Posts tagged ‘marketing’


Musings for today: back on Facebook, untracked ads, Autocade rankings

16.05.2022

It’d be unfair if I didn’t note that I managed to see a ‘Create post’ button today on Lucire’s Facebook page for the first time in weeks. I went crazy manually linking everything that was missed between April 25 and today.

Maybe I got it back as it would look even worse for Facebook, which still live-streams massacres as a matter of course in spite of its “promises” after March 15, 2019, if white supremacist murderers had more functions available to them on the site than honest business people.

The upshot still remains: get your supporters going to your website as much as possible, and wind down whatever presence you have on Facebook. You shouldn’t depend on it, because you never know when your page might disappear or when you lose access. Both are very real possibilities.
 
Bob Hoffman’s newsletter was gold this week. It usually is, especially as he touches on similar topics to me, but at a far higher level.

This week’s highlights: ‘Blogweasel calculations indicate that adtech-based targeting adds at least 100% to the cost of an online ad. In order for it to be more efficient it has to be more than twice as effective. I’m slightly skeptical.

An article in AppleInsider this week reported that, “Apple has revealed to advertisers that App Store search ads served in a non-targeted fashion are just as effective as those relying on targeting via first-party data.”’

Indeed, ads that might use the page content to inform their contents (contextual advertising) work even better. Why? The publisher might actually get paid for them.

I’ve seen so many ads not display at all, including on our own sites. Now, our firm doesn’t use trackers, but we know the ad networks we use do. And for whatever daft reason, there are ad networks that won’t show content if you block trackers. (Stuff is even worse: their home and contents’ pages don’t even display if you block certain cookies.)

If we went back to how things were before tracking got this bad, the ads would be less creepy, and I bet more of them would display—and that helps us publishers pay the bills. If you don’t like them, there are still ad blockers, but out of my own interests, I would prefer you didn’t.
 
I came across Drew Magarry’s 2021 article, ‘There’s No Middle Class of Cars Anymore’, in Road & Track’s online edition.

‘You’re either driving a really nice new car, a deeply unsatisfying new car, or a very old used car.’ Drew notes that there are nasty base models, and also fully loaded ones, and the former ‘treat you like absolute shit, and everyone on the road knows it.’

It seems what’s happening is that the middle—the “GLs” of this world, as opposed to the Ls and GLSs—is getting squeezed out.

It says something about our society and its inequality.

Interestingly, it’s not as bad here with base models, and that might reflect our society. But look at the US, as Drew does, or the European top 10, where cheap cars like the Dacia Sandero do exceptionally well.

This goes back many years, and I’ve seen plenty of base models in US rental fleets that would make a New Zealand entry-level car seem sumptuous.
 
Finally, the legacy pages are reasserting themselves on Autocade. When the latest version was installed on the server and the stats were reset, the top 20 included all the models that appeared on the home page, as Mediawiki recommenced its count. Search-engine spiders were visiting the site and hitting those the most.

Fast forward two months and the top 20 are exclusively older pages, as visits from regular people coming via search engines outnumber spiders.

Until last week, the most visited page since the March reset was the Renault Mégane II. It seems the Ford Taunus 80 has overtaken the Mégane II. Peugeot’s 206+ (207 in some markets) follows, then the Ford Fiesta Mk VII and Renault Mégane III.

Before the reset, the Ford Fiesta Mk VII was the top model page, followed by the Taunus 80, then the Mégane II, Opel Astra J, and Nissan Sunny (B14).

Probably no one cares, but as it’s my blog, here’s the old, just before the switchover:
 

 
And here’s where we are as of tonight:
 

 
You can see the ranking for yourself, as the stats are public, here.

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Posted in business, cars, internet, marketing, publishing, technology | No Comments »


May 2022 gallery

02.05.2022

Here are May 2022’s images—aides-mémoires, photos of interest, and miscellaneous items. I append to this gallery through the month.
 

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Posted in cars, culture, gallery, humour, interests, internet, marketing, Sweden, technology, UK | No Comments »


The end of Facebook pages?

01.05.2022

Some of the articles in Lucire are still manually designed in Dreamweaver, and those need to be added to the social networks in a similar way. There we use Zoho Social to update things.

