Facebook’s advertising preferences are getting more useless by the day. Even a company as dodgy as Google has managed to keep its preference page working.
Over the years I’ve been telling people that they can delete their interests from Facebook if they’re uncomfortable with the targeting, since Facebook gathers these interests even when you have opted out of targeted ads. Now, you can’t. If you’re on the desktop, Facebook just won’t show them to you. You can have this window open for hours for nothing to appear (and yes, I have tried regularly).
Maybe you don’t have any, Jack? You just said you deleted them. Fact: I do have them, except they are only visible on the cellphone—and as usual they’re not that accurate. However, on the cellphone, these cannot be deleted or edited in any way.
I also have a set of different ones if I export my Facebook data, but that’s another story.
And remember when I said I opted out of alcohol ads, yet I still see plenty, especially from Heineken, which has even uploaded my email and private information to Facebook without my permission, and refuses to respond? (I may have to get the Privacy Commissioner to intervene again.) Facebook does say that opting out doesn’t necessarily work. In which case, you have to wonder why on earth the feature is there—regardless of what you toggle, Facebook does what it wants. Even Google doesn’t get this bad.
Remember: Facebook offers you features, but they don’t necessarily work.
And advertisers: Facebook’s audience estimates, by their own admission, have no bearing on the real population, and there is no third-party auditing. Even if you tailor your promotions, there’s no guarantee they’re even reaching the people you want. My interests are certainly incorrect—not that I can do anything about it so you don’t waste your money. Now multiply that by hundreds of millions of users.