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The Persuader
My personal blog, started in 2006. No paid or guest posts, no link sales.
Posts tagged ‘design’
02.08.2022



Here are three Elle covers that I uploaded to last monthâs gallery, from 1991, 2007 and 2022. Which looks the most modern?
To me, itâs the 1991 US one. The Futura Light type is calm, it all looks rather balanced, and the photograph is well lit and composed. From memory, it was commended by the Society of Publication Designers in New York but I have to check my old annuals.
Go to 2007 and thereâs just too much clutter, and the custom type looks uncomfortable, especially the bolder cut. The 2022 cover sits somewhere in between, but it feels like itâs the dawn of desktop publishing with different sizes and weights, and type inside circles.
Granted, Iâm not comparing apples with apples, as the 21st-century covers are for the French market, and the 2022 cover isnât strictly for Elle but the Elle Corps summer special. Makes you wonder what timelessness is, and if such a thing even exists. Many of the old covers for Lucire that I art-directed were meant to be timeless, too, but how they have dated! Is it about calm, a lack of clutter, and a sensible, restrained use of type? Or does that in fact date things, and we’re just at a moment in time when the 1991 cover’s trends have come round again?
Tags: 1991, 2007, 2022, design, Elle, France, graphic design, Hachette, layout, publishing, typography, USA Posted in design, France, media, publishing, typography, USA | No Comments »
01.08.2022
Here are August 2022âs imagesâaides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month.
Tags: 1960s, 1970, 1970s, 1977, 1980s, 1987, 1989, 1990s, 2022, actors, BL, British Leyland, car design, cartoon, celebrity, Chrysler, design, film, Ford, Germany, Ghia, Honda, humour, Instagram, Jaguar, James Bond, John Z. de Lorean, Land Rover, Lotus, modelling, Nissan, Peugeot, Renault, retro, Roger Moore, TV, Twitter Posted in cars, culture, design, gallery, humour, internet, TV, UK, USA | No Comments »
02.07.2022
Here are July 2022âs imagesâaides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month.
Tags: 1960s, 1967, 1968, 1969, 1970s, 1971, 1975, 1977, 1978, 1980s, 1986, 1987, 2007, 2010s, 2011, 2013, 2018, 2019, 2020s, 2022, actors, actresses, advertisement, advertising, Apple, Audi, Bertone, BL, book, Boris Johnson, British Leyland, car, celebrity, Chrysler, CitroĂ«n, design, Elle, Europe, Ferrari, film, Ford, France, Germany, GM, Hachette, humour, ITC, James Bond, Japan, Lamborghini, language, magazine, magazine design, Marcello Gandini, Mastodon, Mazda, McLaren, media, modelling, modernism, newspaper, Opel, Peugeot, Porsche, PSA, publishing, Renault, retro, Roger Moore, science fiction, social media, Spain, supermodel, technology, The Persuaders, Tony Curtis, Toyota, Triumph, TV, Twitter, UK, USA Posted in cars, culture, design, France, gallery, interests, marketing, media, politics, publishing, technology, UK, USA | No Comments »
01.06.2022
Of course I remember there was a holding page prior to Lucire launching on October 20, 1997 at 7 a.m. EST, or midnight NZDT on October 21, 1997. I just didnât remember what it exactly looked like, till I discovered it at the Internet Archive:

