Posts tagged ‘car’


We’ve reached 4,600 models on Autocade

02.08.2022


 
We’ve hit 4,600 models on Autocade, with the Toyota Will VS taking us to this point, but the stats show we are sitting on 1,180,548 views. We have to get to 1,352,989 on the new count before I can announce we’ve reached 29 million page views.

We’re looking at the lowest traffic on Autocade since 2019, and I’m sure the collapse of the Bing index, taking down the indices of all associated search engines (Duck Duck Go, Qwant, etc.), is to blame. I used to see an increase of 100,000 every week, roughly, but not these days. (PS.: I was still observing this level when we first switched the site over, and the slower growth has probably coincided with when WorldWideWebSize.com recorded Bing’s plummet in late May–early June.)

Autocade is the one site where we never changed the set-up, other than hosting provider and Mediawiki version. The other sites had various things done to them, with Cloudflare and HTTPS. So given the “invisible” changes—changes we had done before in years gone by—we know “it’s not us, it’s them”.

I’ve listed the three Will models (or WiLL to use the original styling) as Toyotas after I confirmed this with another motorhead, the very knowledgeable Atsuhiro Takeda. They were also always listed as Toyotas by Auto Katalog many years ago, and I believe also by Toutes les voitures du monde. Atsu confirmed that that was how he believed they should be indexed. I’ve had those Will publicity images for a long time and it’s nice they’ve finally gone online in Autocade.

The only oddity in the Autocade stats is the rise in hits for our page on the Kia Morning (TA), coming from nowhere and into sixth place among model pages. Whomever the Morning fans are, I thank you!

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If corporate America says it, it’s probably untrue

16.07.2022


Le dernier.
 
I see the Le Snak range has now left us, after its US owner PepsiCo cited a lack of demand. I call bullshit, since during 2021 it was becoming increasingly difficult to find them on the shelves. Throttling distribution is not the same as a lack of demand, something you see time and time again with corporate claptrap.

It’s like the myth that New Zealanders all prefer automatic transmissions. No, not supplying manuals will inevitably force people to change. Has the industry done a survey as I have? Last time I conducted one, in the 2010s, we were still running 50–50, with a lot of people saying, ‘I prefer a manual, but I had no choice but to buy an automatic.’

Ford is a useful example of US companies citing reduced demand but doing things behind the scenes to ensure it. The line that no one was buying big cars saw to the end of the road for the Australian Falcon and the closure of its Broadmeadows plant. Did any of you see any advertising for the Falcon leading up to that? Or see many Falcons on dealer lots? It seems to me that a corporate decision had been made, and steps taken to guarantee an outcome. Throttle the distribution (‘We’re out of stock’) and of course demand falls.

Get your tape measures out, and you’ll find the Falcon was smaller than the Mondeo (which at that point was still selling) on key measures other than overall length and, presumably, boot volume. The two-litre Ecoboost Falcon with its rear-wheel drive was promoted with all the energy of a damp squid, but it had all the ingredients for success as a decent-handling sedan. But Broadmeadows was an inefficient plant, from what I understand (from hearsay), and bringing it up to speed would have cost more than a bunch of Pinto lawsuits. ‘But there’s no demand for what it builds anyway!’ they cry. Then they can justify the closure.

Go back to the 1990s and the same thing happened with Ford’s Contour and Mystique twins in the US. People were buying BMW 3-series in droves, cars the same size as the Contour. But Ford claimed there was no demand, leading to its US cancellation after the 2000 model year. Reality: I say the Dearborn fiefdom didn’t like the fact the Contour was part of a world-car project (which gave us the original Mondeo) led by Ford’s Köln fiefdom. Not-invented-here killed the Contour, and a relative lack of promotion also guaranteed its fate. (Ford would wind up contesting the segment again later in the 2000s with the Fusion and Milan, but put far more effort into promoting them since they were US-led programmes. I actually saw advertising for them in US magazines! I saw a Milan in Manhattan with Mercury encouraging us to try it out!)

If you take the line that anything a big US firm utters is an utter lie, it keeps you in good stead. Use that approach with Facebook, for instance, and you’ll find things make sense more often than not. And of course we all knew what Elon Musk meant when he said he wanted to buy Twitter.

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Posted in business, culture, marketing, New Zealand, USA | No Comments »


July 2022 gallery

02.07.2022

Here are July 2022’s images—aides-mémoires, photos of interest, and miscellaneous items. I append to this gallery through the month.
 

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Posted in cars, culture, design, France, gallery, interests, marketing, media, politics, publishing, technology, UK, USA | No Comments »


June 2022 gallery

03.06.2022

Here are June 2022’s images—aides-mémoires, photos of interest, and miscellaneous items. I append to this gallery through the month.
 


 

Notes
Most of these are self-explanatory, though the Göteborgs-Posten newspaper page with Panos Papadopoulos gets a mention. Panos name-drops me about his autobiography.

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Posted in branding, cars, culture, gallery, humour, interests, internet, marketing, politics, TV, UK, USA | No Comments »


May 2022 gallery

02.05.2022

Here are May 2022’s images—aides-mémoires, photos of interest, and miscellaneous items. I append to this gallery through the month.
 

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Farewell to Drivetribe—and a reminder to keep your own copies

24.04.2022


Not much of my old Drivetribe channel left now
 
Sadly, I was late to the demise of Drivetribe—though as some on Reddit point out, the brand still exists on other channels. But as for hosting the content themselves, that ended in January, and we content creators had till then to get our stuff off.

I had been checking in there less and less over 2021, which is a real shame. It had been a favourite site of mine—cars, and like-minded fanatics—but I guess it takes a lot more than a community to make a community.