In practice, we only do Twitter, as IFTTT then takes care of reposting our updates to Facebook. Today, I noticed that IFTTT has failed to take any of our Tweets to Facebook since April 25, for no reason I can work out.
 

 

We also cannot use Zoho Social to make Facebook page updates, so the fault does not lie with these individual services, but Facebook itself.

First Zoho Social said I needed permission from the page admin to add images, but I am the page admin; then it said I could not post at all.
 


 

I went to Facebook for the first time in goodness knows how long to discover there is no way to enter a post manually there, either!
 

 

I tried using the Meta Business Tools, but I can’t be authenticated, since they require you use an “app” (none of which I have heard of), a physical security key (strange to me as I have no idea what one looks like or where it goes), or a cellphone (yeah right, like I’m going to give Facebook that very personal detail for them to sell).
 

 

It looks like another massively stupid decision on Facebook’s part, so odds are we’ll cease to update any of our Facebook pages going forward. It will take too much effort to figure out how to fix this. Even if we could type into Facebook, we don’t want to be feeding in every headline and link manually.

I ceased to have any respect for Facebook many years ago, but kept things going there for the sake of our readers. But if they are shutting down the pages—certainly all their functionality is disappearing—then we will have no choice but to end our updates there.
 
PS.: If any of you are wondering, I am definitely the admin, but I can’t do any of the things Facebook says I can:
 

 

If I access the options under ‘Page Owner’, apparently I can report ourselves, but nothing more!
 

 

Looks I still can post to a page where I’m not the owner but a contributor, but I can’t post to one where I’m the owner and admin:
 

 

Remember how a page settings’ page usually looks?
 

 
Here’s Lucire’s:
 

 
The only options I have as admin are:
 

 

And before you ask, there are no page ‘violations’ other than one post from years ago, because US sites can’t handle artistic nudity where you can’t see anything inappropriate. Genocide and misinformation are fine, though.

I think what Facebook does is let you work on pages that aren’t yours(!)—it wouldn’t be the first time—but not your own! It really is this daft there.

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Posted in business, internet, marketing, publishing, technology, USA | 1 Comment »


Stefan Engeseth gives away his book, One, in the interests of peace

13.04.2022

I always thought One: a Consumer Revolution for Business was one of Stefan Engeseth’s best books, if not the best.

He recently posted on Linkedin: ‘readers have told me that the book can lead to a better understanding of people and society (which can end wars).’ In the interests of peace, he thought he’d give away his book for free, as a PDF, subtly retitled One: a Consumer Revolution for Peace.

‘I originally wrote the book to start a consumer revolution,’ he says. ‘And today it is consumers, through social media, who are demanding nations to end wars. I have thought about updating the book, but now I realize that the content could be the DNA for change and to build a better future on.’

Here’s his original Linkedin post, and you can grab your copy of this excellent book here.

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Posted in business, marketing, Sweden | 2 Comments »


March 2022 gallery

28.03.2022

Now we are on the new server, here are March 2022’s images—aides-mémoires, photos of interest, and miscellaneous items. I append to this gallery through the month.
 

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Posted in cars, culture, design, France, gallery, humour, marketing, media, publishing, TV, typography, UK, USA | No Comments »


The erosion of standards

10.01.2022

For homeowners and buyers, there’s a great guide from Moisture Detection Co. Ltd. called What You Absolutely Must Know About Owning a Plaster-Clad Home, subtitled The Origin of New Zealand’s Leaky Building Crisis and Must-Know Information for Owners to Make Their Homes Weathertight, and Regain Lost Value.
   My intent isn’t to repeat someone’s copyrighted information in full, but there are some highlights in there that show how the erosion of standards has got us where we are today. It’s frightening because the decline in standards has been continual over decades, and the authorities don’t seem to know what they are doing—with perhaps the exception of the bidding of major corporations who want to sell cheap crap.
   The document begins with the 1950s, when all was well, and houses rarely rotted. Houses had to have treated timber, be ventilated, and have flashings.
   They note:

By the time 1998 rolled around, NZ Standards, the Building Industry Association, and BRANZ had systematically downgraded the ‘Belts and Braces’ and were allowing houses to be built with untreated framing, with no ventilation, and poorly designed or non-existent flashings and weatherproofing.
   Councils accepted these changes at ‘face value’ without historical review. They issued building consents, inspected the houses, and gave Code of Compliance Certificates. Owners believed they had compliant, well-constructed buildings, but they did not.

