Even though more young women are spending time on Facebook at the exclusion of other sites, last night I decided to stop connecting the Lucire RSS feed in to its Facebook fan page. We began the fan page very late, having relied on using a Facebook group. And even then, these were promoted half-heartedly. […]
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Spotted on the Lucire website today, an advertisement for Consumer magazine. It’s a Flash animation, suggesting that not all car insurance policies are perfect. The opening frame shows a car with oversized coins for wheels, and the wheels shrink to a more standard size at the end of the animation. The copy reads, […]
Spotted on Tumblr yesterday, via Dave Sparks: ‘Why Facebook Browsing Annihilates Web Browsing’, on the Fast Company blogs. The intro pretty much summarizes the whole piece: Recent research suggests that Facebook is overtaking search engines in terms of “time spent” on the web. Want to see where the trendline is heading? Take a look […]
Above The first issue of Lucire in 1997. Below right Lucire’s first iPad cover. [Cross-posted at Lucire] An hour ago, we turned 13. Normally this wouldn’t have merited much of a mention, since 13’s not the sort of number people tend to celebrate. But I happened to be up, after a long day catching […]
I love how ‘Capital Day’ is always fun in The Dominion Post: you can’t believe the mileage I got out of its story implying that I could fix Wellington’s weather earlier this year with a fluxcapacitor. I even think it got me a few votes from people who didn’t see the irony (or the impossibility). […]
Ever since I began blogging a bit more regularly here (upping it to my usual frequency?) Twitter friends have been telling me that they cannot read these entries because there is a malware warning. What they have in common: they are all using Chrome. I wanted to try Chrome out again (I had […]
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[Cross-posted at Lucire] New Zealand readers will be seeing a few advertisements around this site relating to the local body election in Wellington. And perhaps, thanks to programming not always being precise, a few more readers outside New Zealand will notice them, too, although we have targeted them for this country alone. I think it’s […]
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You have to love the thinking behind the local newspaper in Wellington when it comes to the mayoral election. We have five people shown here in their poll, one of whom (Councillor Foster) hasn’t declared his candidacy. Spot anyone who’s missing? I’m very glad to say ‘None of the above’ is leading at […]
A few authors—and not crappy ones, but those who have proven they can sell books—have resorted to giving them away online. Stefan Engeseth gave away his The Fall of PR and the Rise of Advertising online at the time of launch, while I received word that Eric Karjaluoto is now doing the same today. […]
Read More… from Eric Karjaluoto begins giving away his Speak Human book
As of tonight, the Beyond Branding Blog, where I first cut my teeth blogging, is no more. The posts are still there, but no further comments can be entered on to the site. The nearly four years of posts remain as an archive of some of our branding thought of that period. The […]
Read More… from Beyond Branding Blog removed from Blogger today