How to lose readers: accuse them of something they don’t or wouldn’t do
Here’s a sure-fire way to lose readers and cost you ad revenue.
It seems Haymarket’s Autocar (which I have been reading in print since 1980) wasn’t pleased about people using online ad blockers, so it created a warning.
The trouble is I don’t use ad blockers. In fact, you can see a massive advertisement underneath the warning:
In fact, that ad keeps changing, so I guess the advertiser is charged for totally useless impressions.
Clicking ‘I’ve disabled my Ad-Blocker’ does nothing.
I decided to click the other option, for advice on how to whitelist the ad blocker that I do not have.
I presume whatever’s in that blue box are the instructions, which are illegible.
Autocar often talks about the difficulties behind some car infotainment interfaces, but you’d hope a publisher with a budget that far exceeds mine would get this right.
The irony of this effort is that Autocar winds up losing ad revenue.
I have Tweeted them, so here’s hoping this silly tech can be removed so I can help their bottom line. You do wonder about their bosses sometimes though—maybe this sort of abrasive behaviour comes from the top.
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