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The Persuader
My personal blog, started in 2006. No paid or guest posts, no link sales.
Posts tagged ‘UK’
24.07.2022
One more, and I might give the subject a rest. Here I test the search engines for the term Lucire. This paints quite a different picture.
Lucire is an established site, dating from 1997, indexed by all major search engines from the start. The word did not exist online till the site began. It does exist in old Romanian. There is a (not oft-used) Spanish conjugated verb, I believe, spelt the same.
The original site is very well linked online, as you might expect after 25 years. You would normally expect, given its age and the inbound links, to see lucire.com at the top of any index.
There is a Dr Yolande Lucire in Australia whom I know, who Iâm used to seeing in the search engine results.
The scores are simply for getting relevant sites to us into the top 10, and no judgement is made about their quality or relevance.
Google
lucire.com
twitter.com
lucire.net
instagram.com
wikipedia.org
linkedin.com
facebook.com
pinterest.nz
neighbourly.co.nz
âI hate to say it, as someone who dislikes Google, but all of the top 10 results are relevant. Fair play. Then again, with the milliards it has, and with this as its original product, it should do well. 10/10
Mojeek
scopalto.com
lucirerouge.com
lucire.net
lucire.com
mujerhoy.com
portalfeminino.com
paperblog.com
dailymotion.com
eldiablovistedezara.net
hispanaglobal.com
âMojeek might be flavour of the month for me, but these results are disappointing. Scopalto retails Lucire in France, so thatâs fair enough, but disappointing to see the original lucire.com site in fourth. Fifth, sixth, seventh, ninth and tenth are irrelevant and relate to the Spanish word lucir. Youâd have to get to no. 25 to see Lucire again, for Yolaâs website. Then itâs more lucir results till no. 52, the personal website of one of our editors. 5/10
Swisscows
lucire.net
wikipedia.org
lucire.com
spanishdict.com
lucire.net
lucire.com
drlucire.com
facebook.com
spanishdict.com
viyeshierelucre.com
âConsidering it sources from Bing, it makes the same mistakes by placing the rarely linked lucire.net up top, and lucire.com in third. Fourth, ninth and tenth are irrelevant, and the last two relate to different words. Yolaâs site is seventh, which is fair enough. 6/10
Baidu
lucire.net
lucire.com
lucire.cc
lucire.com
kanguowai.com
hhlink.com
vocapp.com
forvo.com
kuwo.cn
lucirehome.com
âInteresting mixture here. Strange, too, that lucire.net comes up top. We own lucire.cc but itâs now a forwarding domain (it was once our link shortener, up to a decade ago). Seventh and ninth relate to the Romanian word strÄlucire and eighth to the Romanian word lucire. The tenth domain is an old one, succeeded a couple of years ago by lucirerouge.com. Not very current, then. 7/10
Startpage
lucire.com
lucire.com
lucire.net
instagram.com
wikipedia.org
linkedin.com
facebook.com
pinterest.nz
fashionmodeldirectory.com
twitter.com
âAll relevant, as expected, since itâs all sourced from Google. 10/10
Virtual Mirage
lucire.com
instagram.com
wikipedia.org
lucire.net
facebook.com
linkedin.com
pinterest.nz
lucirerouge.com
nih.gov
twitter.com
âI donât know much about this search engine, since I only heard about it from Holly Jahangiri earlier today. A very good effort, with only the ninth one being irrelevant to us: itâs a paper co-written by Yola. 9/10
Yandex
lucire.com
lucire.net
facebook.com
twitter.com
wikipedia.org
instagram.com
wikipedia.eu
pinterest.nz
en-academic.com
wikiru.wiki
âThis is the Russian version. All are relevant, and they are fairly expected, other than the ninth result which Iâve not come across this high before, although it still relates to Lucire. 10/10
Bing
lucire.net
wikipedia.org
lucire.com
spanishdict.com
lucire.com
facebook.com
drlucire.com
spanishdict.com
twitter.com
lucirahealth.com
âHow Bing has slipped. There are sites here relating to the Spanish word lucirse and to Lucira, who makes PCR tests for COVID-19. One is for Yola. 7/10
Qwant.com
lucire.net
wikipedia.org
spanishdict.com
drlucire.com
spanishdict.com
tumblr.com
lucirahealth.com
lacire.co
amazon.com
lucirahealth.com
