Remember Tumblr, the platform owned by Verizon that I left?
I left because of Verizon’s policies, of placing their corporate agenda ahead of the users.
I went to NewTumbl instead—a site that Tumblr users might not know about, since Verizon has ensured that searches for its competitor come up empty.
I was very surprised to find that Verizon Media has opened an account at NewTumbl—a site that they effectively tell their users does not exist.
And what are they doing on it? Running their sit vac ads for free:
It’s not technically in violation of NewTumbl’s terms, but what is interesting are their hashtags.
One of the hashtags is sexy, albeit misspelled as sexu.
Now, either you have to be sexy to work for Verizon (given the other hashtags used), or they are hashtag-spamming, in the hope their ads will be seen more widely.
It is, basically, douchebag behaviour—but this also tells us that NewTumbl has them rattled. Why else would they advertise here instead of a regular job site?
The effect on their brand is very negative—since people can see these ads for what they are: a cheap shot across the bow. This is how petty big US companies are. We see this from Google, so why not Verizon?
PS.: Unlike Big Tech and the bigger players in corporate America, I own up when I learn more. The Verizon account on NewTumbl was revealed to be a fake, and has since been deleted. However, Verizon’s censorship on Tumblr continues (you can’t find NewTumbl but you can find Pornhub—all hail their potential buyers!).—JY