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The Persuader
My personal blog, started in 2006. No paid or guest posts, no link sales.
Archive for March 2023
27.03.2023
Not all of you will have caught the postscript to yesterdayâs post. I wanted to see if Google was doing as bad a job with other Wordpress-only websites, and one of the most famous is Quartz.
Sure enough, it was. Of the top 50 for site:qz.com, 33 pages were author, tag or category pages (letâs just say indices for want of a better term). Only 17 were articles.
Quartz is properly famous with a big crew, so the fact Google canât get a site: search right there, either, shows how bad things must be.
Hereâs where the articles appear based on each 10-result page in Google:
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In other words, on the first page, there was one article (in fifth). On the second page, two. The third page, happily, there were eight, but the number drops again for the fourth and fifth.
Itâs really not the behaviour you expect from a search engine, and as far as I know, till recently, Google operated normally.

How does Mojeek, whose spider and site operate normally, fare on this test? Better.
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Iâm not saying the massive number of author pages starting from page 3 is good, but at least Mojeek is putting them in later, which is what youâd expect. Iâd personally prefer they be later still, or not show up at all, for this type of search.
Out of fun, letâs look at Bing:
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Yes, there were a lot of repeats (probably around 40 per cent again) and Bing oddly could only deliver six results on the first page, but those results are roughly what youâd expect: a lot of articles and some top-level pages on the first page. It even allowed me to go beyond 56, which is an achievement. Other than the repeated results, Bing delivered results that were closer to what was expected.
Earlier today, I discovered one setting in a Wordpress SEO plug-in that allowed tag pages to be indexed on Lucireâs website. That was never a problem till now, but Iâve turned it off. Sorry, Whangarei residents. Iâve asked Google not to make you the fashion capital of the world by having your tag appear first.
On this blog, tag pages were already selected for exclusion, but Google prefers unchanging, static HTML, and thatâs another story.
Tags: 2023, Bing, Google, Mojeek, publishing, search engines, technology, USA Posted in business, internet, media, New Zealand, publishing, technology, typography, USA | No Comments »
26.03.2023
After the last post, you may be thinking: surely if my site was entirely PHP, Google wouldnât have a problem identifying which were the most important articles? They are the biggest search engine in the world and all that data would ensure that they knew how to rank the dynamic pages properly. They would have some idea, based on who is clicking on what, which pages should be placed up high in a site: search.
You might have been right in the past, but in 2023, youâd be wrong.
Just as with Lucire and my personal site (both of which are sites with a mixture of static HTML and dynamic PHP pages), Google does a terrible job. With Lucire, PHP drives the news section. The top PHP page Google shows with site:lucire.com comes in second, which is great, and itâs the main news page on the site. But beyond that, not a single PHP-driven news article appears in the top 100 results on Google. There are repeat pages, a bug that Google has introduced as it follows Bing in padding out the results.
There are some PHP pages though, namely pages containing tags. But even those make no sense in terms of ordering. The first is in no. 11, a PHP-generated index of pages tagged with Whangarei. I repeated the search and this result fell to no. 16. Other tags on the second page of results were for 2020 and Bulgari. There is no public tag cloud any more, but I seem to recall the actual top one is Lucire, followed by fashion.
So even on tags, Google gets the ranking very wrong in a site: search, and there is nothing on the site that would lead its spider to think Whangarei needed to be so high. The visits to the site do not bear this out as well.
When you look at a site like Lucire Rouge, which is entirely PHP, itâs an incredible surprise to find that its top pages are dominated by tags, categories and authorsâ pages, plus many contentsâ pages. These follow the home and contact pages. Again, there are no article pages in the top 100. You can find out for yourself using site:lucirerouge.com. Or better yet, try out a site you know and see if it follows the same pattern.

