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> Tools and tips
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Here you can find aides-mémoires and tools and tips from Jack
Yan's talks and writings. Don’t forget that you can join Jack’s
email list where you’ll be sent updates, speech notes and other
materials.
‘Personal branding’
Launching Leaders, Scots College, Wellington, New Zealand
April 3, 2012
Providing the trends in society that young leaders will
face, and how they can brand themselves to take advantage of them.
Presentation slides from ‘Building brands in an era of
social networking’
Tourism Tech 1, Hotel Grand Chancellor, Christchurch, New Zealand
October 5, 2009
My slides from my keynote address at the first Tourism
Tech conference. (Speech notes here.)
Presentation slides from ‘Fashion, branding and the media in
2009’
FINZ: the Future of Fashion II, CPIT, Christchurch, New Zealand
August 7, 2009
My slides from my CPIT presentation to the fashion industry.
The presentation was aimed for an hour, with question time. (Speech
notes here.)
Presentation slides from ‘Increasing marketing through social
media’
The National Bank Seminar Series, Wellington, New Zealand
July 23, 2009
Slides to accompany my presentation at TSB Bank Arena,
targeted at small- and medium-sized enterprises, on why social media are
important to them. A 20-minute presentation. (Speech
notes here.)
Presentation slides from ‘Strategy, trends and the marketing
man’
Global MDP, Proton Business School, Indore, Madhya Pradesh, India
December 26, 2008
Slides to accompany my presentations in Indore, India
for the Global MDP (Management Development Programme) at Proton Business
School, dealing with everything from the technocracy to India’s rising
international image. A 90-minute presentation. (Speech
notes here.)
Presentation slides from ‘From Jack Yan & Associates to Lucire
in print’
Elevate, Creative HQ, Wellington, New Zealand
April 20, 2005
Slightly more historical here with the old covers of
Lucire. This one-hour presentation wasn’t as deep because
I was trying to cover off a 17½-year chronology, though I got a
lot of audience email about it, which was nice.
Presentation slides from ‘The business of branding’
Australian Graphic Design Association, Victoria chapter, Melbourne,
Victoria, Australia
November 16, 2004
Everything from the “high school dating diagram”
to a shot of bin Laden cologne on the streets of Karachi. Click
here to read the speech notes that tie them together.
Presentation slides from ‘The craft and business of typography’
Australian Graphic Design Association forum, State of Design Festival,
Melbourne, Victoria, Australia
August 3, 2004
How can typography be marketed more successfully?
These are the notes I presented on August 3 at BMW Edge at Melbourne’s
unique Federation Square.
Presentation slides from ‘Lucire: extending a brand from
web to print’
Sales & Marketing Institute, Auckland, New Zealand
May 11, 2004
Slides to accompany my speech
notes at the SMI luncheon at the Crowne Plaza Hotel in Auckland, New
Zealand.
Presentation slides from ‘Lucire: promoting fashion through
uncharted waters’
New Zealand Trade & Enterprise Fashion–Apparel Workshop, Dunedin,
New Zealand
March 12, 2004
Ten points to making New Zealand great. People don’t
realize New Zealand management styles hold a lot of answers. Slides to
accompany my speech notes at the NZT&E
workshop at Vodafone ID Dunedin Fashion Weekend.
Presentation slides from ‘Growing your speaking business through
the web’
National Speakers’ Association, Wellington, New Zealand
November 4, 2003
Some of the nicest people were present at this function,
introduced to me by my friend Lawrence Green. While I’m not an NSAer,
I recommend this group of people as the most supportive bunch I’ve
come across in New Zealand. In PDF format.
Presentation slides from ‘Trends in fashion branding’
Fashion Lab, L’Oréal New Zealand Fashion Week, Auckland,
New Zealand
October 23, 2003
Slides to accompany my speech
notes at Fashion Lab.
Presentation slides from ‘Integrating branding with business
performance’
Pack and Brand conference, BrightStar, Auckland, New Zealand
October 13, 2003
Slides to accompany my speech
notes at BrightStar’s packaging conference.
Presentation slides from ‘Integrating responsibility: why you’re
determining marketing agenda’
Victoria University of Wellington, New Zealand
March 24, 2003
The slides I used for a speech at my Alma Mater.
Ten main points from ‘The Swedenization of branding’
Marknadsföreningen i Stockholm, Stockholm, Sweden
June 25, 2002
To jog your memory, here are Jack’s 10 main points
to help keep that branding spirit alive in your firm.
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 1.
People will study you now, so be ready. All companies attract attention,
so make sure yours is positive.
2. Find out who you are deep down and the
values that are honest—but do so across borders.
4. Understand culture in a global sense. Yours
is not the only one, but there are aspects that transcend cultures.
6. If you fear homogeneity of cultures, then
it is right to export yours so others may share in it.
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