Maybe it was the people I followed, but I never really got the right mix of news and entertainment. Others might beg to differ. I had little desire to follow the founders—Clarkson, Hammond, May, and Wilman (sorry chaps, I’ve watched you all in one shape or another since the 1990s, and given Wilman’s nude appearances on Top Gear, they are not necessarily shapes I want in my head)—so it was down to other content creators and contributors.

Twitter gives me some joy because of various car accounts there—Andrew at the Car Factoids and Andy with what must be a world-leading private brochure collection—and contributing seems a breeze. Drivetribe was somewhat hampered with a less-than-easy-to-use interface and somewhere along the line, in its first year if I recall correctly, the typography changed for the worse (at least to my eyes).

And like so many social networks, it was about keeping the content there in the hope it would generate money for the core business. It did indeed have a separate programme for creators, where they expected to share in the loot, but ironically after I was approved to join, I lost interest in contributing. Maybe it was because I had my own sites that I could work on. Autocade eats up spare time with each model taking a good 15 minutes on average to illustrate, research and write.

Anything I wrote for Drivetribe exclusively, and there were a few pieces, is practically toast. There may be a few links on the Wayback Machine, but the rest is online history. It’s hardly their fault: the closure was covered in automotive media extensively, although I never received any emails about it. It’s a lesson once again to ensure that you keep copies of your own content; in my case, I might still have them in WordPerfect format on a DVD-ROM somewhere. Relevant ones appeared in Lucire and Lucire Men.
 
Speaking of hosting your own stuff, I wonder if this is what the future holds.

This comes at a time when another Tweeter I follow has lost his Instagram account for no reason he can fathom, and I shared with him that I wouldn’t mind hosting my own photos on this very site. Instagram is a once-every-few-months network for me now, at least when it comes to posting on my personal account. (I’ll look at it more for Lucire.) If John is right, we could be looking at a separation again: those who can host their own will, and those who can’t, rely on the mass services. There could be less interaction between groups of people, but then the social networks only have themselves to blame for fostering toxicity. We are only human: we found others to interact with and learn from in the early 2000s before Facebook and Twitter, and we can again. We might even find it more productive as we claw our time back from those services.

And if it’s about traffic, each post I make here gets multiples more views than most things I’ve posted to Instagram. Seven hundred is pretty normal. Is there any point, then? The negatives seem to outweigh the positives, and this becomes truer every day. You’d be a mug to want to buy one of these services in 2022.

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Posted in cars, internet, publishing, technology, UK | No Comments »


Better a Tesla Model 3 than another truck

15.04.2022


 
I know Tesla gets a lot of flak on social media. Some by me. But I still remember the plucky firm in the 2000s, Martin Eberhard and his stated commitment to transparency, and Lucire’s recognition of the firm by calling the Tesla Roadster its Car to Be Seen in. And while the Roadster didn’t have the range in real terms, and looked too much like a Lotus Elise for one to charge 911 money, it kicked things all off for Tesla.

When I see a Model 3 on the street, and there are an awful lot of them, I think, ‘At least it isn’t another SUV.’ It may be the car to move the trend on, away from the behemoths. Bring on small frontal areas and slippery shapes, which is where we should have been heading anyway. Unlike most people, especially those who bought SUVs, trucks, UVs and crossovers and actually didn’t need them—thereby becoming the second biggest contributor to carbon emissions in the last decade—I’ve thought petrol was expensive for a long, long time. Even if you have an electrified SUV, you’re still using more energy because of basic science about how air travels over an object.

In 1974, the Volkswagen Golf represented a new era, looking bold and sensible during the fuel crisis. The Tesla Model 3, especially the better-made Chinese imports, feels, trend-wise, like a modern, far more expensive equivalent.

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Posted in cars, design, interests, USA | 4 Comments »


April 2022 gallery

02.04.2022

Here are April 2022’s images—aides-mémoires, photos of interest, and miscellaneous items. I append to this gallery through the month.
 

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March 2022 gallery

28.03.2022

Now we are on the new server, here are March 2022’s images—aides-mémoires, photos of interest, and miscellaneous items. I append to this gallery through the month.
 

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Posted in cars, culture, design, France, gallery, humour, marketing, media, publishing, TV, typography, UK, USA | No Comments »


Most of our top 10 sellers reflect our ignorance

25.03.2022


The Suzuki Swift: one of the saving graces on New Zealand’s top 10 list.
 
At the Opel relaunch briefing yesterday, I was shocked to find that these were New Zealand’s top selling vehicles for 2021. I knew about the first two, but had always assumed a Toyota Corolla would follow, plus some regular cars. From this, I gather the rest of New Zealand thinks the opposite to me. I personally believe petrol is expensive.
 
1. Ford Ranger
2. Toyota Hilux
3. Mitsubishi Triton
4. Mitsubishi ASX (RVR on the home market)
5. Toyota RAV4
6. Mitsubishi Outlander (presumably the outgoing one)
7. Mazda CX-5
8. Nissan Navara
9. Suzuki Swift
10. Kia Stonic
 

Not a very discerning lot, are we? We say we care about the environment yet enough of us have helped fuel the second biggest contributor to the carbon emissions’ rise in the last 10 years: the crossover or SUV.

And I’ve driven those RVRs. Why are people buying, in 2021, a vehicle that feels like a taller, larger Colt from the 2000s?

I have no issue with those of you who really need an SUV or ute. But for those who pose, you aren’t helping yourself or your planet. And even if you bought some electrified variant, I thought it was universally understood (certainly for any of us alive during the 1970s fuel crises and those who observed the aerodynamic trend of the 1980s) that tall bodies and big frontal areas would consume more energy.

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Posted in cars, culture, New Zealand | No Comments »