I believe Im here to make real change in the way the business world
does things, paving the way for even more radical change. And have some
fun doing it. You can be The Persuaders in business.
I have been warning folks for many years the problems
which have only emerged publicly in 2002 and in some ways triggered by
9-11: Enron, Worldcom, overvalued stock.
And how branding can be the means through which change
Right now, people think of branding as advertising.
Wrong. Branding has the potential to be the uniting force behind organizations,
bringing everyone in line with a real philosophy. And, more importantly,
it can be used as a measure of human relationships. Current measuring
standards dont do that.
Mine is a mission that brings back tradition on the
one handI am an admirer of the pure Confucian theory and the freedom
of choice which he advocateswith the techniques of our present world,
such as cross-media applications and communications.
I believe in a global society, celebrating its traditions
but welcoming new ones of international unity and harmony. So I do see
my work as having application beyond commerce.
Lets start now. If we can begin changing the way
we think about leadership, by instilling ideas about the winwin
global society with brands that genuinely fulfil its potential, then we
really can move mountains. Thats where I, and some like-minded colleagues
whom youll read about in Friends,
know that the present system of using monetary value as the basis for
strategizing does not exactly leave organizations in a healthy state just
as it hasn't been useful for financial reporting. Evidently the solution
is putting humanity back in to the system. Yet we have a juggernaut of
institutionalized thinking that insists on keeping strategy the way it
I feel, however, there may be enough spiritual leadership
out there to create a more holistic way of strategizing. We have big names
supporting the Dalai Lama and I cannot believe this is about rubbing shoulders
with Richard Gere. Today, I read a press release from Tony & Tina about
the success of healing and vibrational therapies. Chase Rogers at Lucia,
our NYC allied firm, writes of the same but in design and visual strategy.
Oprah Winfrey spreads such a message on her talk show. These folks believe
that all problems stem from the spirit and are prime examples of leadership
that pays more than lip service to a more holistic form of business.
No doubt His Holiness the Dalai Lama has practised this
to the extent where every aspect of the Tibetan monastery system solemnly
follows his vision, philosophy and, consequently, strategy.
[Do] fellow forum visitors see any hope of bringing
such concepts even more firmly into business[?] Will this be an evolution
of the Oprah Winfrey empire? I refer not to this becoming some form of
Oprahism, but simply the use of an awareness of healing and humanity in
every aspect of business, and having businesses valued along such lines.
Surely this is a concept that helps unite people as
we all understand it to some level and one must also recall that Confucianism
spread because people were able to grasp Confuciuss basic tenets
that were based around the binary system and the notion of yin-yang not
the most evident foundation for a philosopher, but it worked. Have we
found our yin-yang for a far more global commercial world?
Humanity as the basis, 'Redefining strategy' thread
Group Partners Forum