Again, not alone here, just ahead of the game (at least ahead in terms of public pronouncements; I’m sure Jon has had this in mind for some time). Post by @jon View on Mastodon With an excellent reply by Dan Seitz further down the thread (a direct quote since Vivaldi Social isn’t displaying […]
Tag: online advertising
Why don’t we just stop tracking?
Not only is Linkedin OK with disinformation, thereby making itself complicit to fraud, it turns out verification isn’t that simple. I’ve said many times that I think most “apps” are just web browsers limited to a single site, but, in the interests of greater visibility, I relented and downloaded the Linkedin app. Like most apps, […]
Enforcing long-held laws: Google is a monopolist, violating Sherman Act s. 2
Congratulations to the US Department of Justice on its first scalp in its antitrust lawsuit against Google, filed in 2020. Judge Mehta in the United States District Court for the District of Columbia agreed with the plaintiffs in United States et al v. Google LLC that Google had acted illegally to maintain a monopoly […]
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The crunch time media face is nothing new
Talking Points Memo showed the amounts programmatic advertising brought in to them over the last eight years. (The above graphic is from their card preview on Mastodon.) I’ve never been convinced of programmatic since no one in the ad business could ever explain it in plain language. I say just figure out what’s on […]
The curious case of Google’s SEO searchers
They may no longer be relevant, but most (all?) of our sites still have meta keyword tags. When we redevelop a site, we tend to take the header tags in full from the previous incarnation, so unlike the old joke about George Washington’s axe (‘This is the original. I’ve only had the handle and blade […]
Having less and less faith in websites
It’s a pity Zapier’s email systems don’t work because the people seem very nice. I signed up to the service in December, but eventually unsubscribed from all their emails by going to the email preferences’ page and selecting the appropriate option. It didn’t stop the emails from coming, so I wrote to them to advise […]
Beware AI; the dangers of Google ads; and the beauty of Radio.garden
Hat tip to Stefan Engeseth on this one: an excellent podcast with author, historian and philosopher Yuval Noah Harari. Among the topics he covers, as detailed in the summary in Linkedin’s The Next Big Idea: • AI is the first technology that can take power away from us • if we are not careful, AI […]
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More evidence that contextual advertising is better than creepy, programmatic behavioural ads
Cory Doctorow posted a link to his collection of links at Pluralistic for August 5, 2020. The first one’s heading piqued my interest: ‘Contextual ads can save media’. It’s worth having a read, especially about the BS behind behavioural advertising (i.e. surveillance advertising) and the ‘real-time bidding’ that so many ad networks have been trying […]
The erosion of standards
For homeowners and buyers, there’s a great guide from Moisture Detection Co. Ltd. called What You Absolutely Must Know About Owning a Plaster-Clad Home, subtitled The Origin of New Zealand’s Leaky Building Crisis and Must-Know Information for Owners to Make Their Homes Weathertight, and Regain Lost Value. My intent isn’t to repeat someone’s copyrighted […]
Contextual targeting worked, so why abandon it?
Didn’t I already say this? Contextual targeting worked for so long on the web, although for some time I’ve noticed ads not displaying on sites where I’ve blocked trackers or had third-party cookies turned off. That means there are ad networks that would rather do their clients, publishers and themselves out of income […]
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