I recall there was a Wordpress SEO plug-in that helped you manage these, ridding you of the tag and other contentsâ pages, but Google never needed its hand held so badly before. And if I canât remember what that plug-in was or how it worked, how does the regular punter? (I have a feeling the plug-in we used became obsolete, or was it inside Wordpress as standard? Your guess is as good as mine. I couldn’t find it when I wrote this blog post, but then a lot of websites are no longer intuitive to use.)
With Lucire Men, also entirely PHP, you have to get to page 5 and result no. 43 before you encounter the first article; the first 42 are tag pages or other forms of contentsâ pages. Nos. 44, 45 and 46 are also articles. Then itâs back to the indices before page 6 shows all articles.
Individual dynamic pages or postsâthose generated by Wordpress, for instanceânow appear to be far too difficult for Google to handle. If your site uses Wordpress, expect Google to have difficulty with it now; it certainly answers why this blogâs visits have fallen so badly if Google no longer shows posts up top in a site: search. It means it doesn’t really rate them, so how on earth would I expect them to show up in a search for the topics being covered?
It’s pretty disappointing to see Google search fall so quickly in such a short space of time.
Of course there are exceptions, and Google seems to do reasonably well on a site:autocade.net search. That site, run on Mediawiki, is all PHP as well, and the results are today as I recall them ages ago. The ones up top have been pretty popularâcertainly they are for models that are among the top pages on the site. And thatâs how Google should behave. Goodness knows why it canât handle Wordpress properly any more.
The only oddity here is that Google estimates it has 2,960 results. Mojeek, the search engine whose spider works properly and delivers results as expected, has 3,277. It’s probably the first site I’ve observed where Mojeek has more pages indexed than Google. Is it the beginning of the shift where Mojeek has a larger and more relevant index than Google?

PS., 9.42 p.m. UTC: Sure enough, it’s not just us. Quartz is pretty famous, and they’re run off Wordpress exclusively. Most of their top pages for site:qz.com are tag and author ones, too, though their first article, one which I couldn’t imagine would be their top story, appears as result no. 5. Quartz gets a ton of traffic, but Google can’t do right by them, either.
Tags: 2023, Autocade, Bing, Google, JY&A Media, Lucire, Lucire Men, Lucire Rouge, Mojeek, search engine, Wordpress Posted in internet, media, publishing, technology, USA | No Comments »
25.03.2023
That was short-lived. Bingâs back to offering 55 results for Lucire, and when you go through them, c. 40 per cent are repeated from page to page. However, a lot of the results are from the 2020s now, of both static and dynamic pages, so thatâs something. Thereâs still a handful of truly ancient pages that havenât been linked for decades, too.
This blogâs views are down dramatically, though as I havenât fed in site:jackyan.com often into any search engine, itâs hard to say what the cause is. However, itâs more likely than not that Google has caused this, because this very search nets only results for static pages until page 7 except for the home page of this blog.
I note from a search of this blog that the first time site:jackyan.com is recorded was in July 2022, and I had checked Google. Obviously nothing had jumped out back thenâit would have jumped out at meâand Googleâs pivot to antiquity, is a recent phenomenon. Even on January 16, 2023, I didnât note that anything was strange with a Google search I performed.
No, it was this month when I noticed how old the Google results were for this domain.
Here are the first 50 results visualized.

It’d be fine if the year was 2013, since most of the pages that Google shows up top are from that year. The rest are older.
I know thereâs an argument for removing obsolete pages, but I am of the earlier school of thinking where webmasters were advised:
- donât make 404s: if the page still exists then just let it be there, because
- if itâs not linked from anywhere current, it wonât show up, or show up later in the results;
- search engines will downrank things that are buried or only linked from pages that are deep within the site, and uprank things that are current and linked from more recently crawled pages.
When it comes to Google, these were truths as well, but it appears after 20-odd years, they are no longer.
Put simply, Google has real trouble indexing dynamic pages and ranking them highly, and the same is found with site:lucire.com. That means this blogâs entries are no longer being found or ranked highly.
What should the behaviour be? Mojeek is instructive, since the spider behaves as a spider should and the results show a more normal mix of static and dynamic. I should note that despite Bingâs obvious limitations (though at the time of writing it claims it has 1,860) it manages to include static and dynamic, too, with two dynamic in the top 10, and eight (one of which is a repeat) in slots 11â20. Overall, itâs closer to what one expects, too.
Below is the same graph for Mojeek.

