […]
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Eric Karjaluoto, speaking human
I’m thoroughly enjoying Eric Karjaluoto’s Speak Human, which could well be a marketing handbook for the 2010s. Current (the references are up to date as of October 2009), Eric looks at how small businesses can do better than the big firms for numerous reasons: (a) fewer layers of decision-making; (b) the ability to engage and […]
A new book on nation branding
I still need to get a few book reviews up, and here’s a good one to begin 2010 on. Nation Branding: Concepts and Country Perspectives, edited by Nishit Kumar and Anil Varma and published by ICFAI Press, is a very complete book giving a snapshot of the discipline’s practice in the late 2000s. There are […]