Some of you will have noticed that Po.st went out of business, so all the Po.st sharing links disappeared from our websites.
The replacement: addtoany.com offers a similar service without the hassle of header codes. Just customize at their website, grab the code, and insert it where you want it. Itâs now on the main Lucire website, Autocade (at least on the desktop version), and this blog (desktop as well). Strangely, the plug-in for Wordpress didn’t work for us, and the HTML code with Javascript is far more practical.
There are fewer customization options but itâs a remarkably quick and handy way to replace the old code.
Despite providing a sharing gadget, I wonder how much Iâll use one. Itâs been seven days since I last Instagrammed and I donât miss it. Granted, something major happened in my life but organic sharing had been dwindling through 2019, and if their algorithms arenât providing you with the dopamine hit that you seek, and youâre unlikely to pay for it like a junkie (which is what Facebook wants you to do), then you have to wonder what the point is. It might, like Facebook, just become one of those things one uses for workâand thatâs not something I could have predicted even a year ago.
I see Twitter is introducing features where responses can be limited by the user. The logical outcome of this is Tweets that are directed at limited audience members only, maybe even one-to-one. That looks remarkably like email. And these days I seem to be more productive there than I am on any social network.
Itâs Boxing Day here, but Christmas Day in a lot of places. And Autocade is about to hit 18,000,000 page views, in record time (under 7,000 to go at the time of writing, which it will comfortably hit within hours). Not a bad Christmas present in terms of the business.
March 2008: launch
April 2011: 1,000,000 (three years for first million)
March 2012: 2,000,000 (11 months for second million)
May 2013: 3,000,000 (14 months for third million)
January 2014: 4,000,000 (eight months for fourth million)
September 2014: 5,000,000 (eight months for fifth million)
May 2015: 6,000,000 (eight months for sixth million)
October 2015: 7,000,000 (five months for seventh million)
March 2016: 8,000,000 (five months for eighth million)
August 2016: 9,000,000 (five months for ninth million)
February 2017: 10,000,000 (six months for 10th million)
June 2017: 11,000,000 (four months for 11th million)
January 2018: 12,000,000 (seven months for 12th million)
May 2018: 13,000,000 (four months for 13th million)
September 2018: 14,000,000 (four months for 14th million)
February 2019: 15,000,000 (five months for 15th million)
June 2019: 16,000,000 (four months for 16th million)
October 2019: 17,000,000 (four months for 17th million)
December 2019: 18,000,000 (just under three months for 18th million, from first week of October to December 26)
Weâre sitting on 3,981 entries. We might crack 4,000 in January, or, if the mood takes us, we could see the milestone before 2019âs out (it wouldnât be unprecedented to have a big updating session in the last week of December).
There was some sort of a surge during December, as detailed in my blog post on Christmas Eve, although generally traffic had been up over the last three months.
Some interesting traffic patterns at Autocade. At the time of writing, two models have been added: the Audi A2 and the Daimler DE36. Theyâve netted 5 and 2 views respectively, which is what youâd expect for new pages.
The last significant updates, when models were added, took place on December 13. The last model added was the Toyota Corona Mark II (X10), which has amassed an incredible 1,409 views. I would expect around 100â200 for a page of its age. Here are the views of the latest 20:
Not that Iâm complaining one little bit, but the figures for the third to ninth entries are anomalous; the subsequent ones are where Iâd expect things to be. The Lancia Lybra link has had some social activity and the Opel Rekord C page is quite well linked on Autocade, so potentially people (or spiders) have hit it, but that doesnât explain the 690 for the Morgan Plus Six. The Toyopet remedied an old 404, but again Iâm surprised at the figure.
To whomever has been visiting this much, I do thank you. We may crack the 18 million mark before 2019 is out, and weâve netted a million page views on Autocade in record time. More on that after we get the next 14,000 page views.
Incidentally, the Po.st sharing gadgets across all our sites are down. Anyone else?
Iâve found some forum entries about this, but they date back to the beginning of the decade. I alerted Jetstar to this in March, and the problem has worsened since then.
Basically, I canât book online, and I donât know why. Consequently, I booked one flight with Air New Zealand and only managed, after huge effort, to get the other (for a colleague) with Jetstar.