âFor a Bing-licensed site, this is even worse. No surprise to see lucire.com gone here, given how inconsistently Bing has treated it of late. But there are results here for Lucira and a company called La Cire. The Amazon link is also for Lucira. 3/10
Qwant.fr
lucire.net
wikipedia.org
reverso.net
luciremen.com
lucire.com
twitter.com
lacire.co
lucirahealth.com
viyeshierelucre.com
lucirahealth.com
âThe sites change slightly if you use the search box at qwant.fr. The Reverso page is for the Spanish word lucirĂ©. Sixth through tenth are irrelevant and do not even relate to the search term. Eleventh and twelfth are for lucire.com and facebook.com, so there were more relevant pages to come. The ranking or relevant results, then, leaves something to be desired. 5/10
Duck Duck Go
lucire.com
lucire.net
wikipedia.org
spanishdict.com
drlucire.com
spanishdict.com
lucirahealth.com
amazon.com
lacire.co
luciremen.com
âWell, at least the Duck puts lucire.com up top, and the home page at that (even if Bing canât). Only four relevant results, with Lucire Men coming in at tenth. 4/10
Brave
lucire.com
instagram.com
twitter.com
wikipedia.org
linkedin.com
lucire.net
facebook.com
fashion.net
wiktionary.org
nsw.gov.au
âFor the new entrant, not a bad start. Shame about the smaller index size. All of these relate to us except the last two, one a dictionary and the other referring to Yolande Lucire. 8/10
The results are surprising from these first results’ pages.
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Google
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Yandex
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Startpage
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ââ Brave
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âââ Baidu
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âââ Bing
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ââââ Swisscows
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âââââ Mojeek
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âââââ Qwant.fr
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ââââââ Duck Duck Go
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âââââââ Qwant.com
It doesn’t change my mind about the suitability of Mojeek for internal searches though. It’s still the one with the largest index aside from Google, and it doesn’t track you.
Tags: 2020s, 2022, Baidu, Bing, China, Duck Duck Go, France, Google, language, Lucire, Microsoft, Mojeek, Qwant, research, Russia, search engines, technology, UK, USA, World Wide Web, Yandex Posted in China, France, internet, publishing, technology, UK, USA | 2 Comments »
17.07.2022
It was disappointing to note that after switching to HTTPS, and signing on to Bing Webmaster Tools, the search engine results for those sites of ours that made the change are still severely compromised.
Iâve written about searches for my own name earlier, where my personal and company sites lost their first and second positions on all search engines that I knew of after we made the switch. Only Google has my personal site back up top, with the company site on the middle of the second page. Bing has my personal site at number two, and Iâd love to tell you where the company site is, but their search engine results’ pages wonât let me advance beyond page 2 (clicking ‘next page’ lands you back on the same page; clicking â3â and above still keeps you on p. 2). Duck Duck Go, which uses Bing results, has it well below thatâI gave up looking. And this is after I signed up to Bing Webmaster Tools in the hope I could get the sites properly catalogued.
Itâs a real shame because Duck Duck Go has been my default for 12 years this August.
However, it was the loss of search results for Lucire that really bothered me. Hereâs a site thatâs 25 years old, with plenty of inward links, and c. 5,000 pages. Before the switch to HTTPS, the popular search engines had thousands of pages from our site. These days, Bing and Duck Duck Go tell me they have dozens of pages from Lucireâs website. Again, only Google seems to have spidered everything.
When I check Bing Webmaster Tools, the spidering has been shockingly poor.
The received wisdom that you should have HTTPS instead of HTTP to do better in search engines is BS, and the belief that search engines will eventually catch up has also not been realized. We made the switch in March, and Iâm to believe that Bing hasnât completed the indexing of our sites.
