Refreshingly, I’ve noticed that my more recent blog posts haven’t been about Big Tech as often. I haven’t changed my views: the ones I’ve stated earlier still stand, and Google and Facebook in particular continue to be a blight on democracy and even individual mental health.
A lot of the posts were inspired by real-world usage of those websites, if you look back over the last decade. As I use them irregularly, and wish others were in the same boat, then there’s little to report, unless I come across new revelations that I might have a say about.
Google is the search of last resort though it has a great translator; now that the news alerts don’t even work, that’s one fewer contact point with the online advertising monopolist. Facebook is good for monitoring who has breached my privacy by uploading my private data to the platform, and to delete off-Facebook activity (Facebook serves these pages at a ridiculously slow speed, you wonder if you’re on dial-up). Beyond that neither site has much utility.
My Instagram usage is down to once every two months, which means it’s halved since 2020, though I still keep an eye on Lucire’s account, which isn’t automated.
I stay in touch with some friends on email and there’s much to be said about a long-form composition versus a status update. It’s the difference between a home-cooked meal and a fast food snack. And, of course, I have this blog to record things that might pique my interest.
Go back far enough—as this blog’s been around 15 years—and I shared my musings on the media and branding. My blog’s roots were an offshoot of the old Beyond Branding blog, but I wanted to branch into my own space. A lot of my views on branding haven’t changed, so I haven’t reblogged about them. Each time someone introduced another platform, be it Vox or Tumblr, I found a use for it, but ultimately came back here. Just last week I realized that the blog gallery, which came into being because NewTumbl’s moderators started believing in the Republic of Gilead, was really my substitute for Pinterest. It might even be my substitute for Instagram, if I can be bothered getting the photos off my phone.
I must say it’s a relief to have everything on my own domain, and while it’s not “social”, I have to ask myself how much of Instagramming and social media updating ever was. Twitter, yes, to an extent. But oftentimes with Instagram I posted because I got joy from doing so, over trying to please an audience. It’s why I never got that many followers, because it wasn’t a themed account. And if doing what suits me at the time is the motive, then there’s no real detriment to doing so in my own spaces. These posts still get hundreds of viewers each, probably more than what I got on Facebook or Instagram.
I don’t know if this is a trend, since setting up your own space takes far more time than using someone else’s. Paying for it is another burden others may wish to avoid. Nor do I have the latest stats on Facebook engagement, but when I did track it, it was heading south year on year. I do know that the average reach for an organic post continues to fall there, which is hardly a surprise with all the bots. Instagram just seems full of ads.
But in my opinion, fewer contact points with Big Tech is a good thing, and may they get fewer still.
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