[Originally posted in Lucire] Toward the end of next week, Panos Papadopoulosâs autobiography, Panos: My Life, My Odyssey, comes out in London, with an event in Stockholm following. This is an intimate memoir about Panosâs rise, from childhood poverty in Greece to the âking of swimwearâ in Scandinavia. Not only do I have an advance copy, I collaborated with Panos on it.
Iâm fascinated by autobiographies. When I was a teenager, I read Lee Iacoccaâs one, written with William Novak. I presume Novak interviewed Iacocca, or he worked with some additional notes, and ghosted for him. Whatever the case, it remains an engaging read, and I replaced my well worn paperback with a hardcover one a few years ago, when I spotted it at a charity fair. More recently I bought Don Blackâs autobiography, The Sanest Guy in the Room, and enjoyed that thoroughly.
Panos and I probably had a similar arrangement to Iacocca and Novak, whereby I interviewed and prompted him for some stories, and I wrote from copious notes that he gave me. Thereâs an entire chapter in there thatâs based on his reflections about the time he bought into a football team in Sweden, that he wrote in great detail himself soon after the events took place. Somehow over 10 months of 2021âthough the idea has been floating around for many years beforeâPanos and I created this eminently readable tale, the sort of autobiography I would like to read.
Of course we start in Greece in 1958, and how a young lad, who begins working at age five alongside his mother as she cleaned an office, finds poverty a torment, and vows to get himself out of it. He also cannot tolerate injustice, and attempts to expose pollution, workplace accidents, and corruptionâonly to find himself and his parents harassed. By his late teens, after taking an interrail journey to northern Europe, he finds an opportunity to study in Sweden.
Itâs not âthe rest is historyâ, as Panos works in kitchens, washing dishes and peeling potatoes. He also finds gigs as a prison guard, a parole officer, a rest home carer, and a substitute teacher.
His first taste of fame is for a postgraduate sociology paper, where he examines the importance of clothing in nighttime disco settings, which captures the imagination of major newspapers and TV networks.
Finding dissatisfaction and frustration working in health care for the city of Göteborg, he seized upon an idea one day when spying just how drab the beaches were in Sweden: beautiful bodies covered in monochrome swimwear.
Injecting colour on to the beaches through his Panos Emporio swimwear label wasnât an overnight success, and Panos elaborates on his story with the sort of passion you would expect from a Greek native, capturing your attention and leaving you wanting more.
He reveals his secrets about how he lifted himself out of poverty, creating a company given a platinum rating in Sweden, an honour reserved only for the top 450, out of half a million limited-liability companies there.
Read about how he managed his first sales despite doubts from the entire industry, how he secured Jannike Björlingâthen Swedenâs most sought-after woman, photographed constantly by the paparazziâas Panos Emporioâs model, and how he followed up with securing Victoria Silvstedt, just as she was about to become world-famous posing for Playboy.
By 1996, 10 years into his labelâs journey, and with the release of the Paillot (still offered in the Panos Emporio range today), the press dubbed him âthe king of swimwearâ, but he wasnât done yet.
There are touching moments, too, such as his heartfelt recollection of his friendship with Jean-Louis Dumas, the chairman of HermĂšs, and his wife Rena.
Weâve known each other for over 20 years, and from the start he complimented me on my writing, so I have a feeling he wanted me for this task for some time. We’ve both had to start businesses from scratch, and we did them away from our countries of birth. Additionally, he knew I grew up amongst Greeks so I had more than an average insight into his culture. Weâve talked about it numerous times, maybe as far back as 2016, when Panos Emporio celebrated its 30th anniversary. Iâm very grateful for that. There were obviously stories I knew, since I interviewed him about them over the years, but plenty I did not, and they form the bulk of this 320 pp. book, published by LID Publishing of London, and released on May 26. A party in Stockholm follows on May 31.
Technically, the process was an easy collaboration as Panos and I shared notes and written manuscripts back and forth, and I had the privilege to lay it out and edit the photos as well. The whole book was typed out on WordPerfect, which gave an almost perfect re-creation of how the copyfitting would go in InDesign, unlike Wordâfor a while others doubted I could fit the contents into the agreed page length, since they couldnât see it in the same format that I did. Martin Majoorâs FF Nexus Serif is used for the body text. And, while hardly anyone probably cares about such things, I managed to deliver it so the printer could do the book without wasting paper with the right page impositions. I know what it’s like to have printing bills.
My Life, My Odyssey was the working title, but it seems LID liked it enough to retain it for the final product. I wanted to retitle it Panos: Who Designs Wins, but the experts in charge of sales preferred the working title. âWho designs winsâ appears on the back cover, so itâs still getting out there!
Caroline Li, LIDâs designer, did the cover, and I followed her lead with the headline typeface choice; and Martin Liu, who Iâve known from Stefan Engesethâs many books, published and coordinated. Iâm grateful to the watchful eye and coordination of Aiyana Curtis, who oversaw the production stage and did the first edit; she also engaged the copy editor and proofreader, who turned my stubborn Hartâs Rules-compliant text into LIDâs house style.
The final manuscript was done in October 2021 and weâve spent the last few months doing production, shooting the cover, and preparing for the launch, where LIDâs Teya Ucherdzhieva has ably been working on a marketing plan. Panos himself, never one to do things by halves, has thrown himself into doing the launch, and it promises to be an excellent event.
For those whoâd like to get their hands on a copy, Amazon UK and Barnes & Noble are retailing Panos: My Life, My Odyssey, and a US launch is slated for October (Amazon and other retailers will have it in their catalogues).
Sadly, I was late to the demise of Drivetribeâthough as some on Reddit point out, the brand still exists on other channels. But as for hosting the content themselves, that ended in January, and we content creators had till then to get our stuff off.
