Posts tagged ‘JY&A Media’

Lucire at 25: how things have changed


The below was originally posted in Lucire. We have made it to 25 years of age there, and rather than reinvent the wheel, this little piece—as well as the one I uploaded yesterday hours after we turned exactly 25—reflect how I feel upon reaching this milestone.

Olivia Macklin, photographed by Josh Fogel, make-up by Beth Follert, hair by Erika Vanessa using T3 Micro, styled by Karlee Parrish, and photography assisted by Nick Sutjongdro. Click through to see full credits.
Today we decided to upload a story about Olivia Macklin—the actress who you’ll have seen in Netflix’s Pretty Smart last year and, before that, the US remake of Kiwi series Filthy Rich—in part because it’s so unlike what happened on day one of Lucire 25 years ago.

Here is a wonderful story about a well connected, theatre-trained Hollywood actress, shot beautifully in the US by an outstanding team there, with me doing the writing and interviewing.

The story has already run in our print editions.

The fact we even have print editions is something remarkable to me, and if I hadn’t made the decision to do so in the early 2000s, spurred on by a mixture of desire and naïveté, I couldn’t even type that previous paragraph.

The fact we have a group of generous and talented colleagues around the world is also not lost on me. I know I am very fortunate to have them around me.

While it’s not the first time that Lucire has been published in something other than English, I take some pride in seeing our story in French, a language I have learned since I was six. That, too, is vastly different to where we were in 1997.

Twenty-five years ago, I keenly watched the statistics as visitors came to see a website I had built with my own code, using what were then pretty clever techniques to ape the feel of a glossy printed fashion magazine. But I didn’t have any new stories lined up because my enquiries to designers weren’t getting any replies.

Nowadays, I have a sense of the stories to come as we plan quite a few numbers ahead.

I enjoy balancing the needs of print and web around the world and know I am blessed to be able to do something I love.

I’m grateful to all those who have worked on Lucire and stayed on the side of good, building up a magazine brand which, I hope, stands for something positive in this world. You know who you are.

I’ve spent half my lifetime building it up so far, and know it could be even greater.

I’m no Mystic Meg so I don’t know what’s to come, nor would I want to hazard a guess. But where we are now was not something I could have even guessed in 1997. Given such a big leap forward to 2022, I won’t even attempt to contemplate 2047 just yet. I simply remain hopeful.

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Posted in business, culture, globalization, internet, media, New Zealand, publishing, technology, USA, Wellington | No Comments »

The Lucire tribute to HM Queen Elizabeth II


I wrote the below in Lucire—even though plenty of publications have covered our monarch’s passing, it still felt right to acknowledge it. After all, she had appeared in Lucire a few times.
With the passing of HM Queen Elizabeth II on Thursday UK time, it would be remiss of this magazine to not mark this world event.

During the 25 years of Lucire, the Queen has featured several times, mostly from events that she attended. We weren’t around when she was newly crowned in her coronation gown by Norman Hartnell, and wearing the latest British fashions in her youth, a glamorous symbol of a new Elizabethan era that lifted the United Kingdom’s mood after World War II and continued rationing. But it is easy to imagine the coronation in 1953 being a dazzling, colourful event, and indeed it was covered in the likes of British Vogue at the time.

Her era has seen unprecedented change. As the longest-serving monarch in British history, she presided over an era which saw television become mainstream (a technology that she embraced with her Christmas message), many former colonies gain their independence, the dawn of the World Wide Web, the end of apartheid in South Africa, and both her country’s entry into and exit from what is now the European Union.

Much has already been said about HM the Queen’s sense of duty, and how she still read her red box’s worth of papers as head of state right to the end. On Tuesday she asked Liz Truss as the new prime minister—the Queen’s 15th, having begun with Sir Winston Churchill when she ascended to the throne—to form a government.

Here in Lucire the late Queen has attended events we happened to cover, beginning in 2008, with her last appearance at the Cartier Queen’s Cup in 2017.

I only caught a glimpse of her during a state visit to New Zealand in 2002 during her golden jubilee. It was her last visit to Aotearoa.

The visit was very subdued and HM the Queen and HRH the Duke of Edinburgh were whisked from the airport round the back roads of Rongotai, past the main street by Lucire’s then-HQ. I managed to photograph them as they drove by.

A neighbourhood shop had a staff member who was a diehard monarchist. I mentioned I had a photo of the royal couple and later gifted her my print. I still have the negative somewhere.