There was no semicolon in JY&A Media, not even then; this must be some Internet Archive bug since I didnât use & for the HTML entity in those days. Most browsers interpreted a lone ampersand correctly back then. We also tried to save bytes where we could, with the limited bandwidth we had to play with.
Pity the other captures from the 1990s arenât as good, with the main images missing. I still have them offline, so one of these days âŠ
Tags: 1990s, 1997, Aotearoa, design, history, Internet Archive, JY&A Media, Lucire, New Zealand, publishing, web design Posted in design, internet, media, New Zealand, publishing, technology, Wellington | 1 Comment »
28.03.2022
Now we are on the new server, here are March 2022âs imagesâaides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month.
Tags: 1960s, 1965, 1970s, 1980s, 1990s, 2016, 2022, Abercrombie & Fitch, actress, advertisement, Aston Martin, Australia, BL, BMC, car, celebrity, CitroĂ«n, design, employment, fashion, film, Ford, France, humour, Instagram, James Bond, Lucire, Lucire KSA, magazine, marketing, Mini, music, Nissan, photography, PSA, publishing, Renault, sexism, South Africa, TV, Twitter, typography, UK, USA Posted in cars, culture, design, France, gallery, humour, marketing, media, publishing, TV, typography, UK, USA | No Comments »
13.02.2022
From the start, Iâve been a supporter of the democratization of design. Everyone has the right to access it, because fundamentally good design is something that makes the world a better place. A lot of websites are founded on this, such as Shopify, which has enough flexibility to give most of the stores we visit a unique look. Wordpressâs templates are generally good lookers that take into account the latest trends. Thereâs an entire industry out there making templates and skins. And, it has to be said, most social media have reasonably good looking interfaces, so people can feel a sense of pride after theyâve posted that theyâve shared text or a photo that has been presented well.
Itâs quite perplexing when you confront some other facts. People will judge the credibility of a website by how good it looks (among other criteria). People can also become addicted to social media, and theyâre designed to be addictive. And as design democratizes, itâs only natural that the less educated (and I donât necessarily mean in a formal sense), those who are not trained to discern fact from fiction, will have access to the same technology and present their work as capably and as attractively as anyone else.
It would be wrong to deny this, just as it would be wrong to deny access to technology or good design because we disagreed with someoneâs political views or their beliefs, even ones we might find distasteful. The key must be to bring social awareness and education up to a point that thereâs no appeal to engage in behaviour thatâs harmful to society at large. By all means, be individual, and question. We should have ways in which this can be done meaningfullyâone might argue this is done in the corridors of power, as anyone in a good, functioning democracy can stand for office. But in countries with low trust in institutions, or those infected by forces that want to send nations into corporatist fascism, there has to be something that balances the wild west of the online world, one that has marched so far one way without the structures to support it. We have, in effect, let the technology get the better of us. There is no agreed forum online where tempers can be abated, and because we have encouraged such individualist expression, it is doubtful whether some egos can take it. We have fooled ourselves into thinking our own selfies on social media have the same value as a photo taken by the press for a publication. As such, fewer can lead, because no one wants to play second fiddle.
These are confusing times, though the key must be education. It is often the answer. Keeping education up with the technology so our young people can see and understand the forces at play. Give them a sense of which corporations are wielding too much influence. Teach them how to discern a legitimate story from a fictionalized one. Teach them how the economy really worksânot just the theory but how the theory has been hijacked.
This canât wait till university: it has to be taught as early as possible. If todayâs kids are bringing their devices to school, then itâs never too early to make them aware of how some online content is questionable. Tell them just why social media are addictive and why they canât open accounts on the big sites till theyâre 13. In fact, tell them how the social media companiesâ bosses actually donât let their own kids use the services, because deep down they know theyâre bad for them.
If they know from a young age why some things are harmfulâin the same way we were told that cigarettes were, or to say no to drugsâthen hopefully they can steer clear of calls on social networks funded by parties who seek to divide us for their own gain.
Thereâll be a delay in having a gallery on this blog this month as a dear friend is helping me migrate our sites off an old AWS instance. He doesnât wish to be named. But I am deeply thankful to him.
The data have already been shifted off this server. At this rate I will have to repost this on the new box once the domain is set up. Reposting a gallery might just be a bit tricky, so there mightnât be one for February 2022, depending on when my friend can get to this domain.
Tags: 2020s, 2022, democracy, democratization, design, fascism, politics, server, Shopify, society, technology, Wordpress Posted in culture, design, internet, marketing, media, politics, publishing, social responsibility, technology | No Comments »
11.12.2021
There were a few surprises switching to Xiaomi.
First up, it asked me to do a voice identification by saying these four words, ć°ç±ććž. Only thing is, it doesnât understand Cantonese.

