Wayback Machine/Archive.org Nostalgia, with the Open Directory Project. This archived page from 1999 isn’t even the original. I still remember when it was called Gnuhoo in 1998. Where have all the web directories gone? It seems we need them more than ever, since Google is so poor at ranking websites (while it funds the […]
Category: marketing
More general posts about the world of marketing, advertising and sales.
Lucire unplugs from OnlyKlans, and we find more Wikiality
I guess whomever wrote this in Wikipedia is being helpful, but the second pronunciation shown is not how you pronounce Lucire. It may be how you pronounce lucire, the quaint Romanian word, in Romanian, but it’s not the pronunciation of the magazine’s name. Maybe the Lucire Romania crew adopted this pronunciation when dealing with […]
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From the fediverse: saving the news from Big Tech, and why you shouldn’t use Brave browser
Excellent links by way of the fediverse today. First up, Cory Doctorow about saving the news from Big Tech, with sentiments that aren’t far off my own, many of which have been recorded on this blog. His post is from June 2023. Highlights include this on contextual advertising: In studies, these contextual ads perform slightly […]
There’s only one rebrand I care about today
One thing that marketing teaches you is that you need to have a market orientation: put yourselves in the shoes of the consumer and figure out what they want, rather than force something on them. And one thing that leadership teaches you is owning up to when you’ve got it wrong, and making the necessary […]
Miscellaneous images from the US
A bit of a clear-out of a downloads’ folder on my computer. This has been sitting there since 2016 and I’ve no idea of its origins, but let’s say that Americans do understand irony and whomever claimed otherwise was wrong. This was from The New York Times in the early 2000s. Dave Barboza […]
We’re past the sort of digital marketing that some seek: the mid-’20s are about integrated marcom again
When I first started working, there was a profession called corporate identity. It wasn’t called branding. I noticed the vernacular change in the 1990s, more so in the early 2000s when even Wally Olins started using it more to describe what Wolff Olins did. You just have to follow the market. We’re at a point […]
Company founders, talk about your businesses and the great work they do
When I launched Lucire into print in 2004, it brought with it some unwelcome elements. On the plus side, it raised the company’s profile and no doubt that helped sales. No one had ever taken a website into print before, with the exception of Yahoo Internet Life, as far as I know. Certainly no one […]
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Twenty years ago, Lucire and United Nations Environment Programme teamed up for a first
Twenty years ago, the United Nations Environment Programme and Lucire announced their partnership. I look back at how the arrangement came about in 2002–3. At the time, it was unheard of for a mainstream fashion title to make this sort of a commitment to sustainability, but I felt we couldn’t afford not to. Even […]
A new website goes up—and Yandex beats them all
Authentically You, a life and career coaching business in Wellington, New Zealand, has just launched. We’ve had a hand in the design and website development (where it had to be Wordpress and easy to manage), and it’s also been our task to get it on to the search engines. I was very surprised that […]
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Should I link back an “AI” or LLM-authored splog? I vote no
This was an incredibly interesting trackback in the queue for this blog: an LLM-authored summary about a blog post of mine, linking back to it. It’s better than a spun article to read, but at the end of the day, it’s not something I want to give oxygen to by allowing the trackback […]
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