Posts tagged ‘New Zealand’


How to get your Facebook ad account shut down: do something honest

05.05.2021

‘We can’t level, you crazy bastard, we’re in advertising!’—Paul Reiser as Stephen Bachman, in Crazy People (1990)


Signal

You can run ads with misinformation, and you can launch bot nets of thousands of accounts, but what can’t you do on Facebook? Buy ads that expose their tools with which you have bought their ads.
   That’s exactly what happened to Signal when it attempted to run ads on Instagram that illustrated the targeting.
   I don’t believe there’s anything in their T&Cs that disallow this, but Facebook has never been about those. You can breach them as much as you like with running scripts and creating bots, after all. One bastard streamed a massacre on March 15, 2019, which was accessible for some time afterwards; and a year later, eight copies were still on the platform. Facebook “enforces” what it wants to, and that includes disabling accounts that show just how invasive they are.
   I’ve already had a taste of this after I began deleting my ad preferences and exposing how terrible they were. And they probably didn’t like my pointing out that they were collecting those preferences long after I had opted out of their ad targeting (at a time when their own site suggested that opting out meant just that). Now that feature is gone for me.
   It’s what Facebook does. It lies, and even uses those lies to plant software on your computers that never show up in your programs’ list. And, like Google, the timing of when ad accounts are disabled is interesting: it’s not the first time this took place right after you do something that reveals some hard truths about them.
   Personally, I believe Facebook’s preferences are a joke, so Signal may have found their ad account cancelled not because they reminded everyone that the conjurer had a trick, but just how lousy the trick really was. Imagine getting one of these ads and thinking, ‘That ain’t me at all.’ That would get certain Facebook advertisers thinking twice—that is, those who give Facebook’s many bots a pass, and don’t mind that Instagram is 45 per cent bot, 55 per cent human, and don’t mind that their demographic estimates have no basis in reality. I mean, we’re already talking quite a gullible bunch who are doing an activity that’s marginally above setting fire to banknotes in terms of monetary utility, or donating to Jeb Bush’s presidential tilt in 2016.
   Facebook wants to keep as many of them as possible, and they’re taking no chances. You just never know where the tipping point is, when the masses finally decide to jump ship.

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May 2021 gallery

01.05.2021

Here are May 2021’s images—aides-mémoires, photos of interest, and miscellaneous items. I append to this gallery through the month.

Sources
Viki Odintcova, via Instagram.
   Alexa Breit, photographed by Weniamin Schmidt, via Instagram.
   Vickery Electrical advertisement: something I asked my Dad to photocopy for me in the 1980s. Briefly we had one of those Apple II portables, on loan from a colleague of Dad. I can’t recall if it had one disk drive or two, but it was a fun little unit to have in my bedroom for that period. Dad was prepared to buy it if I wanted to keep it, but I didn’t have much software to run, plus I already had the Commodore 64 for schoolwork.
   Lucire issue 43 cover, photographed by Damien Carney, creative direction and fashion styling by Nikko Kefalas, make-up by Joanne Gair, hair by Kirsten Brooke Anderson, and assisted by Rachel Bell, and modelled by Elena Sartison. Find out more here.
   Drew Barrymore quotation from Elephant Journal on Twitter.
   I still have plenty of old stamps, which I tend to save for family (though I’m less discerning about those discounted Christmas ones, which I always used to buy in bulk). This is going to my cousin’s daughter and her husband, and their family.
   Comments after an article on Buzzfeed News. Business as usual for Facebook.
   Happy birthday to our niece Esme!
   Tania Dawson promotes Rabbit Borrows, from Instagram.
   Bizarre that the only car with a manual transmission on sale at Archibalds is from the 1950s. I’m sure New Zealand was majority-manual into the first decade of this century.

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April 2021 gallery

05.04.2021

Here are April 2021’s images. I append to this gallery through the month.

