From The Lord of the Rings to Border Patrol: how Sweden sees us

My visits to Sweden have been few and far apart, since it is quite a distance to travel from New Zealand: summer 2002, autumn 2003, winter 2010, and summer 2024. There are many interesting observations one can make with so many years in between, seeing how society has changed with brief snapshots from each visit, […]

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The allies who are helping fight back against misinformation

The truth-tellers are starting to emerge on the web, combatting the misinformation that Semrush users have been uploading for the last few months. The best written is from Crestify Studio in New Jersey, where its president Allen Wang has been a great ally. They were innocently and very briefly caught up in the misinformation but, […]

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For the sake of our city, it’s important to take the opportunities to move forward

The late 1990s were a heady time here in Aotearoa. The web—pre-Google, pre-monopolies—was indeed the great leveller: anyone with the right skills could create something online that competed at a global level. Aotearoa, which had for years felt a little backward in time—TV shows would arrive here two to three years after they aired in […]

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Getting to each 1,000th model on Autocade—so far

The Tofaş Doğan, the 1,000th model entered into Autocade in 2009.   A very quick look at how long it took us to get each 1,000 models on Autocade.   0: March 8, 2008 1,000: December 21, 2009 (1 year, 9 months for first 1,000—Tofaş Doğan was the 1,000th) 2,000: December 30, 2012 (3 years […]

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My real expert opinion on Google, SEO, and the mess that’s to come (not the LLM junk)

Skry being right on the money:     Still those web pages about me being a Google SEO expert or having an algorithm named for me are being indexed and prioritized by Google, all because Semrush hallucinated (or was there a malicious hand in this?), told a bunch of people (in south Asia, predominantly) about […]

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Is Google stealing your voice for its virtual assistant? Meanwhile, Mktg Stinx

Here’s Google’s latest privacy gaffe, the latest in a long, long line where they pretend to not know it’s happening till they’re embarrassed into admitting that it is happening—and then the authorities will fine Google millions of dollars which they will make back in a few hours. Ibly writes in a post on the fediverse […]

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The curious case of Google’s SEO searchers

They may no longer be relevant, but most (all?) of our sites still have meta keyword tags. When we redevelop a site, we tend to take the header tags in full from the previous incarnation, so unlike the old joke about George Washington’s axe (‘This is the original. I’ve only had the handle and blade […]

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We’re past the sort of digital marketing that some seek: the mid-’20s are about integrated marcom again

When I first started working, there was a profession called corporate identity. It wasn’t called branding. I noticed the vernacular change in the 1990s, more so in the early 2000s when even Wally Olins started using it more to describe what Wolff Olins did. You just have to follow the market. We’re at a point […]

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Company founders, talk about your businesses and the great work they do

When I launched Lucire into print in 2004, it brought with it some unwelcome elements. On the plus side, it raised the company’s profile and no doubt that helped sales. No one had ever taken a website into print before, with the exception of Yahoo Internet Life, as far as I know. Certainly no one […]

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Sharkonomics 2 reviewed

  I wanted to add a few words to Amazon for Stefan Engeseth’s Sharkonomics 2, but it seems Amazon no longer lets me post reviews. I guess Jeff B.’s rich enough without needing my content. I thought some of the negative ones he got there were a bit rough, given that he’s not proclaiming that […]

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