A Lucire KSA spread with a copy of Lucire KSA underneath it.

License from us, not from US

A Lucire KSA spread with a copy of Lucire KSA underneath it.

Anti-American sentiment harming sales of your licensed fashion magazine? We have a solution for that. We still provide US coverage but without being US-owned. But, importantly, we recognize that there are great fashion, beauty, lifestyle and travel stories the world over.   I have had to think a lot about whether our country-of-origin effect is […]

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Baidu’s “AI” image enhancement tested: clever, but like a hallucination

Baidu has been offering “AI” enhancement of its images for a while, and yesterday I bit the bullet, created an account, and trialled it. It was a press image that I had in high-res, but Baidu’s image search, strangely, only had a low-res version of it. Could its “AI” turn it into a high-res image? […]

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Civility and self-righteousness don’t mix

There may be a group of people today who are far more tolerant and accepting, their numbers increased by young people who have grown up in a far more connected world, and have been exposed to more creeds and races than their forebears. That’s a good thing. And we should, rightly, be intolerant toward the […]

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These covers could be hazardous to your eyes

Of the public-domain paperbacks we’ve published, I like to think we’ve done a very decent job. In the case of A Farewell to Arms, we’ve had some custom because no one has published the book in its uncensored form till now. We’ve given something to the literary world and we finally fulfilled Ernest Hemingway’s wishes. […]

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Autocade turns 17

Copy of Autocade Year of Cars 2025 and an issue of Lucire on top of it.

Above: The latest entry on Autocade, the DS Nº 8.   March 8 isn’t etched into my memory as much as October 20—the birthdays of Autocade and Lucire respectively. Autocade, therefore, has just turned 17, and back in 2008, I certainly never expected it to exist as print yearbooks come the mid-2020s. As mentioned, I […]

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The beauty of not having something

I’ve told the story about not having Noelene Morris’s The Lettering Book as a child, because I knew the NZ$5 was outside my parents’ budget. Ultimately, this was a good thing and it led me to remember and create typeface designs, later becoming the first digital font designer in New Zealand. Another item came to […]

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A new edition of Confucius’ 論語, The Analects

  Our third random paperback is out: 論語 (The Analects), as recorded by the followers of Confucius. After this, we’re likely sticking with our usual Lucire and Autocade brands in our publishing business for the remainder of 2025. The decision to do The Analects came from inspiration from one of my closest friends in London, […]

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We do not do paid or guest posts—here’s why

I don’t know how much more abundantly clear we can make things on our sites when we say, for instance, at Lucire: ‘We receive multiple enquiries from SEO or “outreach” companies about paid or guest posts each day, and if you fall into this category, please do not contact us: it’s going to be no.’ […]

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Lucire receives second honour from Luxlife; Autocade reaches 41 million page views

Model in brown coat with Luxlife logo on the right.

Two items of good news on the digital end: Luxlife has named Lucire its best digital fashion magazine as part of its Style and Apparel Awards 2024; and Autocade, buoyed by some positive press coverage in Octane for our Year of Cars 2025, has reached the 41 million page-view milestone in just two months. The […]

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Six refreshed or brand-new company websites since 2021

I am going to give ourselves a pat on the back over the last few years of redesigns and site developments, helped to no small degree by getting all our sites off AWS (Amazon Web Services), which must be the most disempowering, retrograde set-up for hosting I have encountered in 30-plus years of working in […]

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