   Shockingly, by 1992, the treatment level for framing timber could be with ‘permethrins (the same ingredient as fly spray)’, while one method used methanol as a solvent and increased decay. By 1998 ‘Untreated Kiln Dried Timber (UTKD) was allowed for framing’. The standards improved slightly by 2005 but it’s still well off what was accepted in 1952 and 1972.
   We recently checked out a 2009 build using plaster cladding and researching the methods of construction, including the types with cavities, we are far from convinced the problems are gone.
   Talking to some building inspectors, there is plenty of anecdotal evidence on how shaky things still look.
   Since we moved to Tawa and made some home improvements, we realize a lot of people in the trade do not know what they are talking about, or try to sell you on a product totally unsuited to your needs. This post is not the place for a discussion on that topic, but one day I might deal with it.
   However, I am surprised that so many of the tried-and-trusted rules continue to be ignored.
   Sometimes people like me go on about “the good old days” not because we don rose-coloured glasses, but we take from them the stuff that worked.
   It’s not unlike what Bob Hoffman included in his newsletter today.
   As I’ve also no desire to take the most interesting part—a diagram showing that for every dollar spent on programmatic online advertising, a buyer only gets 3¢ of value ‘of real display ads viewed by real human people’—I ask you to click through.
   Again, it’s about basic principles. If so many people in the online advertising space are fudging their figures—and there’s plenty of evidence about that—then why should we spend money with them? To learn that you get 3¢ of value for every dollar spent, surely that’s a big wake-up call?
   It won’t be, which is why Facebook and Google will still make a ton of money off people this year.
   The connected theme: rich buggers conning everyday people and too few having the bollocks to deal with them, including officials who are meant to be working for us.

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Posted in business, internet, marketing, New Zealand, technology, USA | No Comments »


January 2022 gallery

01.01.2022

Here are January 2022’s images—aides-mémoires, photos of interest, and miscellaneous items. I append to this gallery through the month.
 


 

Notes
More on the Ford Falcon (XA) in Autocade. Reposted from Twitter.
   Taupō Plimmerton summer sunset, photographed by me.
   BBC parody news item, via Twitter.
   More on the Wolseley on Autocade.
   More on the Mitsubishi Colt Galant at Autocade.
   Dodge 1500 advertisement via George Cochrane on Twitter.
   Model Alexa Breit in a bikini, via Instagram.
   More on the Renault 17 in Autocade.
   More on the Renault 20 in Autocade.
   More on the Renault Mégane IV in Autocade.
   ‘Sign not in use’ posted by John on Twitter.
   Asus ROG Strix G17 G713QE-RTX3050Ti, at Asus’s Singapore website.
   Pizza Express Woking parody still, via Twitter.

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Posted in cars, gallery, humour, interests, internet, marketing, media, New Zealand, politics, UK, USA, Wellington | No Comments »


Don’t put your events on just Facebook—they won’t be seen

31.12.2021

We’re probably far enough along from the event for people not to know which one I am referring to, as I’ve no wish to embarrass the organizers.
   Earlier in 2021, we saw a weekend event that would take place at the ‘Johnsonville Community Hub’. No address was given other than that. Both Duck Duck Go and Google seemed to think this meant Waitohi, the new library and swimming pool complex.
   We arrived there to find that no one knew of this event, but maybe we could try the community hall next door?
   No joy.
   There was the Collective Community Hub on Johnsonville Road but their website made it clear that it wasn’t open at the weekend.
   We hung round Johnsonville for a bit and decided we would check out the Collective place, just to see it up close.
   Sure enough, that’s where the event was—it was open at the weekend—and we got there after everyone had packed up.
   They were very apologetic and we told them the above. They had noted, however, that there had been more information on Facebook.
   To me, that’s a big mistake, because I don’t know what their Facebook page is, and even if I did, there was no guarantee I would see it for a variety of reasons. (Try loading any fan page on Facebook on mobile: the posts take unbearably long and few people would have the patience.) A search for the event on both Duck Duck Go and Google never showed a Facebook page, either.
   A similar event posted its cancellation on Facebook exclusively, something which we didn’t know till we got there, and after getting puzzled looks from the party that had booked the venue, I randomly found one organizer’s page and clicked on his Facebook link. Again, nothing about the event itself came up on Duck Duck Go or on Google.
   In the latter case, the organizer had the skills to make a web page, a normal one, so was it so hard to put the cancellation there?
   You just can’t find things on Facebook. They don’t appear to be indexed. And if they are, they’re probably so far down the results’ pages that they won’t be seen. If you’re organizing an event, by all means, post there to those who use Facebook keenly (a much smaller number than you think, with engagement decreasing year after year), but it is no substitute for getting it into properly indexed event calendars or on to the web, where regular people will put in search terms and look for it.
   Facebook is not the internet. Thank God.

