The allies who are helping fight back against misinformation

The truth-tellers are starting to emerge on the web, combatting the misinformation that Semrush users have been uploading for the last few months.

The best written is from Crestify Studio in New Jersey, where its president Allen Wang has been a great ally. They were innocently and very briefly caught up in the misinformation but, like Shahid Jafar Khan, Crestify immediately put things right on learning what had really happened. In ‘Clearing the air: the true story of Jack Yan and the fight against misinformation’, the Crestify team state:

At Crestify Studio, we believe in the power of accuracy and integrity. That’s why we stand with Jack Yan as he courageously confronts the falsehoods that have tarnished his name. But this isn’t just about one individual’s struggle against misinformation; it’s a battle that affects us all.

I had a talk to Allen a month ago and he’s a very enterprising businessman in the US with a growing digital agency. I’m so impressed with him that I might even put some business his way. Meeting Allen has been the silver lining amongst the last several months of misinformation by Semrush users. Crestify is not just SEO: they position themselves as a digital marketing agency, and have a grasp on multiple areas of marketing and design. Allen himself has substantial experience in packaging design. He’s not someone who entered this world without understanding how brands and marketing strategies tick. I saw some of their real-world work—and no wonder US and international firms seek his expertise.

Instead of commenting on blogs and pointing out their misinformation, I’ve actually started going online to thank people for telling the truth.

Similarly, Sayem Ibn Kashem has done his best to shine a light on the truth at his Facile Way blog, being up front: ‘No official Google update has ever named anything like Jack Yan.’ And ‘Even though he’s tried to set the record straight, bloggers still throw around SEO-related words with Jack Yan’s name in them, causing a stir on different platforms.’ Sayem details what the actual Google updates are from the Google Search Status Dashboard. As expected, there’s no mention of my name in any form.

And while the blog at might look like a hurriedly put-together Wordpress effort, still with dummy text in the footer, at least they have posted truthfully about these so-called Google SEO updates that supposedly bear my name. They’ve even included screenshots of the apologies that some folks made, so there was a human hand here, not just an LLM.

It’s so nice to be able to write a post like this.

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