 
Sources
Tania Dawson promotes Somèrfield Hair Care, sourced from Instagram.
   Austrian model Katharina Mazepa for Dreamstate Muse magazine, shared on her Instagram. This was an image that was removed from a PG blog at NewTumbl last year—apparently this was considered ‘nudity’ and rated M.
   AMC promotes the Gremlin, the US’s first subcompact car. More on the Gremlin at Autocade; 1970 advertisement via Twitter.
   Volkswagen 1302S photographed in June 2018, one of the images I’ve submitted to Unsplash for downloading. I did have the owner’s permission to shoot his car.
   St Gerard’s Church and Monastery atop Mt Victoria in Wellington, New Zealand, photographed by me and also submitted to Unsplash.
   Facebook group bots: someone else was so used to seeing bot activity on Facebook, they made a meme about it.
   Holden Commodore Evoke Ute, an example of ‘base model brilliance’. More at Autocade.
   Morris Marina ad via the Car Factoids on Twitter.
   Innocenti Mini 90 and 120 via the Car Factoids on Twitter.
   The aerial shot of Rongotai in 1943 is from the Air New Zealand collection. This is a scan of a photostat Dad made for me in the 1980s. The piece of paper was getting a bit old so I thought it was time to make it digital-only. The ‘1929’ marks the site of the original Rongotai Aerodrome, I believe.
   Instafraud, from Bob Hoffman’s The Ad Contrarian newsletter.
   Alisia Ludwig, from her Instagram, photographer unnamed.
   Fiat X1/9 brochure, from the Car Factoids on Twitter.
   More on the Peugeot 508 (R23) at Autocade.
   Model Skyler Simpson at Seminole Hard Rock Hotel & Casino, Tampa, photographer unknown, via Instagram.

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What Vodafone’s Super Wifi is really like in practice

04.04.2021

While I saw Vodafone’s Super Wifi commercials, I never thought to act on them, since (mistakenly) I thought it was something to do with cellphones. Might have been the gadgets they used in the commercial.
   But, after talking to Raghu, their sales’ rep in Pune, a city outside of Mumbai that I know well, he convinced me to upgrade not just my cellular plan (which was from 2012 when a gig of data were a lot) but the home internet to Super Wifi.
   This is really a layperson’s post as there isn’t much online about it, at least not from a New Zealand perspective.
   The set-up consists of the Vodafone Ultra Hub (a modem that I was already familiar with, since I had mine since 2018), and two TP-Link Deco X20 units, which are for all-home wifi. The idea is that they transmit the wifi signal over the house. They’re equipped for wifi 6, which really just tells you the speed—and not 6G was I was told on the phone (a minor slip).
   I knew about mesh wifi units since a friend had already told me how she and her partner used them in their home.
   We’re in a 290 m² home so I had a suspicion that the two units would be insufficient, but Vodafone’s protocol is to begin with two.
   The Ultra Hub is identical to the old one—the copyright notice on the box says 2017—so I’ll be returning it. The two Deco units plug in, one to the Ultra Hub, the other in another part of the house. The theory is that they communicate between each other.
   I downloaded the TP-Link app first before plugging in the Deco units—in fact I had them the day before—and I was fortunate that it could be found at a public APK site, since I do not have Google, and, God willing, never will, on any cellphone of mine.
   It’s a remarkably easy to use app, fortunately, with a Speedtest built in.
   I’ve always had problems at one end of the house where I have a desktop PC that’s not wifi-enabled, and putting in a PCI-E adapter wouldn’t work due to space restrictions inside the case. My only option to pick up wifi would be a USB 3 adapter, which coincidentally was also made by TP-Link (it’s the Archer T9UH).
   I disliked the D-Link Powerlink units, which, despite the manufacturer’s claims, lost 90 per cent of their speed between the two points. The signal at the modem end would come in at speeds of between 700 and 1,000 Mbit/s, but 40 to 90 Mbit/s at the other end was commonplace. The 1 Gbyte promised by all the marketing was a fantasy.
   The previous owner of this house also used Powerlink units, but at different points.
   Computer geeks still tell me these are good and I suspect they could work well in smaller homes or ones with newer wiring.
   For context, using the old Saturn fibre cable that I had installed in 1999 at the old house, I would easily see over 300 Mbit/s via a cat 5 ethernet cable. Having to live with speeds between a ninth and a third of that in a house with Chorus fibre was tough going, and life proved too busy to get an extra internal cable installed.
   I was glad to see the tail end of those powerline units as I was promised that 600 Mbit/s was going to be possible at the end of the house with the mesh.
   It wasn’t. In fact, the second unit failed to pick up the first, and I was forced to bring it closer to the first in another room.
   Speedtest’s first result was 106 Mbit/s down and 58 Mbit/s up, which was an improvement, but not a good one, and far short of the promised levels.
   The TP-Link app had a Speedtest result of over 916 Mbit/s no matter where I went. I didn’t realize that it was giving me the results at the point of entry on the first Deco unit.