At the time, my sense was that our Labour government had republican leanings and downplayed the royal visit, hence ferrying them in the viceregal Daimler past industrial areas; it was a far cry from an earlier visit I witnessed in 1981 when as a school pupil, my schoolmates and I lined the drive at Government House to welcome her.

As someone who chose to retain my British nationality (I dutifully renew my passport every 10 years), as well as adopting my New Zealand one in 1980, I admit to having a tremendous amount of respect for HM Queen Elizabeth II and her unwavering sense of duty. Some of us born in Hong Kong in the 1970s, whose parents had memories of less pleasant times behind the Bamboo Curtain, appreciated the freedoms, although they stopped short of democracy, that we enjoyed in a Crown colony. Up to a point: my father said he could have worked harder to lose his Chinese accent after fleeing Taishan for Hong Kong after the communist revolution of 1949, but he chose not to as he didn’t want to be seen as sycophantic to the colonial power.

It was thanks to the Commonwealth that my Hong Kong-born, but China-raised, mother was able to obtain her nursing qualification from the General Nursing Council for England and Wales. When we emigrated to New Zealand, that made her transition into her job that much easier, as it was considered a notch above the rest. (Having said that, the Hospital Board put her on a lower pay grade than what she deserved, leading my parents to fight for it, with the help of Sir Francis Kitts, a family friend and the former mayor of Wellington. We won.)

When we came here, one familiar thing was that the currency had the Queen on it, and it was her constant presence that told you that there were, in principle at least, shared values. While we can rightfully critique the Empire and what it was built on, at least for this chunk of history, it was a reassurance for us as émigrés that there would be the rule of law in our new country, something that, as my parents could attest, China lacked during the difficult years of the war and immediately after.

My father’s preferred form of governance was social democracy, but he appreciated a constitutional monarchy; and my own studies at law school concluded that while an imperfect system, it was one which I, too, valued. The prospect of one of our own being president, at least to the law student me in 1992, seemed unfathomable and potentially divisive.

The success of the system does depend on our faith and trust in the monarch. HM Queen Elizabeth II gave us that sense, as one who placed duty first. As this nation enters into a period of official mourning, we also wonder what her successor, HM King Charles III, will bring to the table, with his interests in the environment and a UK government that he might not see eye to eye with.

Whatever the future, we pay tribute to HM Queen Elizabeth II and mark the close of this second Elizabethan age.

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Posted in China, culture, Hong Kong, media, New Zealand, publishing, technology, UK, Wellington | 4 Comments »

Autocade slowly gets to 29 million page views


It took a while, but Autocade has now finally reached 29 million page views.

The stats’ page since the count was reset shows 1,362,506 views. Add that to the 27,647,011 recorded on March 19, 2022, and we have well and truly crossed the 29 million mark (by 9,517, in fact).

We probably got there yesterday given that the counter is no longer updated live (so much for improving technology), and I didn’t get a chance to look in.

Sadly, this does mean the slowest growth in reader numbers since 2019.

I’m sure part of it is down to Bing’s collapse, which must have shaved off at least six per cent of our daily totals.

What I have found fascinating is our model leaderboard. The Ford Taunus 80 had been leading for some time since the reset, but it’s been well and truly beaten by the current Toyota Corolla. What caused a sudden surge during August is anyone’s guess, but all I know is that I’m grateful for it. It’s a newish page as well.

The Kia Morning (TA) is now third, another newer entry that shot up the ranks.

I’ve also been watching the pages for the Peugeot 206+ and 207 jostle for fourth place against the Daewoo Winstorm. (At the time of writing, the Winstorm is ahead by five views.) Another former leaderboard champ, the Ford Fiesta Mk VII, now sits in sixth, while the Renault Mégane II, Opel Astra J, Rover SD1 and Ford Cortina Mk III complete the top 10.

