For the sake of our city, it’s important to take the opportunities to move forward

The late 1990s were a heady time here in Aotearoa. The web—pre-Google, pre-monopolies—was indeed the great leveller: anyone with the right skills could create something online that competed at a global level. Aotearoa, which had for years felt a little backward in time—TV shows would arrive here two to three years after they aired in […]

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Online reviews: no safeguard against piling

There is a certain satisfaction in reading statuses like this:     But at the same time it confirms what I said years ago about Google My Business and its ilk. There are no safeguards for piling. Thanks to Google’s bugs, I believe my business has a listing but it’s been nicely messed up so […]

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Getting to each 1,000th model on Autocade—so far

The Tofaş Doğan, the 1,000th model entered into Autocade in 2009.   A very quick look at how long it took us to get each 1,000 models on Autocade.   0: March 8, 2008 1,000: December 21, 2009 (1 year, 9 months for first 1,000—Tofaş Doğan was the 1,000th) 2,000: December 30, 2012 (3 years […]

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Autocade hits 36 million page views, with shifts in the leaderboard

We’ve hit 36 million page views on Autocade now, with the counter showing 8,356,587. Add that to the 27,647,011 just before the old server was decommissioned, and we’re on 36,003,598. We hit 35 million on February 1, so it took 58 days to net the latest million, 17 days longer than last time. We’ve noticed […]

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What do the authors of misinformation have to gain?

Medium, which has been great at removing misinformation about me, rightly asked (after removing yet another fake story about me), ‘Why are they using your name? What are they gaining?’ I replied: Thank you, and I’m glad you’ve asked. I’ve been trying to get to the bottom of this for a while, ever since these […]

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SEO scams, and two outfits to avoid

Recent events have reiterated how a lot of the SEO profession—I’d say almost all of it, except for a tiny sliver of people who really know what they are doing—is a crock. The good news is you can confirm which ones are the crooks by seeing who had posted lies about me. Usually they write […]

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The three parties that did right among a whole lot of fraud

This whole Semrush-created junk about me being a Google SEO expert has one silver lining: if anyone has posted about it falsely, they are a fraud, and you know never to hire them. There are only a few people who have got it right: Shahid Jafar Khan in Pakistan (who removed his piece immediately upon […]

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Additional endorsements for the Autocade Yearbook 2024

To get one endorsement from the brilliant and unequalled Giles Chapman is wonderful. To get two is amazing.   Been so enjoying Jack Yan’s first Autocade Yearbook 2024, an annual in the grand style, with lots of thoughtful deep-reads about new and classic cars. Fascinating for being a tangible print book with digital roots. Check […]

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My real expert opinion on Google, SEO, and the mess that’s to come (not the LLM junk)

Skry being right on the money:     Still those web pages about me being a Google SEO expert or having an algorithm named for me are being indexed and prioritized by Google, all because Semrush hallucinated (or was there a malicious hand in this?), told a bunch of people (in south Asia, predominantly) about […]

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Signing up on Seller Central: another Amazon swindle

I thought I’d look at selling the Autocade Yearbook through Amazon, since people who visit the site are in the mood for shopping. Against all my instincts, I’d bite the bullet and make bloody Jeff even richer. But the whole sign-up process is a swindle. Here’s what I sent to them. Hello there:   I […]

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