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The Persuader

My personal blog, started in 2006. No paid or guest posts, no link sales.



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21.12.2021

Facebook pages no longer immediately update after you post

With Lucire’s Twitter restored—it was a huge distraction over the last two months with various automatic posting gadgets needing to be reprogrammed, and the Twitter-to-Mastodon cross-poster still does not work (it’s what happens when you modify things that are working perfectly well: it’s impossible to put them back)—we wanted to get some of our social media back up to speed.
   So let’s get back to rubbishing Facebook, shall we?
   Because whenever we post, whether it’s through another program or directly on Facebook, the post just does not show on the page itself, unless you’re on the ultra-slow mobile edition (m.facebook.com) where you’re likely to give up before the posts begin to load. You have to wait many hours, even a day, for something to appear on the full-fat web version.
   This reminds me of those days when our Facebook walls stopped updating on the 1st of each month, presumably because someone in Menlo Park had to flip a switch to tell the website that the new month had begun. And they wouldn’t do it till it hit midnight in California since everyone on the planet must live in the one time zone.
   What’s the bet it’s a related glitch that existed at the end of 2011 and the beginning of 2012, but we need to wait till midnight in California for Facebook to know it’s a new day?
   Here’s the mobile version (albeit viewed on the desktop) earlier on Tuesday:

And here’s the web version, still unchanged 12 hours later, with the newest post after the pinned one from December 18.

   Lesson: don’t use Facebook if you wish to tell your audience something urgently. You are better off sending an email: they’re more likely to see it in a timely fashion. And if your following isn’t that big, and you need your fans to know something urgently, it might actually be quicker to telephone them! Social media—forget it.

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Filed under: internet, marketing, technology—Jack Yan @ 11.24

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