Back in March, I couldnât book with Vivaldi, but I was able to switch to Firefox. I let Jetstar know.
Now, this strategy does not work.
Before you suggest it, cookies and caches have been cleared.
Hereâs what happens after Iâve selected the cities and the dates, and I go to select times. Letâs begin with Vivaldi on Windows, which is based on Chromium (which, as we know, is what Chrome, the browser Jetstar suggests you use, is based on):
Switching to Firefox now results in this:
Switching to Edge on the same PC gives this:
Fortunately, I also own Macs, so hereâs what Firefox for Mac returns:
The only browser that works with the Jetstar website: Safari on Mac. As I’ve sold my Ubuntu laptop, I was unable to test using that OS.
Not many people would go to that effort, and while Jetstarâs Twitter staff (after some pushing from me in DMs) said they would refer it on, I donât expect anything to happen. Maybe Chrome would work, but Iâm not ever going to download it to find out. Why invite Google on to your computer? But if that is the case, it seems foolish to limit yourself to such an invasive browser. My experience is that whatever is blocking me from booking with Jetstar (some may argue that this is a good thing), it is expanding across browsers.
Over the weekend, I noticed Autocadeâs page-view stat had ticked over the 15,000,000 mark. In fact, it was at 15,045,000, and I estimate that it hit the milestone around February 6âfitting for it to have taken place as the (lunar) year began.
With how busy things have been, Autocade has been updated less, but the traffic stats are promising, especially as Stuart Cowley and I film more segments for the Autocade video channel. As the year has started in earnest, there will be more updates, and the Salon de GenĂšve next month usually pushes me to write more. Hopefully that will give our page-view rate a bit of a boost, considering it has slowed since September 2018, when I last posted about this topic.
The trouble these days is that a lot of entries are about same-again SUVs: at the time of writing, of the last 20 newest entries, there are the Volkswagen Tayron, the Yusheng S330 and S350, the Chinese Ford Territory (based on the Yusheng S330, so it seemed logical to do these at the same time), Lexus UX, Acura RDX (TC1), Volkswagen Tharu, and the Brazilian and European incarnations of the Volkswagen T-Roc (they are different cars; and the Chinese one hasnât been added, either). Once upon a time, such vehicles would have been relegated to an appendix in publications such as Auto Katalog, but now itâs regular motor cars that are becoming the niche products.
The electric revolution has also been interesting, but also frustrating, to cover. Autocade is fun when youâre examining lineages; at this point in history, none of these electric models actually replace a petrol or diesel one completely. Itâs also been tough getting technical data on some electric cars, the kWh rating, for instance, which weâve been using as the equivalent for cubic centimetres in the entries. Hence the updates have slowed, because itâs harder to paint a complete picture about some of these cars.
With China responsible for so many new releases, translation can be slow, especially for someone whose grasp of written Chinese is roughly that of a childâs, though at least I bridge two cultures well enough to weed out some of the obvious errors (e.g. people reporting that the Senova D80 was based on a Mercedes-Benz, which could not possibly be true).
Following my tradition on this blog, here is how Autocadeâs viewingâs going.
March 2008: launch
April 2011: 1,000,000 (three years for first million)
March 2012: 2,000,000 (11 months for second million)
May 2013: 3,000,000 (14 months for third million)
January 2014: 4,000,000 (eight months for fourth million)
September 2014: 5,000,000 (eight months for fifth million)
May 2015: 6,000,000 (eight months for sixth million)
October 2015: 7,000,000 (five months for seventh million)
March 2016: 8,000,000 (five months for eighth million)
August 2016: 9,000,000 (five months for ninth million)
February 2017: 10,000,000 (six months for tenth million)
June 2017: 11,000,000 (four months for eleventh million)
January 2018: 12,000,000 (seven months for twelfth million)
May 2018: 13,000,000 (four months for thirteenth million)
September 2018: 14,000,000 (four months for fourteenth million)
February 2019: 15,000,000 (five months for fifteenth million)
In September, Autocade had 3,755 model entries; itâs now up to 3,781ânot a huge jump, possibly accounting for the traffic rate decrease as well.
Hereâs hoping for a bit more as the year progresses. Iâd like to add in an entry for the new Mazda Axela, for instance, but sometimes you have to wait till the company itself publishes public data on its website, just for that extra accuracy. Weâll wait and see.