The default weather app was able to give me details based on exactly where I am (location service turned on, and I was given fair warning that it would be). Thatâs superior to Meizuâs default weather app, and the after-market Android one I downloaded years ago for my old Meizu M2 Note.

This was a bit disturbing for a Chinese-spec phone: thereâs still a Google app in there. I wonder if it sent anything before I restricted it, then deleted it. Permissions included being able to read your contactsâ list. I didnât agree to Google getting anything.

It prompted me to turn on the phone finder, even after we had established that Iâm in New Zealand and everything was being done in English. Nek minnit:

Iâm finding it remarkable that a 2021 phone does not incorporate the time zone into file dates. I expected this to have been remedied years ago, but I was surprised to see that the photos I took, while the phone was on NZDT, had their timestamp without the UTC plus-13 offset. As a result, Iâve had to set the phone to UTC as Iâve had to do with all prior phones for consistency with my computersâ work files. The plus side: unlike my previous two phones, I can specify UTC rather than a location that might be subject to daylight saving.
Unlike the M2 Note, but like the M6 Note, it doesnât remember my preferred mode when itâs being charged by a computer via USB. I have to set it every time. The newer the technology, the more forgetful?
Otherwise itâs proved to be a very practical successor to the Meizus, MIUI is prettier than Flyme (although Iâm missing that skinâs translation features and the ability to select text and images regardless of the program via Aicy), and on the whole itâs doing what I ask of it, even picking 5G in town. Importantly, it receives calls and SMSs, and the battery isn’t swelling up.
Tags: 2021, cellphone, China, design, Google, Google Android, privacy, software, technology, Xiaomi, ć°ç±ł Posted in China, design, technology | No Comments »
01.12.2021
Here are December 2021âs imagesâaides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month.
Notes
Roger Moore and Ford Fiesta Mk I, via George Cochrane on Twitter.
More on the Volkswagen Fox in Autocade.
More on the Ford Consul Corsair at Autocade.
The Guardian article excerpt, full story here.
The devil drives Kia? Reposted from Twitter.
Audi maths on an A3, via Richard Porteous on Twitter.
Christmas decoration, via Rob Ritchie on Twitter.
Back to the â70s: Holden Sandman used for Panhead Sandman craft beer promotions.
GeorgiaâPacific panelling promotions, 1968, via Wendy O’Rourke on Twitter.
Ford Cortina Mk II US advertisement via the Car Factoids on Twitter.
Bridal fashion by Luna Novias, recently featured in Lucire.
Deborah Grant in UFO, with the VWâPorsche 914, which would have looked very modern at the time.
Freeze frame from episode 1 of The Champions (1968), with William Gaunt, Stuart Damon and Alexandra Bastedo.
Our rejected greeting card design, with a picture shot at Oriental Parade, Wellington.
Ford Taunus GT brochure spread via the Car Factoids on Twitter.
My Daddy Is a Giant image and UK measures, reposted from Twitter.
Richard Nixon attempts to appeal to younger voters, 1972. Simple, modernist design using Futura Bold.
A 1983 Pontiac Firebird Trans Am advertisement.
Mazda Savanna brochure via George Cochrane on Twitter.
More on the Renault Mégane E-Tech Electric in Autocade.
Lucire issue 44 cover, photographed by Lindsay Adler, layout by me.
Tags: 1960s, 1963, 1968, 1969, 1970, 1970s, 1971, 1972, 1980s, 1983, 1988, 2000s, 2006, 2021, actor, actress, advertising, Aotearoa, Audi, book, Brazil, car, celebrity, Christmas, COVID-19, design, election, electric cars, fashion, fashion magazine, film, Ford, GeorgiaâPacific, GM, graphic design, Holden, humour, ITC, Japan, JY&A Media, Kia, Lindsay Adler, Lucire, magazine, marketing, Mazda, media, modernism, New Zealand, newspaper, Norway, photography, politics, Pontiac, Porsche, Renault, Roger Moore, The Guardian, TV, Twitter, typography, UK, USA, Volkswagen, Wellington, Whanganui-a-Tara Posted in cars, culture, design, gallery, humour, interests, media, New Zealand, politics, publishing, TV, typography, UK, USA, Wellington | No Comments »
01.11.2021

