As NixCraft wrote when sharing this: the irony is that it’s from Perplexity. The rest of you can do this, we won’t. We might be one of those little corners of the web still making human-written content. Life skill in 2025: to spot what is real and what is slop. A bit like […]
Read More… from Ninety per cent of the web could be “AI” slop next year
Creative Commons/CC0/Pxhere Anyone else do this? You’re searching for something online and you go to a page where there’s an introduction, then a ‘Contents’ box dividing up the answer into sections. You immediately leave that page because it’s likely to be “AI”-written or the answer you want is buried within, and it’s quicker to […]
Internet Archive Above: An Internet Archive screenshot of one of the scam websites, presumably with the main image missing. From Malwarebytes in March: a Semrush impersonation scam has hit Google ads. While I would never side with bad actors, it is difficult to sympathize with a brand like Semrush after the nine months of […]
Read More… from Two of the web’s worst brands wind up in a scam
Richard MacManus’s Cybercultural I’ve mentioned as a must-read if you want to explore the history of the web. And today, Stephen Judd showed a collection of links, among which was this 2017 entry by Amy Hoy, ‘How the blog broke the web’. Hoy traces the origins of the blog back to a web diary (web […]
Bob Hoffman has his book, Inside the Black Box, available on his website as a free download. It’s a fascinating read about how online advertising is largely a con, with lots of ad fraud, made-for-advertising sites (MFAs), and opaqueness, he explains. Bob is critical about programmatic advertising (25 per cent of programmatic ad dollars are […]
Read More… from The frauds of online advertising, and blocking sign-up bots
Again, not alone here, just ahead of the game (at least ahead in terms of public pronouncements; I’m sure Jon has had this in mind for some time). Post by @jon View on Mastodon With an excellent reply by Dan Seitz further down the thread (a direct quote since Vivaldi Social isn’t displaying […]
Not only is Linkedin OK with disinformation, thereby making itself complicit to fraud, it turns out verification isn’t that simple. I’ve said many times that I think most “apps” are just web browsers limited to a single site, but, in the interests of greater visibility, I relented and downloaded the Linkedin app. Like most apps, […]
Congratulations to the US Department of Justice on its first scalp in its antitrust lawsuit against Google, filed in 2020. Judge Mehta in the United States District Court for the District of Columbia agreed with the plaintiffs in United States et al v. Google LLC that Google had acted illegally to maintain a monopoly […]
Read More… from Enforcing long-held laws: Google is a monopolist, violating Sherman Act s. 2
Talking Points Memo showed the amounts programmatic advertising brought in to them over the last eight years. (The above graphic is from their card preview on Mastodon.) I’ve never been convinced of programmatic since no one in the ad business could ever explain it in plain language. I say just figure out what’s on […]
They may no longer be relevant, but most (all?) of our sites still have meta keyword tags. When we redevelop a site, we tend to take the header tags in full from the previous incarnation, so unlike the old joke about George Washington’s axe (‘This is the original. I’ve only had the handle and blade […]