Are they using the same computers New Zealand banks do? (Cheques used to clear overnight in the 1970s, and now banks tell us that even electronic payments can take days. When we last used cheques, they were telling us they would take five to seven days. Ergo, bank computers are slower today than in 1976.)
The real downer is that Lucireâs website search box is powered by Duck Duck Go, so our own site visitors canât find the things they want to look for. If you believe some of the search engine marketing, over 40 per cent of site visitors use your search function.
What to do?
I began looking at having an internal search again. We used to have a WhatUSeek (later SiteLevel) internal site search, but that siteâs search functions appear to be dead (the site is still live). A user on Mastodon recommended Sphinx Search, an open-source internal site search, but the instructions were too complex. I even saw real computer geeks having trouble. The only one that I could understand was called SphiderâI could follow the instructions and knew enough about PHP and MySqlâbut it was last updated many years ago, and successive projects also looked a bit complex.
A Google internal search was absolutely out of the question, as I have no desire to expose our readers to trackingâwhich is why so many other Big Tech gadgets have been removed from our site(s). Baidu and Yandex also have very limited indices for our sites.
I am very fortunate to have tried Mojeek again, a British search engine recommended to me by Matias on July 2. What I didnât know then was Mojeek has its own spider and its own index, so it doesnât have to license anything from Bing. And, happily, it claims to have 3,535 results from lucire.com, which might not be as good as Googleâs 5,830, but it beats Bingâs 50 earlier todayâin fact, at the time of writing, it showed a grand total of 10. Thatâs how bad itâs got. Duck Duck Go now has 48, also down from a few thousand before March.
Like Google, it seems to have coped with the switch to HTTPS without falling to pieces! And guess what? For a search of my own name, my personal site is number one, and our work site is number two. Presumably, Mojeek is the only search engine which coped and behaved exactly as the experts said!
You can imagine my next move. Mojeek has a site search, so now all Lucire searches are done through it. And readers can actually find stuff again instead of coming up nearly empty (or having very irrelevant results) as they have done for months.
Duck Duck Goâs lustre had been wearing off as there were recent allegations that its browser allowed Microsoft to track its users, something which Duck Duck Go boss Gabriel Weinberg personally denied on Reddit, saying that users were still anonymous when loading their search results.
I still have good memories of chatting to Gabriel in the early days and figuring out ways of spreading the word on Duck Duck Go. My contribution was going to hotels and changing the search defaults on business centre computers. Back then I had the impression Duck Duck Go did some of its own spidering, but these days, if Bing has a shitty index for your site, the Duck will follow suit. And with HTTPS not living up to its promise, thatâs simply not good enough.
Tonight, Mojeek is very much the site of the day here, and I heartily recommend you try it out. Iâve switched the desktop to Mojeek as a default, and Iâll see how it all progresses. Right now I feel it deserves our support more than Duck Duck Go. Finally, we might truly have an alternative to Google, and itâs run from the UKâs greenest data centre. With our servers now being greener, too, running out of Finland, the technology is starting to match up to our beliefs.

Google, the biggest index of them all

Mojeek, a creditable second place

This is it on Bing: a 25-year-old history on the web, and it says it has 10 pages from lucire.com. Altavista, Excite and Hotbot had more in the 1990s

Duck Duck Go is slightly better, with 48 resultsâdown from the thousands it once had
After switching to HTTPS
Number of results for lucire.com
Google: 5,830
Mojeek: 3,535 (containing the word Lucire, as term-less searches are not allowed)
Duck Duck Go: 48
Bing: 10
Number of results for jackyan.com
Google: 878
Mojeek: 437 (containing the term “Jack Yan”)
Duck Duck Go: 54
Bing: 24
Number of results for jyanet.com
Google: 635
Mojeek: 297 (containing the word jyanet)
Duck Duck Go: 46
Bing: 10

Presumably the only search engine that could handle a server going from HTTP to HTTPS and preserving the domains’ positions
Tags: 2022, Bing, computing, Duck Duck Go, environment, Google, JY&A Media, Lucire, Mastodon, Microsoft, Mojeek, privacy, publishing, search engine, search engines, software, technology, UK Posted in business, internet, publishing, technology, UK | 1 Comment »
10.07.2022
Sean O’Grady puts into his opinion piece what so many of us have said. He does it far better than I could.
