Copy of Autocade Year of Cars 2025 and an issue of Lucire on top of it.

Autocade turns 17

Copy of Autocade Year of Cars 2025 and an issue of Lucire on top of it.

Above: The latest entry on Autocade, the DS Nº 8.   March 8 isn’t etched into my memory as much as October 20—the birthdays of Autocade and Lucire respectively. Autocade, therefore, has just turned 17, and back in 2008, I certainly never expected it to exist as print yearbooks come the mid-2020s. As mentioned, I […]

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If you want a slice of the pie, then compete

A very interesting analysis on Crikey by Bernard Keane on the turmoil the occident finds itself in. In the opening paragraphs we find this zinger about what the right wing believes it was to protect the west from. Protecting from whom? Name your favourite other—the Soviet Union. Islam. China. Declining birth rates. Secularism. Immigrants. Globalism. […]

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The beauty of not having something

I’ve told the story about not having Noelene Morris’s The Lettering Book as a child, because I knew the NZ$5 was outside my parents’ budget. Ultimately, this was a good thing and it led me to remember and create typeface designs, later becoming the first digital font designer in New Zealand. Another item came to […]

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Lucire receives second honour from Luxlife; Autocade reaches 41 million page views

Model in brown coat with Luxlife logo on the right.

Two items of good news on the digital end: Luxlife has named Lucire its best digital fashion magazine as part of its Style and Apparel Awards 2024; and Autocade, buoyed by some positive press coverage in Octane for our Year of Cars 2025, has reached the 41 million page-view milestone in just two months. The […]

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Six refreshed or brand-new company websites since 2021

I am going to give ourselves a pat on the back over the last few years of redesigns and site developments, helped to no small degree by getting all our sites off AWS (Amazon Web Services), which must be the most disempowering, retrograde set-up for hosting I have encountered in 30-plus years of working in […]

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Autocade World: the site of the book of the site

  When The Producers—the film with Matthew Broderick and Nathan Lane—was released, Mel Brooks said it was the film of the musical of the film. Autocade World is the website of the book of the website. My intro on the site gives the raison d’être, but in a nutshell, the new site initially exists to […]

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Kudos for Lucire; global trade sans the US; and our ads go tracker-free

Nice to see Lucire can still pick up kudos with Feedspot putting it into their top 100 fashion magazines, ranking it at 21st. Not bad after 27 years, and going on 28, with a fraction of the budget of the multinationals. We’re two behind Women’s Wear Daily, and three ahead of British Vogue. We do […]

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We’ll all soon know luxury Chinese car brands

Maextro S800, with a two-tone paintwork.

I noted in the new Autocade Year of Cars that the French faltered in China because the Chinese marques no longer need them, especially when they are churning out superior product. They have no use for French cachet, especially as the brands edge upmarket. You’ve got the HIMA collective from Huawei, all with luxury marques, […]

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Quick numbers on Teslas and trade

I had the strangest dream a few nights ago of piloting a Tesla Model 3, and finding it quite horrid. I’ve not driven one in real life, and I can’t see myself doing so, as it’s the sort of thing you can’t bring yourself to do for fear of being seen, embarrassed, in one. Or […]

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Autocade reaches 40 million page views; thank you, humans

1985 Chevrolet S-10 Blazer.

Autocade has now hit 40 million page views, with the counter at 12,353,148, to be added to the previous installation’s 27,647,011. We’re 159 over the milestone. There has been plenty of activity as we added some pages to match Autocade Year of Cars 2025, our new print yearbook, sitting on 5,222 models, a healthy 114 […]

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