   Therefore, it should show a higher number. When I realized this, I began running Speedtests via speedtest.net, and was disappointed to see, even at the first unit via wifi, results in the 120 Mbit/s region.
   I called tech support. The first person didn’t know much, but I explained that Raghu had promised two additional mesh units should my experience not be up to expectation. She said she was only authorized to send one. I decided to take it. She was also authorized to give me unlimited phone data for seven days in case I needed to use the cell as a hotspot.
   I called again later and got to speak with a tech, Paul, who had the units at his home, and could tell me more.
   First, the X20s have two LAN ports on the back. I had read somewhere that these were for the modem-to-unit link exclusively. It turns out that was wrong. You can plug in an ethernet cable and run it straight into your computer—rendering my purchase of the TP-Link Archer adapter redundant. Secondly, I should employ a wifi test if I really wanted to see what was going on: I should plug in a device via ethernet into the Deco unit.
   The results were then markedly different: between 600 and 700 Mbit/s from the first unit, but still low numbers with the second.
   The third unit arrived and this helped somewhat, with 300-plus Mbit/s in a ground floor room when connected via ethernet.
   In the meantime, I had got back in touch with Raghu and suggested that a fourth unit might do the trick, and get me at least back to the speeds I had in the late 2010s. Interestingly, he was only authorized to send two, which meant I would be in possession of five such units, all of which I had to pay the courier charges for.
   Units four and five arrived. The fourth unit went into the upstairs office and I had a 3 m ethernet cable running from it, on the floor, to the PC. The speeds were still poor: 178 Mbit/s down, 175 Mbit/s up.
   One thing TP-Link’s app does not tell you, at least not in diagrammatic form, is how the Deco units are all connected. I discovered through the web interface (tplinkdeco.net in a browser, using the password that you signed up to the app with) that the office one was stretching to get its signal from the first one—and not the other two in the house.
   This Reddit page told me what I needed to know: you reboot the unit that you want reconnecting elsewhere. I did that, and it found the third unit in the “den” (as we call it) and speeds went up to between 200 and 270 Mbit/s both down and up.

   I’m still dealing with speeds lower than what I had in 2018 using a 1999 cable but getting into the 200s is a far sight better than being in the double digits. If I have any serious downloading to do, there’s always the option of the laptop and a direct connection from the Ultra Hub, where I can work away at 700–900 Mbit/s.
   I’ll continue to tinker since the laptop managed to get over 300 Mbit/s during the tests, and I believe that that was down to the location of the office Deco unit. However, I’m hampered by the 3 m ethernet cable and I’m going to need 5 m, possibly (no one sells a 4 m). Possibly going to a cat 7 cable might do the trick there, too.
   So there you have it, a real-world trial of Vodafone New Zealand’s Super Wifi. Not as great as promised but less of a let-down than what powerline modems do in real life. And yes, you can hook ethernet cables from the units to your computer.