They backed Johnson through the Dominic Cummings scandal, through the resignations of two ethics advisers, through the scandal of a party donor paying for the decoration of his flat, through the mishandling of the pandemic and the mismanaging of Brexit with a rotten deal, Partygate and law breaking, an unlawful prorogation of parliament and breaking treaties and international law, allegedly trying to get Carrie a ÂŁ100,000 job and Wilfred a ÂŁ150,000 treehouse, depriving kids of free school dinners ⊠and much, much more âŠ
So itâs not just Johnson whoâs morally compromised, but the whole Tory party, with rare exceptions. They are all guilty men and women because they voted for him, campaigned for him, sustained him, lied for him and generally disgraced themselves and the country in the process. They were all members of the cult of Boris, and they knew exactly what he was.
They didnât care because he was a winner. He hasnât suddenly turned nasty â he was like this since about the age of eight. Heâs outlived his usefulness to them, but if they thought the devil incarnate could win them the next election theyâd be signing his nomination papers right now. Parties tend to get the leaders they deserve.
Sunak, Javid and others are in no position to be preaching about integrity. If seeing the monarch mourn her husband whilst sitting alone due to COVID-19 restrictions at the same time Johnson partied at his ‘work event’ didn’t concern them, are we to believe that they are one bit concerned about sexual assault? Pull the other one.
If the Tories are smart, they’ll go for someone well outside this band of muppets. But as O’Grady also states, ‘Your next PM, like Johnson, will be chosen by about 90,000 mostly elderly, reactionary and unrepresentative members of the Conservative Party.’ In such cases, name recognition and familiarity will decide the next leader. Sadly, that’s unlikely to be anyone from the moderate wing of the Conservative Party. That is now a minority.
Will they promote a better culture than Johnson did? Possibly. If they have some sense of organization and leadership. But that alone is not going to fix the UK’s problems. Ideologues should not come before pragmatists, but it’s hard to see any other outcome given what the Conservative Party has become.
Tags: 2022, Boris Johnson, Conservatives, deception, ethics, media, newspaper, politics, scandal, The Independent, UK Posted in culture, leadership, media, politics, UK | No Comments »
02.07.2022
Here are July 2022âs imagesâaides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month.
Tags: 1960s, 1967, 1968, 1969, 1970s, 1971, 1975, 1977, 1978, 1980s, 1986, 1987, 2007, 2010s, 2011, 2013, 2018, 2019, 2020s, 2022, actors, actresses, advertisement, advertising, Apple, Audi, Bertone, BL, book, Boris Johnson, British Leyland, car, celebrity, Chrysler, CitroĂ«n, design, Elle, Europe, Ferrari, film, Ford, France, Germany, GM, Hachette, humour, ITC, James Bond, Japan, Lamborghini, language, magazine, magazine design, Marcello Gandini, Mastodon, Mazda, McLaren, media, modelling, modernism, newspaper, Opel, Peugeot, Porsche, PSA, publishing, Renault, retro, Roger Moore, science fiction, social media, Spain, supermodel, technology, The Persuaders, Tony Curtis, Toyota, Triumph, TV, Twitter, UK, USA Posted in cars, culture, design, France, gallery, interests, marketing, media, politics, publishing, technology, UK, USA | No Comments »
07.06.2022

On to more positive things. Earlier this year, Luxlife got in touch with us, to say Lucire had been shortlisted for their awards. It was later confirmed that we had become their ‘Most Pioneering Online Fashion Magazine 2022â, which I was very happy aboutâespecially as we started 25 years ago.
The judges did know of our UNEP partnership, and the fact we had diversified into print in 2004 (and kept that going in different countries). These points differentiate us from pretty much every fashion magazine. The fact family (namely my father) helped keep things going even during the toughest times, including the GFC, also distinguishes usâand a lot of this success is down to him.
