Above: A reputable Las Vegas newspaper, the Las Vegas ReviewâJournal.
Iâm not going to weigh in on the debate surrounding the US Second Amendment today, but what I will say is whether we like their politicians or not, the victims in Las Vegas didnât deserve their fates. My thoughts and prayers go to them and their families.
One related observation from a very good friend was that one local (albeit foreign-owned) media outlet was running live web coverage of the shooting, and questioned whether this was of any real interest to New Zealanders. It could be, to use her words, âdisaster voyeurism.â
I have to agree. If you were concerned for a loved one who was there, youâre more likely on Las Vegas, Nevada, or US national news media, and not a local one.
There is some public interest in it, of course. This is a country we have a connection with, but arguably not to this extent.
Now, I donât totally begrudge a publisher trying to make money from breaking news, either, since we all have to eat, but in chatting to my friend I had to look at what was enabling this to happen.
Iâm not one to knock having a global market-place, either, as Iâve benefited from it. And there is a global market-place for news. However, it does seem out of kilter that a locally targeted website covers international news to this minute detail. Itâs not like those media outlets that aimed to be global despite having a local or national base (the British tabloids come to mind, such as the Mail and The Guardian), where you could rightly expect that.
Itâs hard to avoid that this is a cynical grab for clicks, and I point my finger at Google News.
I might have de-Googled a lot of my life, but I always maintained that I would keep using Google News, as itâs a service I find some utility from. But a while back, Google News changed its focus. Rather than reward the outlet that broke a news item, it tended to take people to mainstream media outlets. We used to get rewarded for breaking stories. Now the mainstream media do. Thereâs less incentive for independent media to do so because weâre not being rewarded meritoriously. As Spanish publishers discovered, Google News sends you traffic, and it gets to decide whom is to be rewarded. When Google News shut its Spanish service, traffic to small publishers fell: it was independents that suffered the most.
Therefore, if we had the old algorithm, those searching today for news of the Las Vegas shooting would see the outlet(s) that broke the news first leading their searches, and other media would follow. That would be in line with the Google I liked during the first decade of this century. It, too, was once a plucky upstart and for years it rewarded other plucky upstarts.
From my experience having broken stories that other publishers eventually do, searches now take you to mainstream outlets, and, if Googleâs âbubblingâ of its regular search results is any indication, they take you to mainstream outlets in your own country, or those that you (and others like you, because it has the data on this) have traditionally favoured.
Proponents might argue that that is a good thing: the local outlet might express things in more familiar language or the layout might be more comforting, but I question whether that helps people discover fresh perspectives. It certainly doesnât get you the best news if itâs not the best source, the ones that were responsible for the first reports.
It encourages a blatant grab for clicks for international outlets, knowing Google News will send enough people their way to make this worthwhile. If a New Zealand website reporting either second-hand or having less informed sources still benefits from the traffic from locals and some foreigners, then why not, and to heck with journalists who can do it better? Are we really getting our fair share of the traffic when it might not actually be fair for us to do so?
It doesnât make for a richer news environment if itâs just about the clicks. Yet this is the world we live inâand for some reason we still love Google.
I might add this change in policy long predates the US presidentâs first utterance of the term âfake newsâ.
Merit is out, big firms are in, as far as the Googlebot is concerned. And thatâs yet another reason we should be very wary of the big G.