Originally published in Scoop During our mid-year travels, I was surprised to learn that Aotearoa New Zealand doesn’t have the profile that we think it does. We’re not riding the wave of The Lord of the Rings: few abroad remember the connection two decades later. No one I encountered recalls 100% Pure, and if […]
Tag: marketing
Autocade Year of Cars 2025 now out

We have put a few links around the place, Stanley Moss very kindly referred to it in his blog, and an article has gone up on Lucire: the new Autocade Yearbook is out for 2025. I decided to call it Autocade Year of Cars as that was more distinctive than just Yearbook (which, for […]
Carry on designing
Journeys through time are fascinating. Earlier this week, I looked at some of the websites we liked from the Jack Yan & Associates links’ section. In many cases, it was a trip down memory lane, as some sites still had their 2000s layouts. Sadly, this could mean that a few of them will disappear in […]
From The Lord of the Rings to Border Patrol: how Sweden sees us

My visits to Sweden have been few and far apart, since it is quite a distance to travel from New Zealand: summer 2002, autumn 2003, winter 2010, and summer 2024. There are many interesting observations one can make with so many years in between, seeing how society has changed with brief snapshots from each visit, […]
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The allies who are helping fight back against misinformation
The truth-tellers are starting to emerge on the web, combatting the misinformation that Semrush users have been uploading for the last few months. The best written is from Crestify Studio in New Jersey, where its president Allen Wang has been a great ally. They were innocently and very briefly caught up in the misinformation but, […]
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For the sake of our city, it’s important to take the opportunities to move forward
The late 1990s were a heady time here in Aotearoa. The web—pre-Google, pre-monopolies—was indeed the great leveller: anyone with the right skills could create something online that competed at a global level. Aotearoa, which had for years felt a little backward in time—TV shows would arrive here two to three years after they aired in […]
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Getting to each 1,000th model on Autocade—so far
The Tofaş Doğan, the 1,000th model entered into Autocade in 2009. A very quick look at how long it took us to get each 1,000 models on Autocade. 0: March 8, 2008 1,000: December 21, 2009 (1 year, 9 months for first 1,000—Tofaş Doğan was the 1,000th) 2,000: December 30, 2012 (3 years […]
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My real expert opinion on Google, SEO, and the mess that’s to come (not the LLM junk)
Skry being right on the money: Still those web pages about me being a Google SEO expert or having an algorithm named for me are being indexed and prioritized by Google, all because Semrush hallucinated (or was there a malicious hand in this?), told a bunch of people (in south Asia, predominantly) about […]
Is Google stealing your voice for its virtual assistant? Meanwhile, Mktg Stinx
Here’s Google’s latest privacy gaffe, the latest in a long, long line where they pretend to not know it’s happening till they’re embarrassed into admitting that it is happening—and then the authorities will fine Google millions of dollars which they will make back in a few hours. Ibly writes in a post on the fediverse […]
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The curious case of Google’s SEO searchers
They may no longer be relevant, but most (all?) of our sites still have meta keyword tags. When we redevelop a site, we tend to take the header tags in full from the previous incarnation, so unlike the old joke about George Washington’s axe (‘This is the original. I’ve only had the handle and blade […]