The lesson? Got dynamic pages, like a Wordpress blog? New content in that blog? Then donât expect much from Google as it clearly prefers static HTML. It has followed what Bing was last year, a repository for antiquity. Bingâs index may be shot, but it no longer is about the old stuff. Letâs hope Google, as it copies Bing, gets back into delivering more relevant results as well, and has a spider that functions in the way we all understand. For a market leader, it sure seems pretty clueless.
All the more reason to use Mojeek then.
Tags: 2023, Bing, blogosphere, Google, Microsoft, Mojeek, publishing, search engines, technology, Wordpress Posted in business, design, internet, media, publishing, technology | No Comments »
24.03.2023
The Hon Debbie Ngarewa-Packer MP was right when she questioned our governmentâs decision to ban Tiktok from parliamentary devices.
If itâs about foreigners getting hold of data, then why not ban Facebook and Instagram?
Last I looked, Tiktok had not, unlike Facebook, been party to any genocides.
Parliamentary Services says at least Meta is American and operates in line with our values. So being party to genocide is in line with our values? So information leaking to the likes of Cambridge Analyticaâand its effects on democracyâare in line with our values?
Itâs all about hopping on an occidental bandwagon over unproven claims that Tiktok hands stuff over to the PRC.
And if it is proven, then let us see the proof.
Letâs say our government doesnât have the proof but itâs using Edward Snowdenâs revelations about the US as a proxy of how data from social media companies wind up with their governments. Thatâs actually a fair point and we should expect that itâs probably happening. We can make a pretty reasoned guess that it is.
In that case, itâs all the more reason we should consider banning the lot of them, not just Tiktok. Keep our data in our country.
Remember, we’re not banning any of these platforms from private citizens, just what can be used by our Parliament. If it’s about private citizens, I’d be advising that we take out known disinformation ones, which are often funded or manipulated by shady overseas backers or even nation states. They’re literally placing New Zealanders in harm’s way. That would mean a pretty wide net, too, and I imagine no one in power would want to wield that responsibility. Or that the penny will drop, as it usually does, 10 years too late. (Hello, readers of 2033!)
Literally as I was completing the title and meta (small m) description fields for this, this Mastodon post from an ethics’ professor appeared.
In case it ever disappears, she writes:
As your resident TikTok micro-celebrity + tech ethics/policy professor, I have a lot of feelings about the proposed TikTok ban. I think that this statement from Evan Greer of Fight for the Future articulates some points well. If the sole argument is “but China” I would very much like to see something beyond speculation. And if it’s just not that, then go after Meta too. And either way maybe you could pass LITERALLY ANY DATA PRIVACY LAWS.

The image is from the Fight for the Future website, and the text reads:
âIf it werenât so alarming, it would be hilarious that US policymakers are trying to âbe tough on Chinaâ by acting exactly like the Chinese government. Banning an entire app used by millions of people, especially young people, LGBTQ folks, and people of color, is classic state-backed Internet censorship,â said Evan Greer (she/her), director of Fight for the Future. âTikTok uses the exact same surveillance capitalist business model of services like YouTube and Instagram. Yes, itâs concerning that the Chinese government could abuse data that TikTok collects. But even if TikTok were banned, they could access much of the same data simply by purchasing it from data brokers, because there are almost no laws in place to prevent that kind of abuse. If policymakers want to protect Americans from surveillance, they should advocate for strong data privacy laws that prevent all companies (including TikTok!) from collecting so much sensitive data about us in the first place, rather than engaging in what amounts to xenophobic showboating that does exactly nothing to protect anyone.â
Tags: 2023, Aotearoa, China, Douyin, Facebook, government, Instagram, law, New Zealand, privacy, technology, Tiktok, USA, xenophobia Posted in China, globalization, internet, New Zealand, politics, technology, USA | No Comments »
17.03.2023
The gargantuan full-size 1971â6 Pontiacs (Laurentian, Catalina, Parisienne, Bonneville, Grand Ville and Grand Safari) went up on Autocade last week, and they reminded me of the golden era of Pontiac illustrations. That era didnât stretch into the 1970s that much: you saw them for the 1967s through to the 1971s, before photography took over.
I had some saved up over the years on the hard drive, and a few went into my blog gallery when that was still public (Google will have you believe it still is, with a lot of their top 50 devoted to it; so much for that search engine updating quickly).
First up is the 1967 Bonneville, with its sharp, new grille emphasizing width and sportiness. I believe this image came by way of Twitter, pre-Musk.