You can read our release here, and I mention it on the Lucire website, too.
I was also stoked to see my interview with Komoneed go online. Komoneed is an online community providing global and local knowledge on sustainability, while avoiding false and unfounded information. You can even read it in German, and I had to clarify to a few people that no, I’m not fluentâthis was thanks to Komoneed’s translators. The Aston Martin is also not mineâthis was a press car from 2007, but I said to Komoneed they could pick whatever photos they wanted from our photo gallery. In fact, I’m still very proud of the story I wrote on the car 15 years ago.

Tags: 2022, Aston Martin, Australia, environment, fashion, Germany, interview, JY&A Media, Komoneed, Lucire, Luxlife, luxury, New Zealand, press coverage, publishing, sustainability, UK Posted in cars, internet, leadership, media, New Zealand, publishing, social responsibility, UK | No Comments »
03.06.2022
Here are June 2022âs imagesâaides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month.
Notes
Most of these are self-explanatory, though the Göteborgs-Posten newspaper page with Panos Papadopoulos gets a mention. Panos name-drops me about his autobiography.
Tags: 1960s, 1964, 1965, 1966, 1967, 1970, 1970s, 1977, 1979, 1980s, 1982, 1985, 1987, 2015, 2022, actress, advertisement, airline, AMC, beauty, book, Brexit, car, celebrity, England, film, Ford, Germany, Göteborg, Göteborgs-Posten, humour, Instagram, James Bond, London, marketing, media, Medinge Group, modelling, modernism, newspaper, Nissan, Panos Papadopoulos, Philips, retro, Robert Brownjohn, Roger Moore, Sean Connery, sexism, Sweden, TV, Twitter, UK, USA Posted in branding, cars, culture, gallery, humour, interests, internet, marketing, politics, TV, UK, USA | No Comments »
17.05.2022

[Originally posted in Lucire] Toward the end of next week, Panos Papadopoulosâs autobiography, Panos: My Life, My Odyssey, comes out in London, with an event in Stockholm following. This is an intimate memoir about Panosâs rise, from childhood poverty in Greece to the âking of swimwearâ in Scandinavia. Not only do I have an advance copy, I collaborated with Panos on it.
Iâm fascinated by autobiographies. When I was a teenager, I read Lee Iacoccaâs one, written with William Novak. I presume Novak interviewed Iacocca, or he worked with some additional notes, and ghosted for him. Whatever the case, it remains an engaging read, and I replaced my well worn paperback with a hardcover one a few years ago, when I spotted it at a charity fair. More recently I bought Don Blackâs autobiography, The Sanest Guy in the Room, and enjoyed that thoroughly.
Panos and I probably had a similar arrangement to Iacocca and Novak, whereby I interviewed and prompted him for some stories, and I wrote from copious notes that he gave me. Thereâs an entire chapter in there thatâs based on his reflections about the time he bought into a football team in Sweden, that he wrote in great detail himself soon after the events took place. Somehow over 10 months of 2021âthough the idea has been floating around for many years beforeâPanos and I created this eminently readable tale, the sort of autobiography I would like to read.
Of course we start in Greece in 1958, and how a young lad, who begins working at age five alongside his mother as she cleaned an office, finds poverty a torment, and vows to get himself out of it. He also cannot tolerate injustice, and attempts to expose pollution, workplace accidents, and corruptionâonly to find himself and his parents harassed. By his late teens, after taking an interrail journey to northern Europe, he finds an opportunity to study in Sweden.
Itâs not âthe rest is historyâ, as Panos works in kitchens, washing dishes and peeling potatoes. He also finds gigs as a prison guard, a parole officer, a rest home carer, and a substitute teacher.
His first taste of fame is for a postgraduate sociology paper, where he examines the importance of clothing in nighttime disco settings, which captures the imagination of major newspapers and TV networks.
Finding dissatisfaction and frustration working in health care for the city of Göteborg, he seized upon an idea one day when spying just how drab the beaches were in Sweden: beautiful bodies covered in monochrome swimwear.