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Posted in business, internet, marketing, New Zealand, Wellington | No Comments »


Facebook pages no longer immediately update after you post

21.12.2021

With Lucire’s Twitter restored—it was a huge distraction over the last two months with various automatic posting gadgets needing to be reprogrammed, and the Twitter-to-Mastodon cross-poster still does not work (it’s what happens when you modify things that are working perfectly well: it’s impossible to put them back)—we wanted to get some of our social media back up to speed.
   So let’s get back to rubbishing Facebook, shall we?
   Because whenever we post, whether it’s through another program or directly on Facebook, the post just does not show on the page itself, unless you’re on the ultra-slow mobile edition (m.facebook.com) where you’re likely to give up before the posts begin to load. You have to wait many hours, even a day, for something to appear on the full-fat web version.
   This reminds me of those days when our Facebook walls stopped updating on the 1st of each month, presumably because someone in Menlo Park had to flip a switch to tell the website that the new month had begun. And they wouldn’t do it till it hit midnight in California since everyone on the planet must live in the one time zone.
   What’s the bet it’s a related glitch that existed at the end of 2011 and the beginning of 2012, but we need to wait till midnight in California for Facebook to know it’s a new day?
   Here’s the mobile version (albeit viewed on the desktop) earlier on Tuesday:

And here’s the web version, still unchanged 12 hours later, with the newest post after the pinned one from December 18.

   Lesson: don’t use Facebook if you wish to tell your audience something urgently. You are better off sending an email: they’re more likely to see it in a timely fashion. And if your following isn’t that big, and you need your fans to know something urgently, it might actually be quicker to telephone them! Social media—forget it.

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Xiaomi’s confusing nomenclature

04.12.2021

I’m starting to understand Xiaomi’s naming conventions but it’s a mess, especially coming from a marketer’s point of view.
   I ordered the Note 9, which is superior to the 9. So far so good.
   But what I’m getting is not what’s called the Note 9 here (or in any export market, from what I can tell). It’s the Note 9T, since it runs the new MediaTek Dimensity 800U and not the “old” MediaTek Helio G85. Here’s hoping the case I ordered through a Chinese vendor is for the correct phone since the two have a different shell.
   It’s not just any Note 9, but the Note 9 5G, which apparently has minor differences between the regular one and the 4G. Will it mean a very different case? Who knows?
   There’s also a Note 9 Pro, which doesn’t have 5G but has some superior specs but only runs a Qualcomm Snapdragon 720G. And that Note 9 Pro is the Note 9 Pro Max in India because what the Indians call the Note 9 Pro is the Note 9S in other export markets.
   Pro doesn’t always mean a better spec in China: the Marvel R crossover, for instance, has four-wheel drive, but the Pro model has rear-wheel drive, although better equipment inside.
   It’s appeared on some British and Philippine sites but one site purporting to show all available variants of the Note 9 (including Chinese ones) doesn’t have this model.
   Out of sheer luck, since I was never after the most powerful, I seem to be on to one of the better phones in the Note 9 line-up. In terms of real-world use, we’ll soon see.
   My Meizu M2 Note (Meilan Note 2) isn’t lasting the day in terms of battery capacity, and it seems to drain very rapidly once you head south of 50-odd per cent. A quick browse of a few pages yesterday, using the 4G, saw it drop from 55 to 42 per cent in minutes, then into the 30s even after I switched off the screen and reception. With that and the missed calls, its successor cannot come a moment too soon, even if that successor weighs 199 g.

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Posted in China, marketing, technology | No Comments »