Here’s how the Autocade traffic watch is going:
March 2008: launch
April 2011: 1,000,000 (three years for first million)
March 2012: 2,000,000 (11 months for second million)
May 2013: 3,000,000 (14 months for third million)
January 2014: 4,000,000 (eight months for fourth million)
September 2014: 5,000,000 (eight months for fifth million)
May 2015: 6,000,000 (eight months for sixth million)
October 2015: 7,000,000 (five months for seventh million)
March 2016: 8,000,000 (five months for eighth million)
August 2016: 9,000,000 (five months for ninth million)
February 2017: 10,000,000 (six months for 10th million)
June 2017: 11,000,000 (four months for 11th million)
January 2018: 12,000,000 (seven months for 12th million)
May 2018: 13,000,000 (four months for 13th million)
September 2018: 14,000,000 (four months for 14th million)
February 2019: 15,000,000 (five months for 15th million)
June 2019: 16,000,000 (four months for 16th million)
October 2019: 17,000,000 (four months for 17th million)
December 2019: 18,000,000 (just under three months for 18th million)
April 2020: 19,000,000 (just over three months for 19th million)
July 2020: 20,000,000 (just over three-and-a-half months for 20th million)
October 2020: 21,000,000 (three months for 21st million)
January 2021: 22,000,000 (three months for 22nd million)
April 2021: 23,000,000 (three months for 23rd million)
June 2021: 24,000,000 (two months for 24th million)
August 2021: 25,000,000 (two months for 25th million)
October 2021: 26,000,000 (two months for 26th million)
January 2022: 27,000,000 (three months for 27th million)
April 2022: 28,000,000 (three months for 28th million)
August 2022: 29,000,000 (four months for 29th million)

Toyota’s unsuccessful Verossa was the latest entry into the database.

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Bing hates novelty—it’s really Microsoft’s Wayback Machine


Bing is still very clearly near death, as this latest site: search shows.


It manages a grand total of 10 pages from Lucire, and as outlined before, some are pages that have not been linked to for 17 years.

I purposely updated some of the pages Bing had in its limited capacity, and strangely, those have disappeared! Bing doesn’t want anything new, as it appears to be Microsoft’s Wayback Machine.

The fifth result here is a case in point. Some of you may recall appearing in all the search engines, including Bing. This is a page last updated in 2004, with some final tweaks in 2012 (I assume for ad code; I don’t recall). It was a page that I decided I would stick on to a new template, since the search engines loved it so much. I copied the text from our licensing site. And, for the sake of online archæology, I put the 2004 page exactly as it was into a file called about-2004.shtml.

Bing must still be alive enough to spider and index the renamed page, but it rejects the revised about.shtml!

It’s similar to what I wrote in mid-August when I updated other ancient pages from the early 2000s: Bing rejected them, including a frameset that now pointed at the latest page!

You may be thinking: obviously, you are doing something wrong with your newer code, Jack, for Bing to favour the old stuff. But look at the fourth result: it’s from 2020, the one “new” page that Bing has managed to index and show. I don’t think we have anything wrong with our code if this page has made it in.

Google happily included the new about.shtml.

A search for Lucire itself on Bing now does include the home page, which is a new development in a search engine that’s limping along. So much for the earlier claim that there were issues with the page that prevented it from appearing.

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The Red Points saga: this might finally be resolved


Nine days since the first DMCA notice was lobbed against us, the saga has finally reached the powers-that-be at Hearst SL.

And once it did, things began happening quickly. I’ve heard from their head of legal, and what he’s outlined to me seems like a good resolution to the whole saga.

He tells me some changes have been made to Red Points Solution SL’s processes, which I think is a good outcome if it saves others the grief of what I’ve had to deal with—especially while contending with publishing deadlines and the day-to-day running of a company. It was a bigger distraction than I would have liked to admit.

In a gesture of goodwill, I offered to set to private the two stories we published on the Lucire website over the whole affair.

I suggested to him that I update everyone here, since you might have thought that the disappearance of the two articles was down to Red Points!

I shudder to think what would have happened if I didn’t have contact email addresses for senior VPs at Hearst Communications, Inc. or former Lucire team members who wound up working for Hearst. Or how someone without a legal background specializing in IP would have felt. Not everyone would be in this position.

It’s still concerning to me that Google continues to state that results have been removed in site searches for us, and for the topics those articles covered. Basically, they’re saying we’re thieves, and I don’t think that’s fair dinkum. As Google works at a glacial pace, I assume the notices will eventually disappear once they receive Red Points’ withdrawals.

I’ve also received an apology from Red Points’ CMO. The gentlemanly thing to do is to accept it. It will be interesting to see how long it takes for Google to stop saying we stole stuff.

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Red Points Solution SL walks right into it, attempts to shut down free speech via DMCA


This is too good. Now, Hearst Communications, Inc. was sensible enough to realize that what I raised was real, and a senior VP put me on to a colleague dealing with Hearst Magazines International. Nothing yet, but I wrote a release, sent it to a few colleagues, and published it on Lucire describing what had happened. As it’s going in to Lucire, unlike Google, I’m really careful about libel.