Hereâs the 1969 Bonneville, probably the year that was the zenith for a lot of GM divisionsâ designs.

Iâm unclear on the origins of this scan, but it was shared on OnlyKlans when I used it. Itâs the 1969 Firebird 400.

From the gallery are the 1969 GTO convertible and Firebird, showing just how right these two designs were for the era.

And here are two 1971 Canadian Pontiacs, the Laurentian and the Parisienne Brougham, which sat on the 124 in wheelbase rather than the 126 in of the US Bonneville, Grand Ville and Grand Safari that year. You can feel the white country club of the 1960s just barely hanging on before the decade gave way to more brown shades and gritty urban decay. The garish pointy noses (which Bunkie Knudsen tipped Ford off to when he went to work there) and vinyl roofs all contributed to a heaviness that the decade characterizes for me.


Tags: 1960s, 1967, 1969, 1970s, 1971, 2023, advertising, Autocade, car, GM, illustration, JY&A Media, marketing, Pontiac, USA Posted in cars, culture, design, marketing, publishing, USA | No Comments »
12.03.2023
In quite an unexpected about-turn, Bing began spidering Lucireâs website again, and not just the old stuff. A site:lucire.com search actually has pages from after 2009 now, and while 42 per cent of results still get repeated from page to page, there are actually pages from the 2010s and the 2020s.
There are still a few ancient pages that have not been linked for a long time. And while Bing claims it has 1,420 results now (considerably more than 10), it wonât show beyond the 56 mark, so some things havenât changed much.
Still, itâs a positive development worth reporting. The new pages at Autocade also seem to have made it on to Bing, almost instantaneously, or at least within a couple of hours (although Bing claims it only has 22 results for site:autocade.net, a far cry from the 5,000-plus actually on there).
But for the sake of fairness, hereâs how Bingâs looking in terms of year breakdowns among the top 50 results (with the repeats taken out). The pattern is beginning to resemble a real search engine’s.

Contentsâ pages â
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Maybe that ChatGPT foray gave the search team more money so it can start plugging the servers back in.
Still, I wonât be returning to Duck Duck Go as a default. Bingâs 1,420 is still a fraction of what Mojeek has for Lucire, and who wants to expose their internal-search users to Microsoft?
Iâll see if I can update the spreadsheet soon as I wouldnât want you to think I only did so when there was bad news.
PS.: Here’s the spreadsheet containing Bing’s claimed number of results from a random (randomly among ones I could think of when I first began this analysis) selection of websites. Not universally up at Bingâthough Microsoft has more pages on itself than it has done for a while. Cf. the previous one here. Mojeek is the only one consistently adding pages to its record.

Tags: 2023, Bing, Google, Lucire, Microsoft, Mojeek, publishing, search engine, technology Posted in interests, internet, media, New Zealand, technology, USA | No Comments »
12.03.2023
This is one of the more fascinating type design stories Iâve come across in ages. Jens Kutilek has revived a very unlikely typeface: the IBM Selectric version of Univers in 11 pt.

