They may no longer be relevant, but most (all?) of our sites still have meta keyword tags. When we redevelop a site, we tend to take the header tags in full from the previous incarnation, so unlike the old joke about George Washington’s axe (‘This is the original. I’ve only had the handle and blade […]
Tag: advertorial
What saying yes to SEO “guest posts” looks like
Here are a few screenshots from a magazine I loved, but sadly, it seems they’ve responded to those SEO emails, and grabbed the US$50 per post. I don’t blame them, since Google has destroyed the online advertising ecosystem, and they have to make ends meet somehow. I was in contact with them some years […]
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Time to stop entertaining advertorial enquiries from Gmail
Last month, I Tweeted that I would stop replying to advertorial queries sent to us from Gmail, since over 99 per cent of them result in no deal whatsoever. In fact, that 99 is an underestimate. One of the early (say mid-1990s to the mid-2000s) rules of the ’net was that if you didn’t […]
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This week it’s the Sports Illustrated Swimsuit models; what’s next for our destination marketing?
In Lucire’s publication history, more Americans than New Zealanders have read from the title. Online, that was always the case, as we started off in 1997 with a 70 per cent US readership, which has dropped to around 42 per cent with other countries catching up with web browsing over the last 16 years. […]