Injecting colour on to the beaches through his Panos Emporio swimwear label wasnât an overnight success, and Panos elaborates on his story with the sort of passion you would expect from a Greek native, capturing your attention and leaving you wanting more.
He reveals his secrets about how he lifted himself out of poverty, creating a company given a platinum rating in Sweden, an honour reserved only for the top 450, out of half a million limited-liability companies there.
Read about how he managed his first sales despite doubts from the entire industry, how he secured Jannike Björlingâthen Swedenâs most sought-after woman, photographed constantly by the paparazziâas Panos Emporioâs model, and how he followed up with securing Victoria Silvstedt, just as she was about to become world-famous posing for Playboy.
By 1996, 10 years into his labelâs journey, and with the release of the Paillot (still offered in the Panos Emporio range today), the press dubbed him âthe king of swimwearâ, but he wasnât done yet.
More high-profile models followed, and thereâs even an encounter with Whitney Houston, revealed for the first time in the book. There are royal encounters, with former King Constantine II, and Swedenâs HM King Carl XVI Gustaf and HM Queen Sofia. HSH Princess StĂ©phanie almost makes it into the book.
There are touching moments, too, such as his heartfelt recollection of his friendship with Jean-Louis Dumas, the chairman of HermĂšs, and his wife Rena.
Weâve known each other for over 20 years, and from the start he complimented me on my writing, so I have a feeling he wanted me for this task for some time. We’ve both had to start businesses from scratch, and we did them away from our countries of birth. Additionally, he knew I grew up amongst Greeks so I had more than an average insight into his culture. Weâve talked about it numerous times, maybe as far back as 2016, when Panos Emporio celebrated its 30th anniversary. Iâm very grateful for that. There were obviously stories I knew, since I interviewed him about them over the years, but plenty I did not, and they form the bulk of this 320 pp. book, published by LID Publishing of London, and released on May 26. A party in Stockholm follows on May 31.
Technically, the process was an easy collaboration as Panos and I shared notes and written manuscripts back and forth, and I had the privilege to lay it out and edit the photos as well. The whole book was typed out on WordPerfect, which gave an almost perfect re-creation of how the copyfitting would go in InDesign, unlike Wordâfor a while others doubted I could fit the contents into the agreed page length, since they couldnât see it in the same format that I did. Martin Majoorâs FF Nexus Serif is used for the body text. And, while hardly anyone probably cares about such things, I managed to deliver it so the printer could do the book without wasting paper with the right page impositions. I know what it’s like to have printing bills.
My Life, My Odyssey was the working title, but it seems LID liked it enough to retain it for the final product. I wanted to retitle it Panos: Who Designs Wins, but the experts in charge of sales preferred the working title. âWho designs winsâ appears on the back cover, so itâs still getting out there!
Caroline Li, LIDâs designer, did the cover, and I followed her lead with the headline typeface choice; and Martin Liu, who Iâve known from Stefan Engesethâs many books, published and coordinated. Iâm grateful to the watchful eye and coordination of Aiyana Curtis, who oversaw the production stage and did the first edit; she also engaged the copy editor and proofreader, who turned my stubborn Hartâs Rules-compliant text into LIDâs house style.
I see from her rĂ©sumĂ© that Aiyana had done some work here in Aotearoa, and Caroline and Martin, like me, have Hong Kong roots, so we all probably had some things in common that made the process easier. It was particularly easy to understand Carolineâs design approach, and as someone who had done mock covers while we were trying out potential photos, I will say hers is infinitely superior to mine. Similarly, I understood Martinâs business approach from day one.
The final manuscript was done in October 2021 and weâve spent the last few months doing production, shooting the cover, and preparing for the launch, where LIDâs Teya Ucherdzhieva has ably been working on a marketing plan. Panos himself, never one to do things by halves, has thrown himself into doing the launch, and it promises to be an excellent event.
For those whoâd like to get their hands on a copy, Amazon UK and Barnes & Noble are retailing Panos: My Life, My Odyssey, and a US launch is slated for October (Amazon and other retailers will have it in their catalogues).
