Emerald Sky: incapable of doing the hard work without trading off someone else’s good name

  There are still some disinformation articles out there that Semrush caused, and one that was more recent—after Semrush’s admission that my name was actually never trending—is from a mob called Emerald Sky Group (emeraldskygroup.com). I’ve advised them on email and in the comments to a sycophantic post about them that what they have written […]

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Autocade reaches 40 million page views; thank you, humans

1985 Chevrolet S-10 Blazer.

Autocade has now hit 40 million page views, with the counter at 12,353,148, to be added to the previous installation’s 27,647,011. We’re 159 over the milestone. There has been plenty of activity as we added some pages to match Autocade Year of Cars 2025, our new print yearbook, sitting on 5,222 models, a healthy 114 […]

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Autocade Year of Cars 2025 now out

A two-page spread featuring cars and their drag coefficient figures plotted against their year.

  We have put a few links around the place, Stanley Moss very kindly referred to it in his blog, and an article has gone up on Lucire: the new Autocade Yearbook is out for 2025. I decided to call it Autocade Year of Cars as that was more distinctive than just Yearbook (which, for […]

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The new disinformation posts may have stopped, but there’s tidying to do

In the businesses I’m actually involved in, there aren’t that many unsavoury people. Maybe in the early to mid-2000s I came across some hangers-on in the fashion world. But SEO, wow, there’s a great deal of unscrupulousness. I’ve seen their con-merchant emails since the late 1990s—all the more reason that being grouped as one of […]

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Semrush’s continued dishonesty, and potentially one fewer outlet to expose them

Is this why Search Engine Land refused to run our release about Semrush? Because now, Semrush is their parent company, and they would have known that the deal was happening when they received the release. We also now know that I was right about what was going on—and the biggest names in the search engine […]

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Google results are old

That Google seems to get older and older. Here are the top 10 for site:lucire.com as of October 10, 2024.     The home page isn’t there, and maybe that’s OK. But what is there is the index.html file to the 2000 folder, which was put there to catch any programming errors (e.g. forgetting to […]

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Quick test of index size on the occidental search engines

Google really doesn’t like this blog. When I do a site: search, it still puts HTML pages up top, often pre-2010, and as of yesterday, it trails Mojeek and Bing in terms of the number of pages in its index. Who knew? Google being last of the three.     It got me wondering how […]

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Here’s probably how Semrush linked concepts—and got it totally wrong

When you have been on this disinformation-busting journey for nine months, you can work out how Semrush got everything so wrong. Here’s one item, a bunch of SEO tools, and if you read the description, ‘Google SEO Xiaoyan’ is in the copy. Probably deeply questionable, which is why Google offers it for Chrome.     […]

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If it’s important, you can depend on Google to act as censor

We know Meta’s not on the side of justice or democracy, as it shows over and over again, and OnlyKlans’ fascist leanings are obvious. Google pretends that it’s all about the algorithms when we know it’s not: for years it would censor anything critical of itself when I posted to my old Google Plus account. […]

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Forgetting humanity: the desperation of tech

Computer-generated image of people at the Museum of the Future, photographed by the author. The people appear on a screen but in broken form, appearing as a collection of blue, lit pixels against a black background.

How very interesting to see that the disinformation posts about me have stopped going up since I called out Semrush on their own subreddit. For four days I’ve not found any new ones on Google. The timing tells me that Semrush can, contrary to its response, adjust keywords, especially after learning the sheer hell their […]

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