Just now, Red Points Solution SL has been by and issued another notice. They can’t deal with the negative publicity so they play the only card they know how: issuing another DMCA notice to Google and leaving Hearst SL wide open to a penalty of perjury.

I mean, I’ve seen stupid (like that time a former disgruntled staffer wrote an anonymous note to people who knew me but hand-addressed the envelope), but this is like walking into a trap (that I didn’t even realize I had set!).

Now, what if word got out even more widely that Red Points Solution SL is shutting down free speech? Time to send the release more widely?

If only I had more time—but this might be tomorrow’s free-time project.

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Testing the seven search engines in the world


After reading Mojeek’s blog post from last July, I learned there are only seven search engines in the world now. In other words, I was checking more search engines out in the 1990s. It’s rather depressing, especially as the search market is largely a monopoly with Google dominating it (and all the ills that brings), and Bing and its licensees (like Duck Duck Go) with their 6 per cent.

Knowing there are seven, I fed the search into all of them to see where each stood.

The first figure is the claimed number of results, the second the actual number shown (without repeats removed, which Bing is guilty of).

I can’t use Brave here as its site search is Bing as well.

Yandex appears to be capped at 250 and Mojeek at 1,000, but at least they aren’t arbitrary like Google and Baidu. Baidu has a lot of category and tag pages from the Wordpress section of our site to bump up the numbers.
Gigablast 0/0
Sogou 19/13
Bing 243/50
Baidu 13,700/213
Yandex 2,000/250
Google 6,280/315
Mojeek 3,654/1,000

Frankly, more of us should go to Mojeek. It can only get better with a wider user base. Unlike Bing, it hasn’t collapsed. I know most of you will keep going to Google, but I just don’t like the look of those limits (not to mention the massive privacy issues).

Mojeek is now at 5,900 million pages, which must be the largest index in the west outside of Google.

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Companies worth millions engaging in fraud, and Google is their weapon


Yesterday morning, we received a second notice with two more URLs—one with wholly our own content—from Hearst SL and its contractor, Red Points Solution SL.

I’ve done a bit more digging and it’s usually fraudsters who engage in this behaviour. You can read more about them in Techdirt, Mashable and Search Engine Land.

With their millions of dollars, I guess these two Spanish companies are now in the same game of fraud.

And Google believes them, even though Mashable wrote about these techniques in 2018.

If it’s that easy to manipulate Google, then it’s finished as a credible search engine.

Meanwhile, Red Points Solution and Hearst SL open themselves up to charges of perjury. Not too smart there.

Three firms with millions, even milliards, of dollars who don’t like the independents, and one firm now falsely claiming ownership of work from us, French Sole,, and L’Oréal. With L’Oréal, why would you involve your own advertiser? Does Hearst SL want to slit its own wrists as a company?

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Updating old pages since the experts are wrong


With all the odd results coming up in site searches—it’s not restricted to Bing—I attended to some of the older pages on our websites.

Curiously, in a search, even Google has our 2005 competition page up high, namely in fifth. There is only one link from our site internally to this page. I know of none externally. The idea about Backrub and “link juice” doesn’t ring true here as there is no way that page should be ranked so highly.

Top: Google has our 2005 competition page ranked very highly despite it being a redirect. Above: Internally, only one file refers to it, dating from the 2000s.

Not only that, it’s a page that refreshes to another on the site—so much for these being lowly ranked and that search engines don’t like them.

Nevertheless, as it’s not relevant or useful any more, I deleted it (though it remains in Google at the time of writing).

The ‘About’ page I’ve discussed before and it remains in fourth, despite not being linked from anywhere recent on our site. It was updated with text from our licensing website and now also follows the rest of the site—though we haven’t bothered making any new links to it. It’s really just for the search engines. (For nostalgia’s sake, it has a link to the 2004 page that the search engines love so much.)

We had so many frameset pages on the Lucire site that I updated a few of those, though—rightly or wrongly—I left the frames intact. Well, if they rank so highly, contrary to what the experts all say, then why not?

The one that had the most surgery, however, was, Lucire’s original URL in 1997. That still comes up in 23rd for me in Google (for the search Lucire), and 20th in Startpage. This hasn’t been linked to since 1998 by us, and I doubt very many outside of our company would. It was our home only for about six months after launch.

Given its enduring popularity, we’ve given it a Bootstrap template and it shares a stylesheet with the rest of the Lucire site, despite it being at another domain. It now contains links to other Lucire sites, which seems a fitting “gift” to the page as we celebrate our 25th anniversary.

