Need an expert witness in branding and trade marks, with decades of experience in design, media and typography? Or a business mentor, public speaker, an award-winning author, or someone with live broadcasting experience? Click through …
I began publishing online magazines as far back as 1990. Back in the ’90s, people said that no one would read magazines online. The title I’m known for is Lucire, a fashion magazine I founded in 1997. It’s the ﬁrst fashion partner of UN Environment, an arrangement that began in 2003, at a time when few cared about sustainable fashion.
I was invited to Medinge Group, a think-tank on humanistic branding, in Sweden in 2002. I now co-chair this organization of incredible, high-level branding experts. Our ﬁrst book in 2003 was carbon neutral, when people still asked me what carbon neutrality was.
I hold a law degree, excelling at intellectual property, and two business degrees, from Victoria University of Wellington. My master’s was in corporate identity and branding and how they link to business performance.
I ran for mayor of Wellington twice and sextupled and quadrupled the projections the polls made in 2010 and 2013 respectively, coming third against establishment politicians.
Because of my legal training and professional practice, I have a deep knowledge of branding, fashion trends, typeface design law, and publishing. I often serve as an expert witness on branding and trade mark cases, and as a consultant or mentor in these areas.
My career since the 1980s has been about doing what convention says I can’t. Even in the 2020s, everyone has a story and it’s unique.
Get my résumé, read some interviews with me, and check out a selection of my books, articles and speeches.
People come to me when they require an expert witness, mentor, public speaker, broadcaster and more. Here’s more on what I do.