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The Persuader
My personal blog, started in 2006. No paid or guest posts, no link sales.
Posts tagged ‘marketing’
21.07.2022
Iâve been meaning to link Rand Fishkinâs âSomething is Rotten in Online Advertisingâ for some time, so here it is.
He writes, in his second and third paragraphs (links in original):
Where to even begin⊠Should we start with the upcoming loss of third-party cookies? The bizarre Google & Facebook duopoly teamup against anti-trust action? The rise of online ads as a money laundering & terrorist-funding tactic? Or maybe we should talk about brandsâ ever-shrinking ability to attribute ad clicks. Hundreds of millions in provable ad fraud. Disturbing privacy issues that remain unaffected by GDPR or other government efforts.
No wonder a lot of savvy people believe adtech and the entire online advertising industry are due for a subprime-mortgage-style reckoning.
Itâs a well written piece, covering ad fraud, the incentivization of ad fraud, and real-world examples, including this:
The world’s biggest con continues. The con artists don’t need to do three-card Monte any more. They can just get into ad tech. Rand’s piece is well worth a read.
Tags: advertising, deception, fraud, law, marketing, technology, Twitter, USA Posted in business, internet, marketing, technology, USA | No Comments »
03.06.2022
Here are June 2022âs imagesâaides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month.
Notes
Most of these are self-explanatory, though the Göteborgs-Posten newspaper page with Panos Papadopoulos gets a mention. Panos name-drops me about his autobiography.
Tags: 1960s, 1964, 1965, 1966, 1967, 1970, 1970s, 1977, 1979, 1980s, 1982, 1985, 1987, 2015, 2022, actress, advertisement, airline, AMC, beauty, book, Brexit, car, celebrity, England, film, Ford, Germany, Göteborg, Göteborgs-Posten, humour, Instagram, James Bond, London, marketing, media, Medinge Group, modelling, modernism, newspaper, Nissan, Panos Papadopoulos, Philips, retro, Robert Brownjohn, Roger Moore, Sean Connery, sexism, Sweden, TV, Twitter, UK, USA Posted in branding, cars, culture, gallery, humour, interests, internet, marketing, politics, TV, UK, USA | No Comments »
16.05.2022
Itâd be unfair if I didnât note that I managed to see a âCreate postâ button today on Lucireâs Facebook page for the first time in weeks. I went crazy manually linking everything that was missed between April 25 and today.
Maybe I got it back as it would look even worse for Facebook, which still live-streams massacres as a matter of course in spite of its âpromisesâ after March 15, 2019, if white supremacist murderers had more functions available to them on the site than honest business people.
The upshot still remains: get your supporters going to your website as much as possible, and wind down whatever presence you have on Facebook. You shouldnât depend on it, because you never know when your page might disappear or when you lose access. Both are very real possibilities.
Bob Hoffmanâs newsletter was gold this week. It usually is, especially as he touches on similar topics to me, but at a far higher level.
This weekâs highlights: âBlogweasel calculations indicate that adtech-based targeting adds at least 100% to the cost of an online ad. In order for it to be more efficient it has to be more than twice as effective. I’m slightly skeptical.
âAn article in AppleInsider this week reported that, “Apple has revealed to advertisers that App Store search ads served in a non-targeted fashion are just as effective as those relying on targeting via first-party data.”â
Indeed, ads that might use the page content to inform their contents (contextual advertising) work even better. Why? The publisher might actually get paid for them.
Iâve seen so many ads not display at all, including on our own sites. Now, our firm doesnât use trackers, but we know the ad networks we use do. And for whatever daft reason, there are ad networks that wonât show content if you block trackers. (Stuff is even worse: their home and contentsâ pages donât even display if you block certain cookies.)
If we went back to how things were before tracking got this bad, the ads would be less creepy, and I bet more of them would displayâand that helps us publishers pay the bills. If you donât like them, there are still ad blockers, but out of my own interests, I would prefer you didnât.
I came across Drew Magarryâs 2021 article, âThereâs No Middle Class of Cars Anymoreâ, in Road & Trackâs online edition.
âYouâre either driving a really nice new car, a deeply unsatisfying new car, or a very old used car.â Drew notes that there are nasty base models, and also fully loaded ones, and the former âtreat you like absolute shit, and everyone on the road knows it.â
It seems whatâs happening is that the middleâthe âGLsâ of this world, as opposed to the Ls and GLSsâis getting squeezed out.
It says something about our society and its inequality.
Interestingly, itâs not as bad here with base models, and that might reflect our society. But look at the US, as Drew does, or the European top 10, where cheap cars like the Dacia Sandero do exceptionally well.
This goes back many years, and Iâve seen plenty of base models in US rental fleets that would make a New Zealand entry-level car seem sumptuous.
Finally, the legacy pages are reasserting themselves on Autocade. When the latest version was installed on the server and the stats were reset, the top 20 included all the models that appeared on the home page, as Mediawiki recommenced its count. Search-engine spiders were visiting the site and hitting those the most.
Fast forward two months and the top 20 are exclusively older pages, as visits from regular people coming via search engines outnumber spiders.
Until last week, the most visited page since the March reset was the Renault MĂ©gane II. It seems the Ford Taunus 80 has overtaken the MĂ©gane II. Peugeotâs 206+ (207 in some markets) follows, then the Ford Fiesta Mk VII and Renault MĂ©gane III.
Before the reset, the Ford Fiesta Mk VII was the top model page, followed by the Taunus 80, then the Mégane II, Opel Astra J, and Nissan Sunny (B14).
Probably no one cares, but as itâs my blog, hereâs the old, just before the switchover:

