With all the odd results coming up in site searches—it’s not restricted to Bing—I attended to some of the older pages on our websites.
Curiously, in a site:lucire.com search, even Google has our 2005 competition page up high, namely in fifth. There is only one link from our site internally to this page. I know of none externally. The idea about Backrub and “link juice” doesn’t ring true here as there is no way that page should be ranked so highly.
Not only that, it’s a page that refreshes to another on the site—so much for these being lowly ranked and that search engines don’t like them.
Nevertheless, as it’s not relevant or useful any more, I deleted it (though it remains in Google at the time of writing).
The ‘About’ page I’ve discussed before and it remains in fourth, despite not being linked from anywhere recent on our site. It was updated with text from our licensing website and now also follows the rest of the site—though we haven’t bothered making any new links to it. It’s really just for the search engines. (For nostalgia’s sake, it has a link to the 2004 page that the search engines love so much.)
We had so many frameset pages on the Lucire site that I updated a few of those, though—rightly or wrongly—I left the frames intact. Well, if they rank so highly, contrary to what the experts all say, then why not?
The one that had the most surgery, however, was jyanet.com/lucire, Lucire’s original URL in 1997. That still comes up in 23rd for me in Google (for the search Lucire), and 20th in Startpage. This hasn’t been linked to since 1998 by us, and I doubt very many outside of our company would. It was our home only for about six months after launch.
Given its enduring popularity, we’ve given it a Bootstrap template and it shares a stylesheet with the rest of the Lucire site, despite it being at another domain. It now contains links to other Lucire sites, which seems a fitting “gift” to the page as we celebrate our 25th anniversary.