How quickly an opinion can change.
I have been on Tumblr for 12 years, signing up in 2007, with my first post in January 2008.
For most of that time I have sung its praises, saying it was one of the good guys in amongst all the Big Tech platforms (Google, Facebook) that are pathological liars. Even a few years back, you could expect to get a personal reply to a tech issue on Tumblr, despite its user base numbering in the millions.
Last year, as part of Verizon, Tumblr enacted its “porn ban”. I didn’t follow any adult content, and I didn’t make any myself, so it didn’t affect me much—though I noticed that the energy had gone from the site and even the non-porn posters were doing far less, if anything at all. As mentioned yesterday, I had been cutting back on posting for some time, too. It had jumped the shark.
While I didn’t agree with the move, since I knew that there were users who were on Tumblr because it was a safe place to express their sexuality, I didn’t kick up as big a stink about it as I did with, say, Google’s Ads’ Preferences Manager or the forced fake-malware downloads from Facebook.
But what is interesting is how Verizon ownership is infecting Tumblr. I see now that Tumblr can no longer say it supports ’net neutrality because its parent company does not. This isn’t news: the article in The Verge dates from 2017 but I never saw it till now. Of course Verizon would have wanted to keep this under wraps from the Tumblr user base, one which would have mostly sided with ’net neutrality.
And now, after posting about NewTumbl on Tumblr last night, I see that Verizon’s corporate interests are at the fore again. Tumblr returns no results for NewTumbl in its search, because it’s that scared of a competitor. Apparently this has been going on for some time: some NewTumbl users in February blogged about it. I was able to confirm it. This isn’t censorship on some holier-than-thou “moral” grounds, but censorship because of corporate agenda, the sort of thing that would once have been beneath Tumblr.
If I was ambivalent about leaving Tumblr before, this has made me more determined. I still have blogs there (including one with over 28,000 followers), so I won’t be shutting down my account, but, like Facebook, I won’t update my personal space any more after my 8,708 posts, unless I can’t find a creative outlet that does what Tumblr currently does and am forced to return. Right now, NewTumbl more than fulfils that role, and it’s doing so without the censorship and the corruption of long-held internet ideals that seem to plague US tech platforms. Tumblr users, see you at jackyan.newtumbl.com.
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