And hereâs where we are as of tonight:

You can see the ranking for yourself, as the stats are public, here.
Tags: 2022, advertising, Autocade, Bob Hoffman, Dacia, Facebook, inequality, JY&A Media, marketing, Mediawiki, privacy, society, technology Posted in business, cars, internet, marketing, publishing, technology | No Comments »
02.05.2022
Here are May 2022âs imagesâaides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month.
Tags: 1950s, 1955, 1960s, 1962, 1964, 1965, 1970s, 1971, 1974, 1976, 1977, 1980s, 1983, 1986, 2022, actress, advertisement, advertising, Alfa Romeo, Audemars Piguet, Autocar, Bertone, BL, Brazil, British Leyland, Canada, car, celebrity, Envoy, fashion, film, France, Germany, GM, Hollywood, humour, James Bond, language, magazine, marketing, modelling, musician, Netherlands, Opel, Panos Emporio, retro, Roger Moore, Saab, science, Sean Connery, Simca, Sweden, Switzerland, Triumph, Twitter, UK, USA, Vauxhall, watch Posted in cars, culture, gallery, humour, interests, internet, marketing, Sweden, technology, UK | No Comments »
01.05.2022
Some of the articles in Lucire are still manually designed in Dreamweaver, and those need to be added to the social networks in a similar way. There we use Zoho Social to update things.
In practice, we only do Twitter, as IFTTT then takes care of reposting our updates to Facebook. Today, I noticed that IFTTT has failed to take any of our Tweets to Facebook since April 25, for no reason I can work out.

We also cannot use Zoho Social to make Facebook page updates, so the fault does not lie with these individual services, but Facebook itself.
First Zoho Social said I needed permission from the page admin to add images, but I am the page admin; then it said I could not post at all.


I went to Facebook for the first time in goodness knows how long to discover there is no way to enter a post manually there, either!

I tried using the Meta Business Tools, but I canât be authenticated, since they require you use an âappâ (none of which I have heard of), a physical security key (strange to me as I have no idea what one looks like or where it goes), or a cellphone (yeah right, like Iâm going to give Facebook that very personal detail for them to sell).

It looks like another massively stupid decision on Facebookâs part, so odds are weâll cease to update any of our Facebook pages going forward. It will take too much effort to figure out how to fix this. Even if we could type into Facebook, we don’t want to be feeding in every headline and link manually.
I ceased to have any respect for Facebook many years ago, but kept things going there for the sake of our readers. But if they are shutting down the pagesâcertainly all their functionality is disappearingâthen we will have no choice but to end our updates there.
PS.: If any of you are wondering, I am definitely the admin, but I can’t do any of the things Facebook says I can:

If I access the options under ‘Page Owner’, apparently I can report ourselves, but nothing more!

Looks I still can post to a page where I’m not the owner but a contributor, but I can’t post to one where I’m the owner and admin:

Remember how a page settings’ page usually looks?

