Maurizio Pesce/Creative Commons
At the F8 conference, Mark Zuckerberg says that Facebook will offer a ‘clear history’ option.
Considering that opting out of Facebook ad tracking does nothing, individually deleting the ad preferences that Facebook claims it would not collect only sees them repopulated, and hiding categories of ads does nothing, why would I believe Zuckerberg now?
What he probably means is a page that fools you into thinking your history has been cleared, but Facebook itself will still know, and you’ll be targeted as you always were.
Here’s a parallel: your interface might say your password is secure, but Facebook knows, and the boss can still use your failed password attempts to hack your email account.
At Facebook, it appears the deceptions are always the same, just the areas they deal with differ.