A friend asked today, for an article he is penning, whether we were close to quitting social media on his Facebook (I realize the irony). Here was my reply (links and styling added). What are your thoughts? Are the big social media sites coming to an end? We’ve definitely passed peak Facebook. Peak Twitter has been and gone, too, given that the platform now entertains 280 characters and has effectively said people who abuse its terms and conditions can stay if they’re newsworthy.
[Name omitted], here’s my take on it.
I’m cutting back on Facebook for a number of reasons. The first is that this site doesn’t work. There are too many bugs, too many times when I cannot like, post or comment. Facebook has bragged about forcing people to download malware scanners (I can provide links) that have nothing to do with malware being on the user’s systems. I wrote this up on [m]y blog and tens of thousands have read it. While that’s not millions of users, that’s still a lot. And I think the reality is that millions are affected.
Besides, Facebook has lied about its user numbers. As a business I can’t really support it. I have businesses I am involved in here where I don’t have a 100 per cent ownership, so those still spend. But when Facebook claims more people in certain demographics—millions more than in government censuses—then that is a worry.
That leads me on to another point: bots. This place is full of them. I used to see more bots in my group queues than humans. I report them. In probably 40 per cent of cases, Facebook does nothing about them. So even for my businesses I wonder if there is any point posting here if I am getting a bot audience. My group numbers are shrinking in some cases, so I’m not alone in wanting out of this platform.
And what more is there to share? I used to share photos but, frankly, I no longer can be arsed. I have Instagram for that, and that’s sufficient for me. My life is interesting but those who need to know already know. I will have seen them IRL. Just like the old days. There aren’t many things I want to update people on because my views on them haven’t changed hugely. Facebook is my Digg anyway, and has been for years. And if they carry out their promise to move news articles off the main feed (as they have done in some countries), then there’s no point sharing those either. You know statistically personal sharing is down 25 and 29 per cent year on year for the last few years, so we are not alone.
Twitter I have read your concerns about, but to me it’s the better platform for having a chat, but there I am incensed that there is a double standard. Politicians can stay and abuse people because Twitter says they’re newsworthy. Everything is newsworthy to someone. They should not be the arbiters of that. While I haven’t seen the level of outrage (must be the people I follow) that you wrote about a few weeks ago—if anything I find it better now than in 2013–14—it has become less interesting as a place to be. All platforms, as I might have said earlier, deterioriate: remember how good email was before spammers? Or YouTube without brain-dead comments? Or, for that matter, any online newspaper? They attract a class of non-thinkers after a while, immovable when it comes to rational dialogue. We cannot level the blame solely at social media, it is society. You quit this, then there is no reason not to quit Stuff, for example: poor writing, no editing, and the comments, oh the comments! Or life in general: you and I wouldn’t walk into a redneck bar and talk diversity to the locals. Therefore we wouldn’t frequent certain places on the ’net. It isn’t just social media we would avoid overall: there are millions of sites that we just wouldn’t venture to, and we have to ask where we would draw the line. And maybe, then, these platforms do have a place—but we watch our privacy settings, and we don’t look at the main feed.
I have been advancing the idea of going back to long-form blogging anyway. You control who comments. You determine who you converse with. And if they made it through your post, then that took more intelligence than getting through a Stuff article, so at least you’re cutting out a certain type of person. Maybe the past is the future. We’re not hiding with those blogs, but we are setting the bar where we want it—and that might just deal with the problems you’ve observed in social media.
There are sites like Blogcozy, a blogging platform inspired by the old Vox (before Six Apart shut it down). I’m on there a lot, I have a nice following of a few dozen trusted people, and it blends the best of both worlds: long-form writing with social networking, posts shared only with those I choose in my settings.
In the 14 years I’ve blogged—a lot less than you—I’ve had decent comments, so maybe it is time to fire up our own platforms more and get eyeballs on our own work.