Here’s Lucireâs:

The only options I have as admin are:

And before you ask, there are no page ‘violations’ other than one post from years ago, because US sites can’t handle artistic nudity where you can’t see anything inappropriate. Genocide and misinformation are fine, though.
I think what Facebook does is let you work on pages that aren’t yours(!)âit wouldn’t be the first timeâbut not your own! It really is this daft there.
Tags: 2022, bugs, Facebook, marketing, promotion, social media Posted in business, internet, marketing, publishing, technology, USA | 1 Comment »
13.04.2022
I always thought One: a Consumer Revolution for Business was one of Stefan Engesethâs best books, if not the best.
He recently posted on Linkedin: âreaders have told me that the book can lead to a better understanding of people and society (which can end wars).â In the interests of peace, he thought heâd give away his book for free, as a PDF, subtly retitled One: a Consumer Revolution for Peace.
âI originally wrote the book to start a consumer revolution,â he says. âAnd today it is consumers, through social media, who are demanding nations to end wars. I have thought about updating the book, but now I realize that the content could be the DNA for change and to build a better future on.â
Hereâs his original Linkedin post, and you can grab your copy of this excellent book here.
Tags: 2000s, 2005, 2022, antiwar, book, business, marketing, peace, Stefan Engeseth, Stockholm, Sweden Posted in business, marketing, Sweden | 2 Comments »
28.03.2022
Now we are on the new server, here are March 2022âs imagesâaides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month.
Tags: 1960s, 1965, 1970s, 1980s, 1990s, 2016, 2022, Abercrombie & Fitch, actress, advertisement, Aston Martin, Australia, BL, BMC, car, celebrity, CitroĂ«n, design, employment, fashion, film, Ford, France, humour, Instagram, James Bond, Lucire, Lucire KSA, magazine, marketing, Mini, music, Nissan, photography, PSA, publishing, Renault, sexism, South Africa, TV, Twitter, typography, UK, USA Posted in cars, culture, design, France, gallery, humour, marketing, media, publishing, TV, typography, UK, USA | No Comments »
10.01.2022