Tags: 2021, 2022, book, business, celebrity, England, fashion, friends, Göteborg, HermĂšs, history, LID Publishing, London, Lucire, modelling, Panos Emporio, Panos Papadopoulos, retail, sport, Stefan Engeseth, Stockholm, Sweden, UK, Victoria Silvstedt Posted in business, culture, design, media, publishing, Sweden, typography, UK | No Comments »
02.05.2022
Here are May 2022âs imagesâaides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month.
Tags: 1950s, 1955, 1960s, 1962, 1964, 1965, 1970s, 1971, 1974, 1976, 1977, 1980s, 1983, 1986, 2022, actress, advertisement, advertising, Alfa Romeo, Audemars Piguet, Autocar, Bertone, BL, Brazil, British Leyland, Canada, car, celebrity, Envoy, fashion, film, France, Germany, GM, Hollywood, humour, James Bond, language, magazine, marketing, modelling, musician, Netherlands, Opel, Panos Emporio, retro, Roger Moore, Saab, science, Sean Connery, Simca, Sweden, Switzerland, Triumph, Twitter, UK, USA, Vauxhall, watch Posted in cars, culture, gallery, humour, interests, internet, marketing, Sweden, technology, UK | No Comments »
07.04.2022

During February, I received spam from Novuna in the UK, the finance company thatâs a subsidiary of Mitsubishi. It wasnât personally addressed, it was just a general message. I complained via their complaintsâ email, only to have the message bounce back as it wasnât working. However, they did respond on Twitter, unlike less caring companies such as Afterpay, followed up via my company feedback form by their senior marketing manager, Rob Walton.
Rob asked me to send them the spam for their investigation, and, after about seven attempts, they received it (ironically, their own server blocked the message on the grounds of it being spam). I confirmed that although I do have British nationality, I had never resided in the UK or had had any contact with Novuna.
He was as good as his word, and after a few days, came back to me to say Experian, a credit reference agency, had supplied my address to them. He also included a web address so I could get make a âsubject access requestâ from the provider, made sure I was off their email lists, and apologized.
From there, ESB Connect Ltd. also took things seriously. The request came back, and ESB’s CEO, Suz Chaplin, took the time to write a personal email. It turns out that ESB had acquired the details from another company, Datatonomy, who falsely claimed that I had signed up via two websites: Idealo and Great British Offers.
Hereâs the real kicker: it claimed that my name was âMrs Jayne Mooreâ of Liverpool.
Rewind back over 15 years (maybe closer to 20!) and a dodgy spam list doing the rounds in the 2000s saw a lot of messages sent to my email calling me âMrs Jayne Mooreâ. I even have a filter for it in Eudora thatâs been there since the â00s.
Indeed, 10 days prior to Suz getting back to me, I said to Rob: âI do remember one UK-based spam list from the 2000s that had my email address listed against the name âMrs Jayne Mooreâ and those still come. It will be interesting to discover if this is the same source.â
Imagine my surprise to find that a common and badly compiled spam list (obviously my details were erroneously married up with Mrs Mooreâs name, address and date of birth) is still being sold by dodgy parties in the UK, making false claims about sign-ups!
I wrote to Suz: âIt seems you may have unwittingly and innocently purchased a common spammers’ list where such details were mixed up (after all, these people have no qualms) or that you have been duped about the veracity of the opt-ins detailed in your document.â And cheekily, I suggested she should get her money back from Datatonomy.
Suz says she will look into this further as her company prides itself on data integrity. I thanked her, and true to both her and Robâs promises, I havenât received anything like the Novuna spam since. Nor have I seen that many purporting to be from British companies.
I donât know if Datatonomy bought its list from somewhere else, though as I said to Suz, they havenât had great reviews, and itâs suggested online that they purchase from questionable parties. But after a decade and a half, thanks to Rob and Suz, we might have stopped some of the âMrs Jayne Mooreâ spams.
Tags: 2000s, 2022, customer service, England, ethics, privacy, spam, UK Posted in business, internet, marketing, technology | No Comments »
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