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What search engines show in their top 10 isn’t always relevant


The Bing collapse did lead me to look at some of the ancient pages on the Lucire site that the search engines were still very fond of. For instance, the ‘About’ page was still appearing up top, which is bizarre since we haven’t made any links to it for years—it reflected our history in 2004.

Naturally, once I updated it, it promptly disappeared from Bing! Too new for Microsoft’s own Wayback Machine!

I was always told that you shouldn’t delete old pages, and that 301s were the best solution. I’m enough of a computing neophyte to not know how to implement 301s (.htaccess doesn’t work, at least not on our set-up) and page refreshes are often frowned upon, which is why so many old pages are still there.

However, you would naturally expect that a web spider following links would not rank anything that hasn’t been linked to for over a decade very highly. If the spider comes in, picks up the latest stuff from your home page, possibly the latest stuff from individual topic pages, it would figure out what all of these were linking to, and conclude that something from 2000 that was buried deep within the site was no longer current, or of only passing interest to surfers.

I realize I’ve had a go at search engines for burying relevant things in favour of novel things, but we’re talking pages here that aren’t even relevant. ‘About’ I’ll let them have, but a 2000 book reviews’ page? A subject index page from 2005 that hasn’t been linked to since 2005, and the pages that do are well outnumbered by newer ones? Because, the deletion of ‘About’ aside, here is what Bing thinks is the most important for


Google fares a little better. Our home page and current print edition ordering page are top, shopping is third, followed by the fashion contents’ page (makes sense). ‘About’ comes in fifth, for whatever reason, then a 2005 competition page that we should probably delete (it refreshes to another page from 2005—so much for refresh pages being bad for search engines).

Seventh is yet another ancient page from 2005, namely a frameset—which I’ve since updated so at least the main frame loads something current. The remainder are articles from 2011, 2022 and 2016. The next page comprises articles and tags, which seem to make sense.

Mojeek actually makes more sense than Google. Home page in first, the news page (the next most-updated) is second, followed by the travel contents’ page. Then there are two older print edition pages (2020 and 2012), followed by a bunch of articles (2013, 2014, 2013, 2013), and the directory page for Lucire TV. There’s nothing here that I find strange: everything is logically found by a spider going through the site, and maybe those four articles from the 2010s are relevant to the word Lucire (given that you can’t do site: searches on Mojeek without a keyword, so it repeats the word before the TLD)? The reference to the 2012 issue might be down to my having mentioned it recently during our 25th anniversary posts. But there are no refresh pages and no framesets.

Startpage, not Google, has a couple of frameset pages from 2000 and 2002 in their top 10 which again weren’t linked to, at least not purposefully (they were placed there to catch people trying to look at the directory index in the old days). There’s incredibly little “link juice” to these pages. However, ‘About’ (in 10th), and these two framesets aside, its Google-sourced results fare remarkably well. In order: home page, print edition ordering page, the two framesets, the news section, the shopping page (barely updated but I can see why it’s there), the community page, Lucire TV, the fashion contents, ‘About’.

Duck Duck Go is so compromised by Bing that it barely merits a mention here. Four pages from 2000 and 2005 that no current page links, a 404 page that we’ve never even had on our site (!), articles from 2021, 2018, 2007 and 2000 (in that order), and a PDF (!) from 2004. Fancy having a 404 that never even existed in the top 10!

If I had my way, it’d be home page, followed by the different sections’ contents’ pages, then the most popular article—though if a couple of articles go (or went) viral, then I’d expect them sooner.

Both Mojeek and Google do well here, with four of these pages each in their top 10s. But it’s Startpage’s unfiltered Google results that do best, hitting linked, relevant pages in seven results out of the top 10. Bing and its licensees miss the mark completely. If you must have a Google bias, then Startpage is the way to go; for our purposes, Mojeek remains the better option.
★★★★★★★☆☆☆ Startpage
★★★★☆☆☆☆☆☆ Mojeek
★★★★☆☆☆☆☆☆ Google
★★☆☆☆☆☆☆☆☆ Virtual Mirage
★☆☆☆☆☆☆☆☆☆ Baidu
★☆☆☆☆☆☆☆☆☆ Yandex
☆☆☆☆☆☆☆☆☆☆ Bing
☆☆☆☆☆☆☆☆☆☆ Qwant
☆☆☆☆☆☆☆☆☆☆ Swisscows
☆☆☆☆☆☆☆☆☆☆ Brave
☆☆☆☆☆☆☆☆☆☆ Duck Duck Go (would give –1 for the 404 if I could)

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