A history of dealing with ad networks

Written in the feedback form to one ad network as we attempt to find someone to complement our work with H12 Media. Sums up a lot about the murky world of online advertising. It’s to a ‘Google Publishing Partner’, and we know Big Tech lies, but I’m keeping an open mind with this provider. Italics […]

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It would be nice to get my Amazon Associates money

This has been going on for between 10 and 20 years, and I think closer to the latter. Didn’t know Jeff was this hard up for cash. I didn’t record the dialogue last time, giving them the benefit of the doubt, but since I can’t trust the buggers, I will this time. Fed in to […]

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You never know where your interests will take you

A seven-year-old needs to figure this out: what would the Ford Escort Popular Plus be priced at if were assembled in Aotearoa?   Amanda and I were chatting about prodigies. Some young people are amazing, doing uni classes at intermediate or high-school age, or playing piano like Mozart, and while not all of us have […]

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The designer’s quest for timelessness

In the editorial to one of our print publications—not yet at liberty to say which—I show a 2004 cover of Lucire featuring Jennifer Siebel inset in the text. It got me thinking how, when I first designed the cover, with Jon Moe’s photograph, I was aiming for a classical timelessness. Now nearly 20 years on—in […]

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Miscellaneous images from the US

A bit of a clear-out of a downloads’ folder on my computer. This has been sitting there since 2016 and I’ve no idea of its origins, but let’s say that Americans do understand irony and whomever claimed otherwise was wrong.     This was from The New York Times in the early 2000s. Dave Barboza […]

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Company founders, talk about your businesses and the great work they do

When I launched Lucire into print in 2004, it brought with it some unwelcome elements. On the plus side, it raised the company’s profile and no doubt that helped sales. No one had ever taken a website into print before, with the exception of Yahoo Internet Life, as far as I know. Certainly no one […]

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Twenty years ago, Lucire and United Nations Environment Programme teamed up for a first

  Twenty years ago, the United Nations Environment Programme and Lucire announced their partnership. I look back at how the arrangement came about in 2002–3. At the time, it was unheard of for a mainstream fashion title to make this sort of a commitment to sustainability, but I felt we couldn’t afford not to. Even […]

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The summer of ’01: Connecticut

I relayed this to one of my editors after recalling an old colleague we used to work with. He was kind enough to put me up once, pre-9-11, when I was on the US east coast. I was meant to stay with him for a few days and work on some stories together. I envisaged […]

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Go for it, Harry

Say what you will about Prince Harry making millions from his book and TV appearances. What if it’s to help fund the destruction of one Keith Rupert Murdoch and News Corp., and save the very fabric of democracy itself in the UK? It’s not going to be cheap, but the dude is out for blood. […]

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Ford means nothing at all

I followed a Ford Ranger today and felt nothing. This isn’t as strange as it sounds. Ford has become a truck company here, too, and there’s nothing about the blue oval that stirs the soul any more. Mustangs are rare, and Ford—which once democratized flash—doesn’t have the brand equity that it used to. Never mind […]

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