Above: I must report and block dozens of Instagram accounts a day, not unlike getting over the 200-a-day mark on Facebook in 2014.
For the last few days, I made my Twitter private. It was the only time in 11 years of being on the service where I felt I needed that level of privacy; I only made things public again when I realized that I couldnât actually contact people who werenât already following me.
However, it was relatively blissful. Accounts with automated following scripts were blocked as I had to approve them manually. I had far fewer notifications. And I only heard directly back from people I liked.
It actually reminded me of the âold daysâ. Itâs why Mastodon appeals: since there were only a million people on there at the end of last year, it felt like Twitter of old (even if it has already descended far enough for actor Wil Wheaton to get abused, compelling him to leave).
The quieter few days also got me thinking: I had far more business success prior to social media. I was blogging at Beyond Branding, and that was a pretty good outlet. I emailed friends and corresponded like pen pals. Those werenât fleeting friendships where the other party could just âlikeâ what you said. If I really think about it, social media have done very little in terms of my business.
Iâm not saying that social media donât have a purposeâa viral Tweet that might get quoted in the press could be useful, I supposeâbut I really didnât need them to be happy in my work and my everyday life.
Since giving up updating my Facebook wall in 2017, I havenât missed telling everyone about what Iâm up to, because I figured that the people who needed to know would know. Twitter remained a useful outlet because there are some people on there whose interactions I truly value, but as you can surmise from what I said above, the number of notifications didnât matter to me. I donât need the same dopamine hit that others do when someone likes or re-Tweets something of theirs.
Interestingly, during this time, I logged into Whatsapp, an app I load once every three months or so since I have a few friends on it. I saw a video sent to me by Stefan Engeseth:
When I look at my Instagram stats, theyâre back to around 2015 levels, and with these current trends, my usage will drop even further as we head into 2019.
And I really donât mind. The video shows just why social media arenât what theyâre cracked up to be, and why they arenât ultimately healthy for us.
I can add the following, that many of you who read this blog know: Facebook is full of bots, with false claims about their audience, and engages in actual distribution of questionable invasive software, charges Iâve levelled at the company for many years, long before the world even heard of Christopher Wylie. Twitter is also full of bots but actually disapproves of services that help them identify them; they have double standards when it comes to what you can and canât say; and, perhaps most sadly, those people who have viewpoints that are contrary to the mainstream or the majority are shat on by disorganized gangs of Tweeters. Thatâs not liberty. Instagram is also full of botsâlike when I was on Facebook, when I reported dozens to hundreds of bots a dayâand there seems to be no end to them; it also lies when it talks about how its advertising works. Given all of these problems, why would I provide these services with my precious time?
I engage with these social media in more and more limited fashion and I wouldnât be surprised if Iâm completely away from these big tech names in due course.
Itâs not as though young people are active on them, so the idea that they are services where you can get the next generation of customers is bogus. If you say youâre on Facebook, you might be considered an old-timer now. I asked a Year 11 student here on work experience what he used. Facebook wasnât one of them. He said most of his friends Snapchatted, while he was in to Reddit. He didnât like Facebook because it wasnât real, and we have a generation who can spot the BS and the conceit behind it.
It does make the need for services such as Duck Duck Go even greater, for us to get unbiased information not filtered by Googleâs love of big corporations, in its quest to rid the web of its once meritorious nature. Google is all about being evil.
As we near the 2020s, a decade which we hope will be more caring and just than the ones before, itâs my hope that we can restore merit to the system and that we find more ethical alternatives to the big names. I canât see as great a need to show off fake lives on social media when itâs much more gratifying, for me at least, to return to what I did at the beginning of the century and let the work speak for itself.
One thing I love about New Zealand is that weâre not mired in an election cycle years before the event. Weâre three weeks or so out from our General Election, and only now am I feeling things are heating up.
Itâs not that we havenât had drama. Weeks ago, Metiria Turei was co-leader of the Greens, Andrew Little led Labour, and Peter Dunne was aiming for another term as MP for ĆhÄriu and leader of United Future. None of these hold true in late August.