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I can finally identify with the main character in a New Zealand TV show

31.03.2021

While I care much more about when John Simm will grace our screens again (pun intended), it was hard to avoid the reality TV that gets beamed into our living rooms during prime-time. There is the disgusting Married at First Sight Australia, where I am speechless with shock that fellow Scots alumnus John Aiken appears to dispense mansplaining without conscience, but, on the other channel, the far more pleasant The Bachelor New Zealand, where, finally, for the first time on our airwaves, I see a Kiwi male that I can identify with. Apart from the times when I appeared on telly (I realize that this sentence sounds wanky, but if you can’t identify with yourself, then there’s something wrong).
   While Zac the lifeguard from a few years ago seemed like a lovely chap, he was in many ways the usual stereotype: sporty, unfazed, carefree, white, with a great smile. Moses Mackay is cultured, worldly, considered, respectful, humble, well dressed, and, surprisingly for this show, wasn’t quick to snog every contestant. It was also nice to see a bachelor who’s a person of colour on our screens for a change. He grew up poor and that’s not an unfamiliar story to many of us. He’s comfortable talking about his relationship with God. Heck, he even croons for a living.
   I’m no Matt Monro but I’ve serenaded my partner—just get us at the James Cook when the elderly gent is banging out tunes by Michel Legrand, or, as I call him, Big Mike, on the lobby piano. And yes, for some of us, this is perfectly normal. Just ask Moses.
   For all of us fellas who wanted to see an example of a cultured Kiwi gentleman on our screens—and as the fêted star, not the comic relief—our wishes were finally granted.
   I’ve no idea whom he picked, although I knew one of the contestants who didn’t make it—New Zealand is that small. I could say the same about Zac’s season as well. I’m sure not knowing the outcome also puts me in a minority. But I wish him well.

I’m reminded of my friend Frankie Stevens, since I mentioned Matt Monro above. I once did the same to Frankie and he said something along the lines of, ‘I was touring with Matt. We were in Spain, and he’d come in the morning with a glass of whisky.’ Another time I mentioned John Barry. ‘I worked with Johnny and Don Black. On The Dove. I sang the theme tune but Gregory Peck wanted someone else.’
   For my overseas readers: you don’t usually have these conversations in Aotearoa with a guy who’s not only met your musical heroes, but worked with them. All I could do was show I had the theme on my phone.
   With apologies to Lyn Paul, but Frankie would have been great (and indeed better) singing the theme to The Dove.

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There goes the neighbourhood

05.03.2021

Demolition has commenced on 1–4 Māmari Street, across the road from where I lived for over three decades.
   I’m not against change and my feelings toward the development have already been recorded here.
   It was with a tinge of sadness that I saw the demolition crews there and the only wall left standing was part of the north side to no. 4.
   Right now the sections, littered with debris, are letting in plenty of summer sunlight.
   But not for long.
   I’ll remember Gus and Lyna Bourke’s place at no. 2 which I understand they bought after the war. Lyna was widowed by the time we met her in 1983, and she had an incredibly low-mileage silver Hillman Hunter in the garage. As her eyesight failed, the car stayed in there, and it was in incredibly good nick by the time she passed in the 1990s. We always had good chats and Lyna was our “neighbourhood watch” as she kept an eye on the street from her living room.
   Frank and Carol Reading and their family at no. 3 were probably there for a decent half-century, and they were incredibly good neighbours. Frank passed only a few years ago but they had wisely bought the Bourke residence as well in the 1990s, plus no. 4 decades before, so I imagine that made life easy for the developers who only had to purchase from two sellers to build on the site.
   We visited the Reading house many times over the years to help each other out, and that was the great community we had in the cul-de-sac back then. On our side of the street there were frequent chats over the fences with nos. 12 and 14.
   The old street changed a lot when both nos. 10 and 11 went on the market in 2018, then it was our turn in 2019. And now it has had its biggest change in probably a century as those old weatherboard bungalows from the early 20th century were demolished.
   I realize same-again McHouses aren’t everyone’s cup of tea but as one famous architect recently told me: it’s hard to get creativity consented. And the demand is there, so this was inevitable. I already felt that the old street was a memory, but one that could be refreshed on a revisit; but now it really is a memory. Contrast this with the other neighbourhoods I’ve lived in Wellington, which have remained largely the same, or were subject to far slower developments after our departure.
   Just as well I got the neighbours together in 2011 to stop the council taking away the right turn into the street. With 24 dwellings there in the near future, they’re going to need it more than ever.

