There’s a lot of where advertising, marketing and tech have gone wrong on this blog, so what’s the right thing to do when you’re trying to sell your product? There’s the basic stuff we need to answer. We want people to buy our product, to solve a certain need, and they will do so because […]
Tag: advertising
Ad tech is suspect
Got to love the irrepressible Bob Hoffman. In his March 23 newsletter, he notes that Adlook studied target segments from popular data providers, and asked the people in those segments about themselves. I won’t spoil Bob’s entire list but the top two are: 47 per cent of the people who the data said were women […]
Another advocate for non-tracking ads
Again, not alone here, just ahead of the game (at least ahead in terms of public pronouncements; I’m sure Jon has had this in mind for some time). Post by @jon View on Mastodon With an excellent reply by Dan Seitz further down the thread (a direct quote since Vivaldi Social isn’t displaying […]
We do not do paid or guest posts—here’s why
I don’t know how much more abundantly clear we can make things on our sites when we say, for instance, at Lucire: ‘We receive multiple enquiries from SEO or “outreach” companies about paid or guest posts each day, and if you fall into this category, please do not contact us: it’s going to be no.’ […]
Kudos for Lucire; global trade sans the US; and our ads go tracker-free
Nice to see Lucire can still pick up kudos with Feedspot putting it into their top 100 fashion magazines, ranking it at 21st. Not bad after 27 years, and going on 28, with a fraction of the budget of the multinationals. We’re two behind Women’s Wear Daily, and three ahead of British Vogue. We do […]
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Why don’t we just stop tracking?
Not only is Linkedin OK with disinformation, thereby making itself complicit to fraud, it turns out verification isn’t that simple. I’ve said many times that I think most “apps” are just web browsers limited to a single site, but, in the interests of greater visibility, I relented and downloaded the Linkedin app. Like most apps, […]
More disinformation sploggers point to Semrush
More disinformation sploggers have owned up and blamed Semrush, not that they are taking their posts down. The latest: Hope you are doing well. First of all we are extremely sorry for using the keyword related to your name. We only use this as a keyword. According to the semrush this keyword has potential of […]
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Why ad tracking is bad: it puts democracy in jeopardy
An excellent reminder from Don Marti on just why ad tracking is bad on the web: The tracking is not there to identify the individual (the data doesn’t have to be accurate) but to enable getting the highest-priced ad onto the cheapest possible site Cross-context tracking puts higher value and lower value sites into competition […]
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The crunch time media face is nothing new
Talking Points Memo showed the amounts programmatic advertising brought in to them over the last eight years. (The above graphic is from their card preview on Mastodon.) I’ve never been convinced of programmatic since no one in the ad business could ever explain it in plain language. I say just figure out what’s on […]
A rejected PSA for the de-Googling community on Reddit
Pity, this was just removed from the De-Google subreddit. Oh well, you try to do a public duty as a netizen … Here it is, as I’m not about to let it go to waste—I was hoping to share the love a bit more so legitimate websites had the full story. We all probably know […]
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