What is unusual is that Iâm undecided because of all these late changes, and we’re still learning about policies in some casesâI remember getting my manifesto out six months before an election, and the uncertainty here isn’t helping. The billboards have done nothing to sway me one way or another. Policy-wise, I have some things in common with each of the parties, excepting ACT, though probably like most New Zealanders, I haven’t had a chance to visit all the parties’ websites yet, though I will in the next few weeks. Various websites helping people decide based on stated policy actually give very different answers: On the Fence suggests I am both a National and Labour supporter (I often kid and say the parties are the same, just plus or minus 10 per cent); yet taken earlier, it said United Future and MÄori Party were the top two with the most in common with me. Vote Compass gives Green and Mana. The websites, then, are no help, because they base their answers on selected issues, and apparently Iâm both right- and left-wing.
Twitter is comparatively quiet in 2017, giving fewer clues about how candidates are thinking, and I hardly look at my Facebook (for obvious reasons). I have spied some of the TVCs, where Labour has done an excellent job, and (last I looked) National has uploaded only one to its YouTube channel, so I canât even see the first one that has been on telly. A lack of coordination between online and traditional media worries me.
Itâs an odd mix, none of whom really stand out.
The incumbent National Party currently has an unimaginative TVC that is an adaptation of the rowers of 2014, and it only serves to highlight that, after three terms, they are out of touch. Say what you will about the former PM, the Rt Hon John Key, he had a pretty keen sense of the electorate. Not so this National Party, where the Deputy PM gave this quote:
I see my friend Andy Boreham suggests âMinsterâ is a misspelling of âMonsterâ, but such a point makes a mockery of New Zealandersâ belief (even if it does not hold true with growing inequality) that being Deputy PM is no greater a duty or more important a job than being a union leader. Some might have voted for National before on the premise that John Key is rich (Iâm sure that worked for Trump, too), but, as we know, they arenât going to return the favour of a vote by giving up a share of their wealth with you. PM Bill English, whom I first met while he was Treasurer in 1999, is an intelligent man with a sense of humour that doesnât come across on television, and that wonât hold him in good stead this time out. Pity: there are many National MPs I like (e.g. Paul Foster-Bell, Simon OâConnor). The Natsâ 2002 campaign with Bill as leader was a disaster: I saw no outdoor advertising when I came back from Europe. This time thereâs a lot of outdoor, but none of it says anything to me, other than National has spent some money licensing new fonts. I should note that no one has won an election for a long, long time in this country using a typeface that has a single-storey lowercase a.
Labour has staged a turnaround like no other, one where leader Jacinda Ardern is neck in neck with the PM on one preferred prime minister poll. I had dismissed Labour earlier on as a party with unhealable divisions, but the speed at which Ardern and her party have pulled together an overhauled campaign is to be commended. Iâve never voted Labour before, and Iâm still not convinced that the divisions are gone, but I will say this of Ardern, just as I once did of myself when I stood for office in my 30s: if we screw it up, we have a lot, lot longer to live with the consequences. She will take this seriously. She has had more parliamentary experience at this point than Key when he first got to the PMâs office, and former PM Helen Clark has endorsed her. Rose-coloured glasses about the Clark administration will help, even if I was critical of certain aspects of it back then. Post-Little, Labour could get more Chinese New Zealanders voting for them, too, after an earlier screw-up with a real estate agentâs list that was handled horribly. Chinese NZers have long memories, and some labelled the gaffe racist. Ardern is a departure from Little and the message here is âDonât hinder Jacinda.â
Peter Dunneâs decision not to stand in ĆhÄriu means that the United Future party is at an end. Itâs a shame, because I have always got on with Peter, and he has been generous to me with his time, more so than my own MP. Similarly, the Greensâ James Shaw I count as a friend of over seven years, but the Turei scandal has left the party hurt, even if its policies remain on track. The signage has been appallingly dull, bereft of imagination, even if Jamesâs performance in a recent Nation debate clearly marks him out as the intellectual, aware of global trends. If we want a globalist (or at least a globally aware MP) in Parliament, then we could do far worse than ensuring the Greens get in above the 5 per cent threshold. Strategically, a party that has its origins in the environment (even if that message hasnât been hammered home of late) makes sense, as I believe we need to protect ours desperately. Vote Compass says Iâve most in common with the Greens this time out, and Toby Morris makes a good point with his latest cartoon.