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A post shared by Jack Yan 甄爵恩 (@jack.yan)

And yes, the above video was on Instagram, which is going the way of Myspace and Facebook, I believe. I haven’t been on there for nearly a fortnight and the feed held little interest to me. Near-daily ’Gramming from 2012 to 2019 was enough.

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Helvetica in metal, 1985

03.03.2021

This was the back of Mum’s 1985 tax assessment slip from the IRD. Helvetica, in metal. The bold looks a bit narrow: a condensed cut, or just a compromised version because of the machinery used?
   Not often seen, since by this time phototypesetting was the norm, though one reason Car magazine was a good read was its use of metal typesetting until very late in the game. I know there are many reasons the more modern forms of typesetting are superior, least of all fidelity to the designed forms, but there’s a literal depth to this that makes me nostalgic.

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Posted in design, New Zealand, typography, Wellington | No Comments »


The colourless world

14.02.2021

This is a development proposed for my old street in Rongotai. Since I’ve moved away I haven’t a say in what happens there. I can only make some general remarks. And this post is not written from the Luddite position.
   It’s the price of progress that as cities grow, we need more housing, and if it means bowling for old bungalows from the first decades of the 20th century in favour of 14 townhouses, then that is the reality we must face, no matter our feelings of nostalgia. What a shame the green space will be reduced dramatically.
   But why, oh why, must there be another development devoid of colour with a planned uniformity that smacks of communism? Don’t people deserve to live in colour and in dwellings that have some imagination and individuality from their neighbours’? Come to think of it, people deserve to have cars in shades beyond black, white and grey, but I’m not sure if all dealers have that memorandum.
   I also hope these aren’t airtight mould-traps that harm their future residents.
   The obvious bright side is more people will have homes in a pretty handy part of Wellington. Another bright side I see here is that with the increase of dwellings on the street from 14 to 24, there might be more neighbourhood children enjoying living in a cul-de-sac.
   It’ll be a shock when these developers discover there are more paint colours available than the ones they have chosen. And when certain architects discover there are multiple ways to skin a cat. They might also get a shock to find that bread can come pre-sliced these days. Vive la révolution!

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Posted in design, New Zealand, Wellington | 1 Comment »


February 2021 gallery

08.02.2021

Finally, let’s begin the February 2021 gallery!

 
   All galleries can be seen through the ‘Gallery’ link in the header, or click here (especially if you’re on a mobile device). I append to this entry through the month.

Sources
Katharina Mazepa for Guess, more information here.
   Financial Times clipping from Twitter.
   Year of the Ox wallpaper from Meizu.
   American English cartoon via Twitter.
   Doctor Who–Life on Mars cartoon, from Pinterest.
   Dr Ashley Bloomfield briefing with closed captioning, found on Twitter.
   South African version of the Opel Commodore C: more at Autocade.
   Chrysler–Simca 1307 and 1308 illustrations: more on the car at Autocade.

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Branding ourselves in the 2020s: a revamp for JY&A Consulting’s website, jya.co

