Sent to me by Stefan Engeseth, Stutterheim Raincoats‘ website conveys a very Swedish feel, touching on one of the emotions we don’t always associate with Sweden: melancholy during the winter. The copy on the site even says, ‘Let’s embrace Swedish melancholy.’ With emotive photographs and a very Swedish soundtrack, it helps create an atmosphere […]
Tag: Stefan Engeseth
Metro gives thumbs-up to Stefan Engeseth’s Unplugged Speeches
This is rather heartening to see, from the Metro freebie in Stockholm (the below is copied from the online edition): What’s in: Stefan Engeseth’s Unplugged Speeches series at the Regina Stockholms Operamathus (where yours truly gave the first edition). What’s out: the growing mounds of paper (rather appropriate in an eco-conscious nation). […]
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Do schools kill creativity?
Stefan Engeseth pasted this to his blog over the weekend, and it’s one of the best TED talks. As Stefan has investigated child behaviour himself, I can see the relevance. But even for the rest of us, it’s a thoroughly entertaining talk by Sir Ken Robinson in 2006 that has some wonderful touchpoints—and humour. It’s […]
Trading identities in the personal branding space
The day the current mayor, Kerry Prendergast, announced her intention to stand for a fourth term, I was asked by a few media colleagues what I thought. The wittiest reply I gave to Salient, as it was an email interview, and I seem to be cheekier in writing than I am in speaking. I won’t […]
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Saab promises new generation of cars will have original DNA
Rumour has it that the new Saab—a small car (finally)—will resemble the ur-Saab, the 92. In fact, inside Saab, it has the codename 92. Where have I heard this one before? I know. Stefan Engeseth’s Detective Marketing, 2001 edition. And from what I understand, since in 1999 I could not read much Swedish, it […]
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When Swedes say it’s too cold, they mean –30°C
I thought it was cold enough in Stockholm when I hit town a month ago, and temperatures were in the –9°C to –15°C region most days (with a high of around –2°C). But, Stefan tells me, temperatures plummeted greatly over the past week, down into the –30°C region in some parts. Stockholm was in the […]
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Eric Karjaluoto begins giving away his Speak Human book
A few authors—and not crappy ones, but those who have proven they can sell books—have resorted to giving them away online. Stefan Engeseth gave away his The Fall of PR and the Rise of Advertising online at the time of launch, while I received word that Eric Karjaluoto is now doing the same today. […]
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Wellington wants free wifi
While I’ve been a LinkedIn member for many years—my LinkedIn ID has six digits, which gives you an idea of how long ago—I have to confess that I did not browse the brilliant Wellington, New Zealand group till quite recently. And free wifi is being talked up there, too, as something Wellingtonians genuinely want. […]