More general posts about the world of marketing, advertising and sales.
As Autocade World is a relatively new site, it has been interesting to see how some of the search engines have fared. It is a Wordpress site, which experience tells me presents a set of issues when it comes to search. Mojeek: barely anything. Four links to date, though an interesting mix of the home […]
Read More… from How the search engines fared with a new site
There’s a lot of where advertising, marketing and tech have gone wrong on this blog, so what’s the right thing to do when you’re trying to sell your product? There’s the basic stuff we need to answer. We want people to buy our product, to solve a certain need, and they will do so because […]
Got to love the irrepressible Bob Hoffman. In his March 23 newsletter, he notes that Adlook studied target segments from popular data providers, and asked the people in those segments about themselves. I won’t spoil Bob’s entire list but the top two are: 47 per cent of the people who the data said were women […]
Again, not alone here, just ahead of the game (at least ahead in terms of public pronouncements; I’m sure Jon has had this in mind for some time). Post by @jon View on Mastodon With an excellent reply by Dan Seitz further down the thread (a direct quote since Vivaldi Social isn’t displaying […]
Two things: I did say “AI” programs would ultimately make up false stories about us all. And what happened to me in 2024 was not as bad as what happened to Arve Hjalmar Holmen in Norway. There are still a few disinformation stories left about me—about four more where companies who would normally enforce their […]
Read More… from No matter how bad you had it, someone had it worse
A very interesting analysis on Crikey by Bernard Keane on the turmoil the occident finds itself in. In the opening paragraphs we find this zinger about what the right wing believes it was to protect the west from. Protecting from whom? Name your favourite other—the Soviet Union. Islam. China. Declining birth rates. Secularism. Immigrants. Globalism. […]
Read More… from If you want a slice of the pie, then compete
I don’t know how much more abundantly clear we can make things on our sites when we say, for instance, at Lucire: ‘We receive multiple enquiries from SEO or “outreach” companies about paid or guest posts each day, and if you fall into this category, please do not contact us: it’s going to be no.’ […]
Two items of good news on the digital end: Luxlife has named Lucire its best digital fashion magazine as part of its Style and Apparel Awards 2024; and Autocade, buoyed by some positive press coverage in Octane for our Year of Cars 2025, has reached the 41 million page-view milestone in just two months. The […]
Read More… from Lucire receives second honour from Luxlife; Autocade reaches 41 million page views
I am going to give ourselves a pat on the back over the last few years of redesigns and site developments, helped to no small degree by getting all our sites off AWS (Amazon Web Services), which must be the most disempowering, retrograde set-up for hosting I have encountered in 30-plus years of working in […]
Read More… from Six refreshed or brand-new company websites since 2021
I noted in the new Autocade Year of Cars that the French faltered in China because the Chinese marques no longer need them, especially when they are churning out superior product. They have no use for French cachet, especially as the brands edge upmarket. You’ve got the HIMA collective from Huawei, all with luxury marques, […]
Read More… from We’ll all soon know luxury Chinese car brands