05.02.2021

Last night, I uploaded a revised website for JY&A Consulting (jya.co), which I wrote and coded. Amanda came up with a lot of the good ideas for it—it was important to get her feedback precisely because she isn’t in the industry, and I could then include people who might be looking to start a new venture while working from home among potential clients.
   Publishing and fonts aside, it was branding that I’m formally trained in, other than law, and since we started, I’ve worked with a number of wonderful colleagues from around the world as my “A team” in this sector. When I started redoing the site, and getting a few logos for the home page, I remembered a few of the old clients whose brands I had worked on. There are a select few, too, that I’m never allowed to mention, or even hint at. C’est la vie.
   There are still areas to play with (such as mobile optimization)—no new website is a fait accompli on day one—and things I need to check with colleagues, but by and large what appears there is the look I want for 2021. And here’s the most compelling reason for doing the update: the old site dated from 2012.
   It was just one of those things: if work’s ticking along, then do you need to redo the site? But as we started a new decade, the old site looked like a relic. Twenty twelve was a long time ago: it was the year we were worried that the Mayans were right and their calendar ran out (the biggest doomsday prediction since Y2K?); that some Americans thought that Mitt Romney would be too right-wing for their country as he went up against Barack Obama—who said same-sex marriage should be legal that year—in their presidential election; and Prince Harry, the party animal version, was stripping in Las Vegas.
   It was designed when we still didn’t want to scroll down a web page, when cellphones weren’t the main tool to browse web pages with, and we filled it up with smart information, because we figured the people who’d hire us wanted as much depth as we could reasonably show off on a site. We even had a Javascript slider animation on the home page, images fading into others, showing the work we had done.
   Times have changed. A lot of what we can offer, we could express more succinctly. People seem to want greater simplicity on websites. We can have taller pages because scrolling is normal. As a trend, websites seem to have bigger type to accommodate browsing on smaller devices (having said that, every time we look at doing mobile versions of sites, as we did in the early 2000s, new technology came along to render them obsolete)—all while print magazines seem to have shrunk their body type! And we may as well show off, like so many others, that we’ve appeared in The New York Times and CNN—places where I’ve been quoted as a brand guy and not the publisher of Lucire.
   But, most importantly, we took a market orientation to the website: it wasn’t developed to show off what we thought was important, but what a customer might think is important.
   The old headings—‘Humanistic branding and CSR’, ‘Branding and the law’ (the pages are still there, but unlinked from the main site)—might show why we’re different, but they’re not necessarily the reasons people might come to hire us. They still can—but we do heaps of other stuff, too.
   I might love that photo of me with the Medinge Group at la Sorbonne–CELSA, but I’m betting the majority of customers will ask, ‘Who cares?’ or ‘How does this impact on my work?’
   As consumer requirements change, I’m sure we’ll have pages from today that seem irrelevant, in which case we’ll have to get on to changing them as soon as possible, rather than wait nine years.
   Looking back over the years, the brand consulting site has had quite a few iterations on the web. While I still have all these files offline, it was quicker to look at the Internet Archive, discovering an early incarnation in 1997 that was, looking back now, lacking. But some of our lessons in print were adopted—people once thought our ability to bring in a print æsthetic was one of our skills—and that helped it look reasonably smart in a late 1990s context, especially with some of the limited software we had.

   The next version of the site is from the early 2000s, and at this point, the website’s design was based around our offline collateral, including our customer report documents, which used big blocks of colour. The Archive.org example I took was from 2003, but the look may have débuted in 2001. Note that the screen wouldn’t have been as wide as a modern computer’s, so the text wouldn’t have been in columns as wide as the ones in the illustration. Browsers also had margins built in.

   We really did keep this till 2012, with updates to the news items, as far as I can make out—it looks like 2021 wasn’t the first time I left things untouched for so long. But it got us work. In 2012, I thought I was so smart doing the table in the top menu, and you didn’t need to scroll. And this incarnation probably got us less work.

   There’s still a lot of satisfaction knowing that you’ve coded your own site, and not relied on Wordpress or Wix. Being your own client has its advantages in terms of evolving the site and figuring out where everything goes. It’s not perfect but there’s little errant code here; everything’s used to get that page appearing on the site, and hopefully you all enjoy the browsing experience. At least it’s no longer stuck in the early 2010s and hopefully makes it clearer about what we do. Your feedback, especially around the suitability of our offerings, is very welcome.

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Posted in business, design, internet, marketing, New Zealand, technology, Wellington | 1 Comment »