A lot of us will have seen things set on a Selectric in the 1970s, especially in New Zealand. Iâve even seen professional advertisements set on a Selectric here. And because of all that exposure, it was pretty obvious to those of us with an interest in type that all the glyphs were designed to set widths regardless of family, and the only one that looked vaguely right was the Selectric version of Times.
Jens goes into a lot more detail but, sure enough, my hunch (from the 1980s and 1990s) was right: Times was indeed the starting-point, and the engineers refused to budge even when Adrian Frutiger worked out average widths and presented them.
Itâs why this version of Univers, or Selectric UN, was so compromised.
What I didnât know was that Frutiger was indeed hired for the gig, to adapt his designs to the machine. I had always believed, because of the compromised design, that IBM did it themselves or contracted it to a specialist, but not the man himself.
Thereâs plenty of maths involved, but the sort I actually would enjoy (having done one job many years ago to have numerous type families meet the New Zealand Standard for signage, and having to purposefully botch the original, superior kerning pairs in order to achieve it).
I think I kept our IBM golfballs, which carried the type designs on them, and hopefully one day theyâll resurface as theyâre a great, nostalgic souvenir of these times.
What is really bizarre reading Jensâs recollection of his digital revival is that itâs set in Selectric UN 11 Medium (an excerpt is shown above). Here is type that was set on to paper, now re-created faithfully, with all of its compromises, for the screen. Heâs done an amazing job and it was like reading a schoolbook from the 1970s (but with far more interesting subject-matter). Those Selectric types might not have been the best around, but the typographic world is richer for having them revived.
The hits per post here have fallen off a cliff. I imagine we can blame Google. Seven hundred was a typical average, but now I’m looking at dozens. I thought they’d be happy with my obsession over Bing being so crappy during 2022, but then, if they’re following Bing and not innovating, maybe they weren’t. Or that post about their advertising business being a negligence lawsuit waiting to happen (which, incidentally, was one of the most hit pieces over the last few months) might not have gone down wellâit was a month after that when the incoming hits to this blog dropped like a stone. Maybe that confirms the veracity of my post.
I’m not terribly surprised. And before you think, ‘Why would Google care?’, ‘Would they bother targeting you?’ or ‘You are so paranoid,’ remember that Google suspended Vivaldi’s advertising account after its CEO criticized them, and in the days of Google Plus, they censored posts that I made that were critical of them. Are they after me? No, but you can bet there are algorithms that work to minimize or censor sites that expose Google’s misbehaviour, regardless of who makes the allegations, just as posts were censored on Google Plus.
Tags: 1960s, 1970s, 2022, 2023, Adrian Frutiger, censorship, design, fonts, Google, IBM, technology, typeface design, typefaces, typography Posted in design, interests, internet, New Zealand, technology, typography, UK | No Comments »
08.03.2023
The demise of Twitter continues. Today I saw, while heading back to Tawa from PapakĹwhai, the aftermath of a seven-vehicle accident (three cars, four commercial vehicles) on the opposite side of State Highway 1.
I posted this on Mastodon, and, made an exception and did a fresh message on OnlyKlans, I mean, Twitter. You know, the website where they let Nazis back in, and where today its proprietor mocked a disabled man with muscular dystrophy. Seems to be in keeping in a country where certain states are going after trans people and womenâs rights that a disabled man would be next.
Net result of the posts in the first hour and a bit: four favourites and four boosts on Mastodon.
Absolutely nothing on Twitter.
I admit the messages were not identical and I called Twitter âOnlyKlansâ, which might have ensured it didnât get seen. Thatâs with hindsight. But since 2022, during a lot of which I had a cross-poster going between the two sites, this has been typical. Twitter engagement began to decline while Mastodonâs rose. Getting to eightânil is completely on trend as Iâve had crickets to other Tweets, too.
Iâll know for next time. There really is no point, even when doing a public service, to announce a thing on OnlyKlans.
And the last few companies I Tweeted, because there were no other contact points (no phone numbers, no email addresses), didn’t reply, with the exception of Fiverr (who dealt with someone selling fake services). Google, of course, I expected nothing from, but Scottish Pacific Finance couldn’t be bothered, either.
This seems appropriate:
And this is useful context to the fediverse:
Tags: 2023, Aotearoa, cartoon, fediverse, human rights, humour, Mastodon, New Zealand, Porirua, Twitter, Wellington Posted in culture, humour, internet, New Zealand, politics, social responsibility, technology, USA, Wellington | No Comments »
06.03.2023
Paris Marx makes a very good case about Elon Musk wanting to relive the good olâ days when he was doing start-ups at the beginning of the millennium. Itâs why things at Twitter are as bad as they are: Muskâs nostalgia. Itâs well worth a read if youâre interested in whatâs going on at OnlyKlans, as Marx probably nails it far better than a lot of other commentators.
There were aspects of the good old days I liked, too. Better CPM rates for online ads. Way more creativity in web design, as well as experimentation. The fact I could balance doing brand consulting, typeface design, and publishing. That helped my creativity flow. But these are rose-coloured glasses; thereâs plenty about my current life that is far better than those hairy start-up days.
If thereâs one thing Iâve learned in half a century on earth is that you canât re-create the past. And even if you could, it wouldnât be as good as how you remembered it.
Iâm often nostalgic for those early days in Hong Kong and that mega-fantastic day of the Tung Wan Hospital fair in 1975 (or was it â76?), where I got to go in the bucket of a Simon Snorkel fire engine. Wonderful day. But at the time I couldnât drive (I was three), so you canât have it all.
And millennium me running Lucire might have been having fun in terms of breaking new ground, but Iâd much rather be where I am now having talked to Rachel Hunter and putting her on the home page (and in two print editions). Our stories are also heaps better than what they were in the late 1990s.

