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The Persuader

My personal blog, started in 2006. No paid posts.



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04.06.2021

Time to stop entertaining advertorial enquiries from Gmail

Last month, I Tweeted that I would stop replying to advertorial queries sent to us from Gmail, since over 99 per cent of them result in no deal whatsoever. In fact, that 99 is an underestimate.
   One of the early (say mid-1990s to the mid-2000s) rules of the ’net was that if you didn’t have a custom domain, and were relying on the likes of Hotmail or AOL, then you instantly lacked credibility when approaching another business. But as Gmail became ubiquitous, that rule was no longer that important for us, especially since some of our own team opted to use their Gmails and have their work addresses forward to them. I’ve always been one to go with the flow when it came to my colleagues, so if they were using Gmail more, then who was I to be so negative against others approaching us doing the same?
   Except for sanity. Of course I’ll still read emails from Gmail but since I get numerous advertorial enquiries every day, then you have to draw the line somewhere. You might say that I’ve waited too long to do this as the 99 per cent sample was taken over years. But past behaviour does show I tend to stick at something for longer than many people.
   I’m also surprised at how many of these enquirers want us to ignore New Zealand law, and to have advertorials not marked as such. I’m not in the business of publishing sales’ catalogues, or a sales’ catalogue masquerading as a magazine, so advertorials are marked as promotional material in some way. So even if they get past first base, they usually fall at the second.

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Filed under: business, internet, media, publishing—Jack Yan @ 01.06

One Response to ‘Time to stop entertaining advertorial enquiries from Gmail’

  1. […] Time to stop entertaining advertorial enquiries from Gmail « Jack Yan: the Persuader Blog on The ex-Vox testimony […]

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