The Opportunities Party has some good pointsâIâm in favour of closing tax loopholes for foreign companies operating on our shoresâand its leader, Gareth Morgan, who normally comes across as lacking the common touch, did well in the debate, at least when he had something to say. Iâve followed Morgan on Twitter for some time, long before this political foray, and often liked what he had to say. However, at either website TOP and I donât have that much in common.
The MÄori Party, as my supposed second choice based on On the Fence (at least the first time out a few weeks ago), could have received my vote after Peter decided not to stand, but Marama Foxâs performance in the above debate didnât impress me, even if she impressed all the talking heads in the studio. It goes to show how different things are in person. Fox has passion and fire, but didnât have the figures to back up her policiesâand I know from having been on the podium with my opponents that you should have them, and your researchers should have at least come up with an estimate. I donât know where Mana sits; I had a far better idea when Kim Dotcom was involved.
New Zealand First, helmed by the Rt Hon Winston Peters, the most establishment of all the politicians who successfully carries on an antiestablishment message, has signage up with Petersâ face and the words âHad enough?â On that note I find accord with New Zealand Firstâs message. I have had enough of Winston Peters, and I answer their advertisement in the affirmative. But I shanât be voting for them.
A week ago, Avon found an inventive way to get its brand noticed in peak-hour traffic.
I could make this about how people don’t know how to drive these days, or about the media fascination with Asian drivers when the reality does not bear this out, but let’s make it all about Avonâsince they are the ones who have actually inspired a full blog post today. To think, it could have just been on my Instagram and Tumblr and I would have let it go, since the following video is over a week old.
Idiot from @avonausnz in the #Mazda without a clue about give way signs (youâre meant to wait behind the line!), how to pull out on to a road or indicating, then another dickhead in a #BMW attempting an illegal U-turn, all in the space of a minute. Tried to complain to the Avon website but the one on the side of the car (avon.co.nz) doesnât work. Doesnât give you much faith in #avoncalling. Worst advertising ever? #Avon #car#waka#Wellington #NZ #Aotearoa #whanganuiatara #summer #raumati
To be fair, as well as posting on my own platforms, I thought it would only be fair to alert Avon about it on its Facebook. In this age of transparency, it’s not good to talk behind someone’s back. I would have used the website advertised on the side of this Mazda (avon.co.nz), but the below is all I get. (You can try it yourself here.) I told Avon about this, too. They need to know one of their people is a dangerous, inconsiderate, and selfish driver who is ignorant of basic New Zealand road rules, namely how a give-way sign works and how to change lanes. And if I were in their shoes, I’d want to know that the URL emblazoned in large letters on the side of my fleet of cars is wrong.
It was ignored for a while, now my post is deleted.
Immediately I had these five thoughts.
1. Its brand isn’t that great. When you’re starting from a poor position, the best thing to do is try to work harder. As a network marketer, Avon can’t afford to have an office that doesn’t deal with complaints. I might even be a customer. In any case, I’m part of the audienceâand these days, we can affect a brand as much as the official channels. For instance, this post.
2. In the 2000s and 2010s, social media are seen as channels through which we can communicate with organizations. Going against this affects your brand. (There’s a great piece in the Journal of Digital and Social Media Marketing, vol. 3, no. 1 that I penned. Avon would do well to read this and integrate social media marketing into its operations.)
3. If you’re an Avon rep and you know that the AustraliaâNew Zealand operation ignores people, then what support do you think you can count on? My post will have been seen by many people, and a follow-up one todayâinforming them it’s poor form to delete commentsâwill be seen by more. It discourages more than customersâits distributors surely will think twice. (I’m also looking at you, Kaspersky. Another firm to avoid.)
4. Advertising your website in large letters and have it not work is a major no-noâit contributes to the image I (and no doubt others) have on Avon as, well, a bit amateur.
5. This is a US firm. If you’re an exporter, isn’t now a really good time to show that you care about your overseas operations? Nation brands impact on corporate ones. Now I’m beginning to wonder if Avon might not be that interested in overseas sales any more. Their new president, with his stated views on free trade, has said in his inauguration speech that they need to ‘buy American’ and ‘hire American.’ Let’s delete stuff from foreigners!
The question I have now is: wouldn’t it have been easier to apologize for its representative’s inability to drive safely, and thank me for telling them their website is dead so they can get it fixed? The video contains the registration number, so Avon could have had a word to their rep.
