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The Persuader

My personal blog, started in 2006. No paid or guest posts, no link sales.



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21.07.2022

Rand Fishkin’s ‘Something is Rotten in Online Advertising’

I’ve been meaning to link Rand Fishkin’s ‘Something is Rotten in Online Advertising’ for some time, so here it is.

He writes, in his second and third paragraphs (links in original):

Where to even begin… Should we start with the upcoming loss of third-party cookies? The bizarre Google & Facebook duopoly teamup against anti-trust action? The rise of online ads as a money laundering & terrorist-funding tactic? Or maybe we should talk about brands’ ever-shrinking ability to attribute ad clicks. Hundreds of millions in provable ad fraudDisturbing privacy issues that remain unaffected by GDPR or other government efforts.

No wonder a lot of savvy people believe adtech and the entire online advertising industry are due for a subprime-mortgage-style reckoning.

It’s a well written piece, covering ad fraud, the incentivization of ad fraud, and real-world examples, including this:

The world’s biggest con continues. The con artists don’t need to do three-card Monte any more. They can just get into ad tech. Rand’s piece is well worth a read.

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Filed under: business, internet, marketing, technology, USA—Jack Yan @ 10.53

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