I had been checking in there less and less over 2021, which is a real shame. It had been a favourite site of mineâcars, and like-minded fanaticsâbut I guess it takes a lot more than a community to make a community.
Maybe it was the people I followed, but I never really got the right mix of news and entertainment. Others might beg to differ. I had little desire to follow the foundersâClarkson, Hammond, May, and Wilman (sorry chaps, Iâve watched you all in one shape or another since the 1990s, and given Wilman’s nude appearances on Top Gear, they are not necessarily shapes I want in my head)âso it was down to other content creators and contributors.
Twitter gives me some joy because of various car accounts thereâAndrew at the Car Factoids and Andy with what must be a world-leading private brochure collectionâand contributing seems a breeze. Drivetribe was somewhat hampered with a less-than-easy-to-use interface and somewhere along the line, in its first year if I recall correctly, the typography changed for the worse (at least to my eyes).
And like so many social networks, it was about keeping the content there in the hope it would generate money for the core business. It did indeed have a separate programme for creators, where they expected to share in the loot, but ironically after I was approved to join, I lost interest in contributing. Maybe it was because I had my own sites that I could work on. Autocade eats up spare time with each model taking a good 15 minutes on average to illustrate, research and write.
Anything I wrote for Drivetribe exclusively, and there were a few pieces, is practically toast. There may be a few links on the Wayback Machine, but the rest is online history. Itâs hardly their fault: the closure was covered in automotive media extensively, although I never received any emails about it. Itâs a lesson once again to ensure that you keep copies of your own content; in my case, I might still have them in WordPerfect format on a DVD-ROM somewhere. Relevant ones appeared in Lucire and Lucire Men.
Speaking of hosting your own stuff, I wonder if this is what the future holds.
I’m sensing the end of the current paradigm of social media on the horizon, probably with a slight return to the old ânet where people like me were expected to work mostly through our own domains. I could be wrong, but I really feel like a couple of years will bring big changes.
—John Henry, The Revelator (@JohnHenry_US) April 18, 2022
This comes at a time when another Tweeter I follow has lost his Instagram account for no reason he can fathom, and I shared with him that I wouldnât mind hosting my own photos on this very site. Instagram is a once-every-few-months network for me now, at least when it comes to posting on my personal account. (Iâll look at it more for Lucire.) If John is right, we could be looking at a separation again: those who can host their own will, and those who canât, rely on the mass services. There could be less interaction between groups of people, but then the social networks only have themselves to blame for fostering toxicity. We are only human: we found others to interact with and learn from in the early 2000s before Facebook and Twitter, and we can again. We might even find it more productive as we claw our time back from those services.
And if itâs about traffic, each post I make here gets multiples more views than most things Iâve posted to Instagram. Seven hundred is pretty normal. Is there any point, then? The negatives seem to outweigh the positives, and this becomes truer every day. Youâd be a mug to want to buy one of these services in 2022.
Finally, a happier post. For many years (since 2004), my dear friend Stanley Moss has been publishing his Global Brand Letter, which is not only a wonderful summary of the year (or the last half-year, since he often writes every six months) in branding, but an excellent record of the evolution of culture.
He has finished his latest and, for the first time, he has allowed me to host a copy for you to download and read (below). I commend it to you highly. Keep an eye out for future issues, while past ones can be found on his website at www.diganzi.com.
If you’d rather not read every Facebook entry I made on my blog this year, here’s a helpful video by Simon Caine on all the shitty things they’ve done over 2021. As we still have a couple of weeks of 2021 left to go, I’m betting they will still do something shitty that deserves to be in this video.
Agreed. They claim I let someone into my Associates' account as their reason for not paying my earnings. It's utter BS and they can't tell me who this mystery person is. Maybe their computers are this insecure?!
Yes they are. I explained I had unique passwords, additional security software, no one had access to my computer etc but their line is âitâs not us itâs youâ. The ICO upheld my complaint. @amazon would not accept responsibility. https://t.co/WnbHuWiASE
Itâs clearly a policy. Cheap products were bought from my account at exorbitant prices and sent to me. They tried to say first Iâd committed fraud. When I invoiced the ICO they said I had breached my data. When I explained why it wasnât possible they started sending me money.
You read correctly: Amazon is just as dodgy as the others I’ve criticized publicly. Just that I hadn’t got around to them on this blog, because there had been a lengthy dialogue and I wanted to get more facts. But above is where I’ve got to so far, and it seems I’m not alone.
Amazing what sort of press releases come in. I had no idea that Auckland is our capital, and I was surprised to find that Toronto and Antwerp are as well in the same release.
Essential Living is a British firm, from the looks of it, and no, we won’t be publishing this in Lucire.
You’d think the PR firm might check as well, but maybe post-Brexit they don’t really care about other countries any more?
Meanwhile, on Twitter. It’s getting nutty toward the end of the year. Just today we saw a motorcyclist come off his Suzuki in Johnsonville, and a Toyota van almost losing control altogether in Tawa. ‘Driving to the conditions’ doesn’t seem to be a thing any more. On Friday, it was this:
Have the rules for traffic lights changed? I stopped on a red at Karo Drive, Mercedes in the next lane went right through, truck driver behind me was beeping like crazy wanting me to go. Clearly Iâm in the minority believing that red means stop.
The truck driver overtakes me, then stops on a red. So I beeped him, because I figured that red now means go. And he gets really upset, starts backing his Park Contractors Ltd. of Wainuiomata truck into me (he doesnât hit). The snowflake canât handle what he dished out.
Could Park Contractors Ltd. of Wainuiomata please send me the updated traffic light rules? It seems red sometimes means go but it also sometimes means stop and as an immigrant I do not know how the locals distinguish between the two types of red.