The Windows 11 upgrade arrived on my desktop machine before my laptop, which was a surprise. Also surprising is how uneventful the whole process was, unlike Windows 10, which led me to become a regular on the Microsoft Answers forums.
A few tips: (a) do back everything up first; and (b) do take screenshots of the pinned items in your start menu. The former goes without saying; the latter is important since those pins wonât be preserved with the upgrade.
The download-and-install took some time and when I restarted the PC, it actually loaded Windows 10 again! Only when I restarted from there did Windows 11 do the full upgrade process, which was relatively painless.
First impressions: WordPerfect and Eudora appear to work, and MacType has loaded for the programs, including my Vivaldi browser. So thatâs the office stuff taken care of.
The taskbar is too darned tall and thereâs no way to fix it without a registry hack, something Iâm not yet willing to do. I suppose I could hide it but Windows can be flaky, and you just never know when its presence (and a right-click to the Task Manager) is going to be needed.
Muscle memory over years (decades) means that I still want to go to the bottom left-hand corner for my icons, but Iâm willing to give centred a shot as it reminds me of MacOS.
Happily, thereâs not much more to report. The icons look nicer to me and the change is positive, and the redone UI fonts have a bit more character (pun unintended). The only registry hack I intend to do is for the sake of decent typography. Hopefully thereâll be little more to report.
PS.: The removal of system fonts (viz. Arial) worked.
Tags: 2021, design, Microsoft, Microsoft Windows, office, software, technology Posted in technology, typography | No Comments »
23.10.2021


A decade separates these two incarnations of Lucireâs shopping home page. Some Facebook gadgets were added during the 2010s and the magazine cover was updated, but it was woefully out of date and needed to be refreshed.
Itâs very unusual for us to go into the less-frequented pages in Lucire and adapt them to a new template before doing a major one such as the fashion index page. But sometimes you go with the creative flow, so it was the turn of the âNewsstandâ pages plus the shopping home page, which hadnât been updated in seven years (and most of it hadn’t been touched for ten).
Needless to say, on the latter, almost everything was out of date. Weâve removed the links to the shopping directory, which last existed to support the print magazine as it was in the mid-2000s. Since then, we havenât really had a shopping section in print, and we ceased to update it much online.
What was disappointing to note, after my lament about the disappearance of so many fashion websites earlier this year, that even more had closed down, so much so that the three âNewsstandâ pages have come back down to two (as it was in the 2000s). There are still some that have not been updated in years, but we have maintained the links for historical purposes.
Poking about the directories did lead me to lucire.com/xp, a framed page with content for our mobile edition in 2000 that was compatible with Plucker. Long before cellphones became the norm, we were already catering for portable devices. I knew we had a Plucker edition, but had forgotten about the xp directory till tonight.
The copy on that page reads, âLucire Express was the hand-held version of Lucire, powered by Plucker. With more recent developments in syndication and content management, support for Express has been discontinued.â
It seemed logical that cellphone browsers would be developed to reduce the content of high-res pages to make them readable, but that is yet to happen (unless one goes into a simplified view mode). To think that programmers found a way to do that in the 2000s. How times have changed, with what appears to be a slowing down of innovationâforcing us to adapt to the technology (developing mobile-friendly themes in-house) rather than the other way round.
Tags: 2010s, 2011, 2021, cellphone, design, JY&A Media, Lucire, publishing, redesign, technology, trend Posted in design, New Zealand, publishing, technology, Wellington | No Comments »
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