For homeowners and buyers, thereâs a great guide from Moisture Detection Co. Ltd. called What You Absolutely Must Know About Owning a Plaster-Clad Home, subtitled The Origin of New Zealandâs Leaky Building Crisis and Must-Know Information for Owners to Make Their Homes Weathertight, and Regain Lost Value.
My intent isnât to repeat someoneâs copyrighted information in full, but there are some highlights in there that show how the erosion of standards has got us where we are today. Itâs frightening because the decline in standards has been continual over decades, and the authorities donât seem to know what they are doingâwith perhaps the exception of the bidding of major corporations who want to sell cheap crap.
The document begins with the 1950s, when all was well, and houses rarely rotted. Houses had to have treated timber, be ventilated, and have flashings.
They note:
By the time 1998 rolled around, NZ Standards, the Building Industry Association, and BRANZ had systematically downgraded the ‘Belts and Braces’ and were allowing houses to be built with untreated framing, with no ventilation, and poorly designed or non-existent flashings and weatherproofing.
Councils accepted these changes at ‘face value’ without historical review. They issued building consents, inspected the houses, and gave Code of Compliance Certificates. Owners believed they had compliant, well-constructed buildings, but they did not.
Shockingly, by 1992, the treatment level for framing timber could be with âpermethrins (the same ingredient as fly spray)’, while one method used methanol as a solvent and increased decay. By 1998 âUntreated Kiln Dried Timber (UTKD) was allowed for framingâ. The standards improved slightly by 2005 but itâs still well off what was accepted in 1952 and 1972.
We recently checked out a 2009 build using plaster cladding and researching the methods of construction, including the types with cavities, we are far from convinced the problems are gone.
Talking to some building inspectors, there is plenty of anecdotal evidence on how shaky things still look.
Since we moved to Tawa and made some home improvements, we realize a lot of people in the trade do not know what they are talking about, or try to sell you on a product totally unsuited to your needs. This post is not the place for a discussion on that topic, but one day I might deal with it.
However, I am surprised that so many of the tried-and-trusted rules continue to be ignored.
Sometimes people like me go on about âthe good old daysâ not because we don rose-coloured glasses, but we take from them the stuff that worked.
Itâs not unlike what Bob Hoffman included in his newsletter today.
As Iâve also no desire to take the most interesting partâa diagram showing that for every dollar spent on programmatic online advertising, a buyer only gets 3Âą of value âof real display ads viewed by real human peopleââI ask you to click through.
Again, itâs about basic principles. If so many people in the online advertising space are fudging their figuresâand thereâs plenty of evidence about thatâthen why should we spend money with them? To learn that you get 3Âą of value for every dollar spent, surely thatâs a big wake-up call?
It wonât be, which is why Facebook and Google will still make a ton of money off people this year.
The connected theme: rich buggers conning everyday people and too few having the bollocks to deal with them, including officials who are meant to be working for us.
Tags: 1950s, 1970s, 1972, 1990s, 1992, 2005, 2020s, 2022, Aotearoa, Bob Hoffman, crime, fraud, Google, history, industry, marketing, New Zealand, online advertising, real estate, standards Posted in business, internet, marketing, New Zealand, technology, USA | No Comments »
01.01.2022
Here are January 2022âs imagesâaides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month.
Notes
More on the Ford Falcon (XA) in Autocade. Reposted from Twitter.
TaupĆ Plimmerton summer sunset, photographed by me.
BBC parody news item, via Twitter.
More on the Wolseley on Autocade.
More on the Mitsubishi Colt Galant at Autocade.
Dodge 1500 advertisement via George Cochrane on Twitter.
Model Alexa Breit in a bikini, via Instagram.
More on the Renault 17 in Autocade.
More on the Renault 20 in Autocade.
More on the Renault Mégane IV in Autocade.
âSign not in use’ posted by John on Twitter.
Asus ROG Strix G17 G713QE-RTX3050Ti, at Asus’s Singapore website.
Pizza Express Woking parody still, via Twitter.
Tags: 1960s, 1965, 1970s, 1971, 1975, 1976, 2020, 2020s, 2022, advertisement, airline, Aotearoa, Argentina, Asus, Australia, Autocade, Autocar, BBC, BL, British Leyland, car, Chrysler, computing, Dodge, electric cars, England, film, Ford, Germany, humour, Instagram, James Bond, Japan, marketing, media, Mitsubishi, modelling, New Zealand, news, parody, photography, Plimmerton, Porirua, Renault, retro, Taiwan, Twitter, UK, USA, Wellington Posted in cars, gallery, humour, interests, internet, marketing, media, New Zealand, politics, UK, USA, Wellington | No Comments »
31.12.2021
Weâre probably far enough along from the event for people not to know which one I am referring to, as Iâve no wish to embarrass the organizers.
Earlier in 2021, we saw a weekend event that would take place at the âJohnsonville Community Hubâ. No address was given other than that. Both Duck Duck Go and Google seemed to think this meant Waitohi, the new library and swimming pool complex.
We arrived there to find that no one knew of this event, but maybe we could try the community hall next door?
No joy.
There was the Collective Community Hub on Johnsonville Road but their website made it clear that it wasnât open at the weekend.
We hung round Johnsonville for a bit and decided we would check out the Collective place, just to see it up close.
Sure enough, thatâs where the event wasâit was open at the weekendâand we got there after everyone had packed up.
They were very apologetic and we told them the above. They had noted, however, that there had been more information on Facebook.
To me, thatâs a big mistake, because I donât know what their Facebook page is, and even if I did, there was no guarantee I would see it for a variety of reasons. (Try loading any fan page on Facebook on mobile: the posts take unbearably long and few people would have the patience.) A search for the event on both Duck Duck Go and Google never showed a Facebook page, either.
A similar event posted its cancellation on Facebook exclusively, something which we didnât know till we got there, and after getting puzzled looks from the party that had booked the venue, I randomly found one organizerâs page and clicked on his Facebook link. Again, nothing about the event itself came up on Duck Duck Go or on Google.
In the latter case, the organizer had the skills to make a web page, a normal one, so was it so hard to put the cancellation there?
You just canât find things on Facebook. They donât appear to be indexed. And if they are, theyâre probably so far down the resultsâ pages that they wonât be seen. If youâre organizing an event, by all means, post there to those who use Facebook keenly (a much smaller number than you think, with engagement decreasing year after year), but it is no substitute for getting it into properly indexed event calendars or on to the web, where regular people will put in search terms and look for it.
Facebook is not the internet. Thank God.
Tags: 2021, Aotearoa, Duck Duck Go, event marketing, events, Facebook, Google, marketing, New Zealand, promotion, search engine, social media, Wellington, Whanganui-a-Tara Posted in business, internet, marketing, New Zealand, Wellington | No Comments »
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