This is all Marketing 101, yet Avon seems to have failed to grasp the basics. I guess the folks who flunked marketing at university found jobs after all.
Instagram, on announcing their cancellation, said that not many people used its maps, which is a shameâlooks like I was one of the few who did. For those seeking an alternative, the Data Pack has a map that you can use here. It’s not bad, though being on another site, it’s less handy to get to. Here’s mine, and for those who are wondering why the US and Canada aren’t that populated with photos, they’re simply countries I haven’t gone to regularly since I joined Instagram in November 2012.
Now that the first episode of The Grand Tour has aired, and we’re nearing the official launch of Drivetribe (November 28), we’re beginning to see just how good an investment ÂŁ160 million was for Amazon when it picked up the cast of The Goodies, I mean, Top Gear (sorry, I get those BBC shows mixed up, and they do have the same initials), along with producer Andy Wilman (who himself presented Top Gear segments many years ago, but we are now spared his nude scenes).
Essentially, you can’t do a show these days without an internet community, so what did the four men do? Create their own. They’ve put their money into Drivetribe, which has attracted an eight-figure investment from additional parties, chief among which is 21st Century Foxâthat’s right, Rupert Murdoch. Amazon’s reportedly quite happy with the arrangementâand it certainly helps boost their show.
There are already signs that Drivetribe is going to succeed as a motoring portalâsocial network, for those of us who have been playing with it. Maybe the Murdoch Press has learned from Myspace? Or, it’s put their money in, but it’s letting experts do their jobâamong whom is none other than Cate Sevilla, formerly of Buzzfeed UK, and whose blog I followed even before she arrived in the UK the good part of a decade ago. It isn’t a surprise that Cate would do well in social mediaâshe had a knack for it, even back then.
Car enthusiasts were invited to pitch their ideas for tribes some months back, recognizing that we’re not all the same. Additionally, there’s a bunch of us who work in some aspect of the industry, and looking through the tribes, we’re the ones whose ideas have been adopted. For those of you who use Autocade, there’s one linked to that very venture.
As many of you who follow this blog know, I founded Autocade in 2008, a car encyclopĂŠdia that wouldn’t have the fictions of Wikipedia (or ‘Wikiality’, as Stephen Colbert calls it). Eventually, I succumbed to modern marketing trends and very lately started a Facebook page on it, at least to post some behind-the-scenes thinking and publicity photos. While it proved all right, my blog posts were here and things were all over the place.
When I first proposed doing a Drivetribe tribe many months ago, I centred it around the marketing of cars, and the result, the Global Motorshow, can be found here. And now that it’s started, it’s become clear that I can put all the content in one place and have it appreciated by other motorheads. In a week and a half itâs grown to about a third of the following of the Facebook page, and Drivetribe hasn’t even officially launched yet. Those members are either other tribe leaders or those who signed up early on. The question must be asked: why on earth would I bother continuing with Facebook?
In addition to Cate, Drivetribe is not faceless. The support crew respond, and there are humans working here. I’m impressed with how quickly they get back to us, and how the site is reasonably robust. On all these points, Drivetribe is the opposite of Facebook.
Granted, I don’t know the other members there, and some I only know through reputation. But then I didn’t know a lot of the people I now find familiar on Facebook car groups. Nor did I know the people on Vox back in 2006, or some of the folks at Blogcozy in 2016. Communities build up, often thanks to common interests, and here’s one that already has a massive online community ready to flock to it. Having three celebrities helps, too, and all three Grand Tour presenters post to the site.
If you’re interested, the scope of the Global Motorshow (originally without the definite article, but when I saw the GM initials in the icon, I rethought it) is a bit wider than Autocade. I thought it might be fun to post some of the marketing materials we come across, the odd industry analyses that have appeared at this blog (updated in some cases), and even commercial vehicles, which arenât part of Autocade. I’ve chosen to keep the tribe public, so anyone can post if they find something interesting. Let’s hope Drivetribe can keep the spammers at bay: something that the old Vox.com failed to do, and Facebook is desperately failing to do now as well.
Come November 28, we’ll know just how good things are looking, but I’m erring on the side of the positiveâsomething I was not prepared to do for sites such as Ello or Google Plus.