Just enjoy the moment and make the most of where you are at. Iâve projects I want to return to, too, but if I do, I wonât be assuming the year is 2000 and working in an area I donât know that much about, while annoying all the people around me.
Tags: 1970s, 1975, 1976, 1990s, 2000, 2023, celebrity, design, Elon Musk, Hong Kong, Lucire, nostalgia, publishing, Twitter, web design Posted in business, design, Hong Kong, internet, New Zealand, publishing, technology, USA, Wellington | No Comments »
06.03.2023
Is Google now the Wayback Machine, too?
Since I havenât used Google regularly since 2010, I canât do whatâs called a longitudinal study, though when I started examining search engine results for Lucire after Bing tanked last year, nothing in my Google searches jumped out at meâtill earlier in 2023.
I guess wherever Bing goes, Google follows, since theyâre not really innovatorsâthey did well in search, but everything else seems to be about following or acquiring.
With Bing becoming Microsoftâs Wayback Machine, Google followed suit, as revealed when I did site:lucire.com searches. But was it the exception?
Not really: site:jackyan.com still shows my mayoral campaign pages, even though they havenât been linked since the day before the 2013 mayoral election. And site:jyanet.com, which I tried at the weekend, has some ancient things, there, too.
Like Bing, Google has some trouble crossing into this side of 2010.
Letâs look at the top 10.

1. Home page. Current, so thatâs good. And at least itâs the home page. Bing doesnât always give you one.
2. CAP Online, last updated 2008, and very sporadically between 2001 and 2008. I donât think weâve linked it since then. Maybe, at best, a year later.
3. Lucireâs original home page from 1997. This hasnât been linked since we got Lucire its own domain in 1998â25 years ago.
4. Our press information pages. Fair enough, and current.
5. JY&A Media. Relevant and currently linked.
6. JY&A Consultingâs old page. Hasnât been linked by us since 2010. I imagine some might still link to it? But it gets a 404, and has done for a long time. Why rank it so highly?
7. JY&A Fonts. Current and relevant; I would have thought it would rank more highly.
8â10. Press releases from between 2007 and 2009.
Iâve benefited from search engines grandfathering things, but I really couldnât believe my eyes with pages we havenât linked to in anywhere between 13 and 25 years. And not that many people would have maintained their links to these pages, either. Certainly the Fonts and Media pages should be up further with links in, and current internal links on our site.
For (6), I donât have the knowledge to do 301s and a refresh page might penalize jya.co, where the Consulting website is today.
When we took the site to HTTPS last year, both experts and friends told me that it would take a matter of days or weeks for Google to restore its position; that one would not get penalized for going to a secure server. That, I discovered, was not the case. Search engines don’t update, not as regularly as you might think. If what I am seeing is any indication, search engines in 2023 have massive trouble updating, and the top 10 reflect the status of your website as it was a long time ago. For jyanet.com, the top 10 would be perfect if it was 2009; for jackyan.com, itâs how things were in 2013; and for lucire.com, itâs a bit more of a hybrid of what was current in 2005 (framesets! And the old entertainment page) and some pages from after 2011 (including current home and shopping pages).
I donât care how Google defends itself or blames others for its decreasing ability to find relevant pages; itâs blatantly obvious its search has worsened.
Tags: 2023, Google, Jack Yan & Associates, search engine, search engines Posted in business, internet, publishing, technology, USA | No Comments »
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